Email Marketing & Social Media: Wonder Twin Powers, Activate!
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22-Oct-2014 -
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Transcript of Email Marketing & Social Media: Wonder Twin Powers, Activate!
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presented by
Jim Hitch and Jason Falls Innotech Oregon 2011
Email Marketing & Social Media: Wonder Twin Powers, Activate!
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People are running from this:
Image: Miguel Angel Aparicio on Shutterstock.com
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They want this:
Image: Dr. Starbuck on Flickr
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97% of the U.S. has an email address.
Social media just overtook email as the #1 online activity.
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Email has the highest ROI of any channel! It's fallen by 25% over the last 4 years.
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There are 133 million blogs! 1% of them have been updated in the last week.
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Twitter adds 300,000 new users a day! Only 5% of Americans on Twitter follow even one brand.
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Facebook has 500,000,000 users!
One of them is my crazy Uncle Craig.
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EMAIL SOCIAL
Ubiquitous Influential
Rich and detailed Short and accessible
Segmentable Conversational
Database-driven Community-driven
Design & brand focused Quick to publish
Measurable Transparent
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Two Heads Are Better Than One
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Use social to drive your email subscribers?
Use email to drive your social engagement?
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Retain customers.
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Build a community.
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Increase site traffic.
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The beautiful blend.
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2 Things���we all need to do better
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Make your list people who want to be on it!
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Create really compelling content!
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7 things to do,���um,���
tomorrow
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Check your replies.
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Add social network links to your email.
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Tweet a link to sign up for your emails.
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Tweet or post your email newsletter content.
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Add your email signup form to your blog.
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Ask what you can do to make things better.
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Jim Hitch [email protected] @jimhitch
thanks! Begin the brilliantly insightful Q&A now.
No calculus questions, please.
Jason Falls [email protected]���@jasonfalls
www.myemma.com���@emmaemail myemma.com/blog