Email Marketing

E-mail Marketing AIO by. Mohamed Saber

WHY E-mail Marketing

1. Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing. 2. Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising. 3. Interactive: You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately. 4. Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects. 5. Round the clock marketing: With an email the audience can understand your offering even when you are out of office. 6. Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns. 7. Targeted marketing: Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters. 8. Opt-in or unsubscribe options: Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings. 9. Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately. 10. Simplest: Executing an email campaign is simple and you can do it sitting at home without any extensive resources.


Campaign story

HOW EMAILS RELAY WORKS Figure (How email relay works)


WHAT Types a. Text emails. b. Pictured Emails. c. Attachment. d. HTML Making a. by email clients: 1. Outlook 2. Thunderbird b. Downloading: 1. Search for "Free email templates". 2. Incoming email Templates. Protocols - CAN SPAM LOW - ICAN Low - Unsubscribe Link Advice: Never send email campaigns before testing it on your email accounts.


CAN-SPAM Act of 2003

(Included On CD)


WHOM


Extracting a. Categorized by category: 1. Yellow pages 2. 140 Online 3. Stark Dir 4. Buy Data b. Categorized by City: 1. Tankeeb 2. Masrawy Mobawaba c. Uncategorized: 1. FaceBook: search for Table (FaceBook search) Jobs careers job شغل شغالنة وظائف Figure (FaceBook search)

2. Incoming emails (CC). Advice: Never download any excel Data Sheets for email Database

Filtering Search in bounced mails for: Figure (Search in bounced mails)


- Failed mails by the following keywords: Table (Failed emails) not listed in Domino Directory Recipient address rejected: need fully-qualified

address Please check the recipient's e-mail address and try to resend the message. If the problem continues, please contact your helpdesk.

no mailbox here by that name

Reason: ME-E0032 DATA command failed. An error occurred when transmitting the message data to the target mail server.

it responded as follows: [550 5.1.1

The following addresses had permanent delivery errors

550 5.1.1 Recipient unknown

Can't create output unknown user Remote server replied: 501 Invalid Address This account has been disabled or discontinued mailbox unavailable ADDRESS DOES NOT EXIST is not a valid mailbox user not found 550 No Such User Here Relay access denied The server has tried to deliver this message, without success, and has stopped trying

This message is looping: it already has my X-Yahoo-Forwarded line

This message hasn't been delivered yet. Delivery will continue to be attempted.

550 5.1.1 User

Check to be sure the e-mail address is correct unknown user account Service unavailable 550 No Such User User unknown SPAM email account that you tried to reach does not exist

No Such

Delivery to the following recipients failed mailbox here by that name Such User Here recipient rejected User not known Address rejected


- Must delete mails by the following keywords from your mailing Lists: Table (Delete emails) was blocked by our Spam Email contains SPAM unauthorized mail is prohibited @groups.facebook.com If you did not request, or do not want, a membership in the

This message was created automatically by FaceBook.

invalid address Relaying such messages is blocked by administrator

Post by non-member to a members-only list was considered unsolicited bulk e-mail Host or domain name not found SpamAssassin This user doesn't have a yahoo.com account This user doesn't have a hotmail.com account This user doesn't have a gmail.com account this message looked like spam Click here to deliver your message Spam Message not queued Name service error for name refused to talk to me Connection timed out Connection refused 25: Connection Try again later rejected due to content restrictions Message rejected due to content restrictions disabled or discontinued is blacklisted by lost connection with account has been disabled or discontinued Resources temporarily unavailable blacklisted mailbox unavailable blocked using JunkMail rejected 550 Address unknown DNS blacklist database - Over Quota mails by the following keywords from your mailing Lists: Table (Quota emails) Mailbox size limit exceeded The recipient's mailbox is full Disc quota exceeded mailfolder is full mailbox is full exceed the quota user's mailfolder is full exceeds allowed size Inbox is full Quota exceeded Mailbox quota exceeded exceeds fixed maximum message size The email account you are trying to reach is full صندوق البريد الخاص بالمستلم ممتلئMailbox Full Mailbox quota over quota exceed quota Domain size limit exceeded


HOW a. email clients Advantages: - Low cost Disadvantages: - Domain name blocking. - Over Quota Inbox. - New domain cost. - Loss in sending time. - Sender's Cost (Employee). - Sending Limitation. b. constantcontact.com Advantages: - Zero cost. Disadvantages: - limited to 100 contacts or 60 day for Email Marketing. - Logos in Footer. - May Take User's Data. c. BEM Servers Figure (BEM Server)

Advantages: - Fast sending. - Unlimited Sending. - Non stop. - Controlling sender Name. - Bounced mails defragging. - Control reply to. - Import and Export Contacts. - Delete Duplication. - Extracting email address from Mixed data (Words, phone nr or draws..) Disadvantages: - Weekly, Monthly or annual Fees.


Email Marketing

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