Email marketing best practices + benchmark data - final
Transcript of Email marketing best practices + benchmark data - final
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Email MarketingBest Practices + Benchmark Data
Jeanne HopkinsDirector of Marketing
Twitter: @jeannehopkins#hubspotemail
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#hubspotemail
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Email Is Just One Piece
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Takeaway: Resend.
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Takeaway: Follow up.
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Takeaway: Confirm.
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Takeaway: Introduce.
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Takeaway: Manage.
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Takeaway: Research.
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Takeaway: Test.
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Takeaway: Segment.
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Takeaway: Analyze.
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Takeaway: Frequency.
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How to Put All the Pieces Together?
d.j.k. on flickr
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Complicated & Confusing
Easy & Integrated
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Grow Email Lists w/ Offers & Landing Pages
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Segment Email Lists Automatically
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One Database for Nurturing & Campaigns
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1 Profile for Leads: Site Visits & Email History
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Track Traffic, Leads, Sales from Email Campaigns
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How to Get Help…
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What’s HubSpot?
• Inbound marketing software + training• Over 3,700 customers in 3 years• 200+ employees
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Learn the Value of the HubSpot Software…
• As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller
• Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS
• Gives you access to http://success.hubspot.com
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Learn the Benefits of the Value Added Reseller Program
• Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients.
• Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success.
• Margin share of 20% on all deals for the life of the customer
• Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates.
A Group that Wants to Change How the World Does Marketing!
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Ask for Help…
• Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request
• Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/
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Q&AFree Website Assessment:
www.HubSpot.com/Inbound-Marketing-Assessment/