Email Marketing Testing Elements
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Transcript of Email Marketing Testing Elements
Web Assocation | Email Marketing Cleveland, OH: May 25, 2011
30+ Email Testing Elements and Variables
1. Subject Lines a. Personalization b. Tone/Personality c. Length d. Newsletter Name vs. Contents
2. Email Coding and Setup a. “From” Email Address b. “From” Sender Field c. Pre‐Header Copy d. Alt Tags e. Width of Email f. Email Footer
3. Calls to Action a. Types (buttons, banners, text
links, text only) b. Copy c. Placement d. Number of Placements
4. Design and Imagery a. Image Placement b. Amount of Imagery c. Complexity d. Background images e. Colors and Shading f. Text Only g. Types of Images (Lifestyle,
Hero, Product)
5. Body Copy a. Length b. Headlines c. Tone d. Personalization
6. Offer Variables a. Limited (Time or Quantity) b. Percentage Savings vs. Dollar
Savings c. Perceived Value vs. Price d. Free vs. Reduced e. Incentives/Giveaways f. Offer placement
7. Timing a. Day of Week b. Time of Day c. Frequency d. Recency e. Reminder Email
Source: “Use of Testing in Email Marketing”, eROI.com (http://bit.ly/jFKhI6)