DC : Convergence - Batman and Robin - 1 of 2 - Full Arc 10 of 89
Email Marketing & Social Media: Like Batman & Robin
81
Copyright 2010 Blue Sky Factory Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance DJ Waldow Director of Community EMAIL MARKETING & SOCIAL MEDIA: LIKE BATMAN & ROBIN
description
Learn more about BlueSkyFactory.comAccording to the Direct Marketing Association, email marketing provides a higher return on investment (ROI) than any other marketing channel. In 2009, it returned $43.62 for every dollar spent, and it’s expected to return $42.08 in 2010. Now, with the power of social media to complement this timely, targeted, and measureable channel, email marketing will help you drive sales, create brand awareness, build customer relationships, and extend your marketing message more easily than ever before.---The savvy email strategist is incorporating social media into their marketing mix, and it’s important for you to integrate and find a balance with email marketing, social media, and other online channels.In this webinar, DJ Waldow will discuss new media strategy and how social media and email marketing can work together to build your business.You Will Leave With a Full Understanding Of:* ROI associated with direct marketing email spend* Email consumption levels by social media segments* How social media is powering email marketing* How, in turn, email marketing is powering social media* 7 keys to effective cross-pollination of email marketing and social media* 6 steps you, as an executive, can take today to maximize your email marketing ROI
Transcript of Email Marketing & Social Media: Like Batman & Robin
Copyright 2010 Blue Sky Factory
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
DJ WaldowDirector of Community
EMAIL MARKETING & SOCIAL MEDIA:
LIKE BATMAN & ROBIN
WHO IS BLUE SKY FACTORY?
Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory).
Our chosen vehicle for helping you achieve success is email marketing.
blueskyfactory.com/meng
FREE STUFF! (EBOOK)
DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
WHO IS DJ WALDOW?
Slides: http://www.slideshare.net/djwaldow
Twitter• @djwaldow• @blueskyfactory• @MENGonline• #MENGonline
HOUSEKEEPING
THE NEXT 45+ MINUTES
1) Email marketing as the digital glue
2) Batman & Robin: Integrating email marketing & social media
3) 6 Steps That You (The Executive) Can Take Today
OFTEN LIVE IN DIFFERENT SILOS
EMAIL MARKETING
SOCIAL MEDIA
EMAIL MARKETI
NG
SOCIALMEDIA
For more details, visit Mark Brownlow's No Man Is An Iland Blog
For more details, visit the Nielsen Blog
Engagement
Email MarketingRelationshipsConversations
Community
Social MediaAwareness
Sales
$43.62
$43.62…assuming you do it correctly…
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
According to the DMA, the ROI on email marketing in 2009 was
$43.62. Not bad, huh? #MENGonline
http://www.flickr.com/photos/ryanready/464022588/
CHARTS, STATS, GRAPHS!
CHARTS, STATS, GRAPHS!
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
If you are active in social networking sites, you are more likely to consume email at a higher rate
#MENGonline
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
Nearly every social networking site requires an email address to
register. Think about it. #MENGonline
55+ EMAIL NOTIFICATIONS
EMAIL MARKETING POWERS SOCIAL MEDIA & SOCIAL MEDIA POWERS
EMAIL MARKETING
Learn how to add this email sign up widget
to your Facebook page
SOCIAL MEDIA DRIVES EMAIL MARKETING
SOCIAL MEDIA DRIVES EMAIL
MARKETING
EMAIL MARKETING
DRIVES SOCIAL MEDIA
EMAIL MARKETING
DRIVES SOCIAL MEDIA
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
If executed effectively, email marketing powers social media &
social media powers email marketing #MENGonline
1. Include2. Make it easy3. Be creative4. Ask5. Tell me why6. Provide incentive7. Offline
7 KEYS TO EFFECTIVE CROSS-POLLINATION OF EMAIL MARKETING
& SOCIAL MEDIA
1. Follow, Friend, Subscribe, Connect
2. Share With Your Network (SWYN)
• Post to Facebook wall• Send to LinkedIn Group• Tweet to followers
EMAIL MARKETING & SOCIAL MEDIA
CROSS-POLLINATION
INCLUDE
NATIONAL GEOGRAPHIC
CARTER’S
URBAN OUTFITTERS
SPREADSHIRT
MAKE IT EASY
PETCO
BE CREATIVE
BON APPÉTIT
ASK
TELL ME WHY
PROVIDE INCENTIVE
OFFLINE
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
7 keys to email + social: Include. Make it easy. Be creative. Ask. Tell me why. Provide incentive. Offline.
#MENGonline
6 Steps That You
(The Executive)
Can Take Today
1. PARTNER WITH AN EMAIL SERVICE PROVIDER (ESP)
(Subtle, huh?)
2. SIGN UP FOR PEER AND INDUSTRY
EMAILS
3. CREATE YOUR SOCIAL MEDIA
PROFILES
4. LINK EMAIL MARKETING TO SOCIAL MEDIA
5. TEST. TEST. TEST.
6. MEASURE ROI
$43.62…assuming you do it correctly…
WRAPPING UP
IF I WAS SUCCESSFUL TODAY, YOU LEARNED…
1) Email marketing as the digital glue
2) Batman & Robin: Integrating email marketing & social media
3) 6 Steps That You (The Executive) Can Take Today
IF I WASN’T, LET’S TALK FURTHER
• Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words• Batman - http://www.flickr.com/photos/locationscout/3595095042• Robin - http://www.flickr.com/photos/locationscout/3595095146/• Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html• Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/• Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522• U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/• Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/• Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/• Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497• Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726
*Unless noted on the specific slide, all other images arescreen grabs from a website, Twitter or my personal email inbox
CREDITS
