Email Marketing A|B Split Testing Clinic (Blue Sky Factory User Conference)
Click here to load reader
-
Upload
blue-sky-factory -
Category
Business
-
view
685 -
download
0
Transcript of Email Marketing A|B Split Testing Clinic (Blue Sky Factory User Conference)
![Page 1: Email Marketing A|B Split Testing Clinic (Blue Sky Factory User Conference)](https://reader038.fdocuments.us/reader038/viewer/2022100600/555a2d6bd8b42ab3088b4f7c/html5/thumbnails/1.jpg)
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
A/B Split Testing Clinic
Christopher Penn & Lindsay Clark
Copyright Blue Sky Factory 2010
![Page 2: Email Marketing A|B Split Testing Clinic (Blue Sky Factory User Conference)](https://reader038.fdocuments.us/reader038/viewer/2022100600/555a2d6bd8b42ab3088b4f7c/html5/thumbnails/2.jpg)
A/B Split Testing Clinic
Copyright Blue Sky Factory 2010
What will we be discussing today?
• Why Test At All
• What To Test
• How To Test in Publicaster
• Measuring Testing Results
• Q & A
![Page 3: Email Marketing A|B Split Testing Clinic (Blue Sky Factory User Conference)](https://reader038.fdocuments.us/reader038/viewer/2022100600/555a2d6bd8b42ab3088b4f7c/html5/thumbnails/3.jpg)
Why Test At All?
Copyright Blue Sky Factory 2010
Cost-effective.
Time efficient.
Better engagement.
Better results.
![Page 4: Email Marketing A|B Split Testing Clinic (Blue Sky Factory User Conference)](https://reader038.fdocuments.us/reader038/viewer/2022100600/555a2d6bd8b42ab3088b4f7c/html5/thumbnails/4.jpg)
Why Test At All?
Copyright Blue Sky Factory 2010
Who: Digital magazine service
What: Tested using longer subject lines
Result: Opens jumped 500%
![Page 5: Email Marketing A|B Split Testing Clinic (Blue Sky Factory User Conference)](https://reader038.fdocuments.us/reader038/viewer/2022100600/555a2d6bd8b42ab3088b4f7c/html5/thumbnails/5.jpg)
Why Test At All?
Copyright Blue Sky Factory 2010
Who: Travel website
What: Added first-name personalization to
subject lines
Result: Lifted open rates 10%
![Page 6: Email Marketing A|B Split Testing Clinic (Blue Sky Factory User Conference)](https://reader038.fdocuments.us/reader038/viewer/2022100600/555a2d6bd8b42ab3088b4f7c/html5/thumbnails/6.jpg)
Why Test At All?
Copyright Blue Sky Factory 2010
Who: Large technology vendor
What: Change text link to a button
Result: Increased clicks by 67%
![Page 7: Email Marketing A|B Split Testing Clinic (Blue Sky Factory User Conference)](https://reader038.fdocuments.us/reader038/viewer/2022100600/555a2d6bd8b42ab3088b4f7c/html5/thumbnails/7.jpg)
Why Test At All?
Copyright Blue Sky Factory 2010
Who: B2B publisher
What: Added relevant image near the call-
to-action
Result: Lifted total clicks by over 50%
![Page 8: Email Marketing A|B Split Testing Clinic (Blue Sky Factory User Conference)](https://reader038.fdocuments.us/reader038/viewer/2022100600/555a2d6bd8b42ab3088b4f7c/html5/thumbnails/8.jpg)
Copyright Blue Sky Factory 2010
What to Test?