Email Marketing 2015 - Are Your Relevant or Spam?
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Transcript of Email Marketing 2015 - Are Your Relevant or Spam?
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Are You VALID Or Are You SPAM?
Email Marketing Oklahoma Chamber of Commerce Executives
Annual Conference 2015
www.SOCIALVENTION.com
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Today’s customer doesn’t buy what you SELL...
They buy who you ARE!
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Inbound Marketing
Strangers = Visitors Visitors = Leads
Leads = Qualified Leads Qualified Leads = Customers
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HOPE is *NOT* a strategy!
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Email Strategy Goals
Targeting / List QualityContent
Testing / Optimization Compliance/ Spam
Results
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Email Goals - CTA
1. Drive Traffic 2. Increase Attendance
3. Stay Top of Mind4. Reminder to Take Action
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Email Targeting
1. WHO Are They?2. What Problem Can You Solve 3. What’s Relevant To THEM 4. Who’s The Most Engaged
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List Quality Your Campaign is Only As Good As Your List
1. Bounce Rate2. When Did They Sign Up3. Where Did They Sign Up 4. What Are They Opening
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Content = Value
1. CTA2. WIIFM 3. KISS
4. Subject Line
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Testing / Optimization
1. A/B Testing 2. Links
3. Open Rates4. Niche Groups
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Compliance / SPAM
1. Know The Law 2. Policy
3. Did They Opt In?Unsolicited Email
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Results
1. Open Rate = 20% 2. CTA= Goals3. Follow Up!! 4. Be Active
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BONUS: Subject Line
1. Not Salesy2. Creative 2. Honest
3. No Days of Week4. Top 10 List
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For more Social Media training and support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Facebook.com/SocialVention
Twitter - @CindyWMorrison
Instagram - @CindyWMorrison
YouTube.com/CindyWMorrison