Email Marketing - DataLab USAdatalabusa.com/wp-content/uploads/2018/12/emailMarket.pdfEmail...

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    27-May-2020
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Transcript of Email Marketing - DataLab USAdatalabusa.com/wp-content/uploads/2018/12/emailMarket.pdfEmail...

  • Objective

    Results

    Strategy

    • Build data warehouse infrastructure with flexible email opt out capabilities• Implement loading, cleansing and standardizing procedures across data sources, including fraud detection • Create a single view of consumers to allow for omni-channel targeting

    Email Marketing Consolidate fragmented email remarketing environment into streamlined program

    2.4x Increased Open RateDecreased Bounce Rate

    55% 2.6xIncreased Click Rate

    Consolidate disparate data silos into a streamlined email re-solicitation programInterface with multiple ESP’sIntegrate online and offline measurement tools to optimize targeting strategies