Online Marketing Day 2011 #onlinemktday - Email Marketing por Daniel Soldan (emBlue email marketing)
Email Marketing - DataLab USAdatalabusa.com/wp-content/uploads/2018/12/emailMarket.pdfEmail...
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Objective Results Strategy • Build data warehouse infrastructure with flexible email opt out capabilities • Implement loading, cleansing and standardizing procedures across data sources, including fraud detection • Create a single view of consumers to allow for omni-channel targeting Email Marketing Consolidate fragmented email remarketing environment into streamlined program 2.4x Increased Open Rate Decreased Bounce Rate 55% 2.6x Increased Click Rate Consolidate disparate data silos into a streamlined email re-solicitation program Interface with multiple ESP’s Integrate online and offline measurement tools to optimize targeting strategies
Transcript of Email Marketing - DataLab USAdatalabusa.com/wp-content/uploads/2018/12/emailMarket.pdfEmail...
Objective
Results
Strategy
• Build data warehouse infrastructure with flexible email opt out capabilities• Implement loading, cleansing and standardizing procedures across data sources, including fraud detection • Create a single view of consumers to allow for omni-channel targeting
Email Marketing Consolidate fragmented email remarketing environment into streamlined program
2.4x Increased Open RateDecreased Bounce Rate
55% 2.6xIncreased Click Rate
Consolidate disparate data silos into a streamlined email re-solicitation programInterface with multiple ESP’sIntegrate online and offline measurement tools to optimize targeting strategies
