Email Marketing by Payment Wallet Industry

www.netcoremarketingcloud.com

This is a story about how a wallet company uniquely engaged its existing users and roped in new customers

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Mobile wallet business is no easy task

Wafer thin marginsCASE STUDY OF

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You

Competition

Stiff competitionCASE STUDY OF

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Cash

MobileWallet

Slow adoptionCASE STUDY OF

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The way forward

Attracting right customers (the ones that will actively transact)

Minimizing churn (keeping them engaged and happy)

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How we did it..

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Bell bottoms

Walkmans Crocs iPods

Our inspiration for the idea

All these became trends and won immense popularity with the help of influencers

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Influencers who had the power to sway customer behaviors

and decision making

www.netcoremarketingcloud.comCASE STUDY OF

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So our idea was to plan a referral email program


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So our idea was to plan a referral email program

Who best than to nudge you to change your habits (migrating from cash to wallet experience)


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Adding a touch of innovation

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Referral programs are effective and boring fun

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(Subscribers wouldn’t mind a little help from the brand to prank friends and family)

Email subscribers tothrow a surprise to their friends on April Fool’s Day

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The works

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Email to Subscriber:Subject Line : 😎What's Your April Fool's Day Plan ?

Special character in subject line and gif in Call-to-action was used for the first time by Mobikwik

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The landing page

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Email to friend:Subject Line : Hi [FRIENDSNAME], [NAME] has credited your Mobikwik wallet

Double personalization in subject line to build trust and encourage email opens

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The landing page (to friend)

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netCORE helped us stay unique in the crowded inbox and improve customer engagement. With this innovative referral campaign, we managed to win the highest form of customer loyalty and love – of being brand advocates

Akash GuptaGM Marketing, MobiKwik

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The Results

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• Enhanced engagement from existing subscribers: Achieved a never before response with 266% increase in email click rates and 38% increase in open rates

• Quality leads: By targeting the right database to ask for referral, we were able to get the right quality of leads – the ones that are willing to transact

- Sharing rate (percentage of subscribers who referred) was 1.24%- Referral conversion rate (percentage of friends who convert) was close to 1%

• Reduced cost of acquisition drastically: This campaign yielded the lowest cost-per-lead for the brand (Source: Client)

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The Results@SitaSpeaks


Build your own Success Story.We are here for you.

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Email Marketing by Payment Wallet Industry

Marketing

Transcript of Email Marketing by Payment Wallet Industry