Email Marketing 101 using MailChimp
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+ Email Marketing 101
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date post
22-Oct-2014 -
Category
Business
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view
1.177 -
download
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description
Hands on presentation on how to begin an email marketing campaign using MailChimp and some of the tools required.
Transcript of Email Marketing 101 using MailChimp
Made in Dallas
Email Marketing 101
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Goals
Define Email Marketing Basic Strategy Build Email Marketing Campaign
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Intro to Email Marketing
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to a mass audience.
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SPAM?
Permission required No Purchased Lists Tradeshow Local Chamber
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Strategy
Think Relationship Integrated into overall Marketing Frequency Great, relevant content
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Tools
Spreadsheet (Excel, Google Docs, etc) Web browser Image Editing Software (Photoshop, Fireworks, Picnik) Text Editor (BBEdit, Text Wrangler, Notepad)Email Marketing Service
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Email Marketing Service
MailChimp Constant Contact Vertical Response ExacttargetCampaign Monitor
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Email Marketing Service
Free Account (List below 2000) Ease of Use Advanced Functionality Integration
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Create an Account
www.mailchimp.com
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Your List
Prepare ListCreate ListImport List (various options)Keep List Clean
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Your List Keeping it Clean
Dont send to old listsDont purchase listsUse confirmed opt-in methodsDont scrape lists from websitesWatch out for Tradeshow listsAvoid fishbowl lists
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Preparing Content
Main copyAdditional copyImagesLinksAvoid Word at all costs
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Setting Up Campaign
Create CampaignSelect ListSelect TemplateModify TemplateInsert ContentTest
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Final Checklist
SPELL CheckVerify all LinksVerify Subject LinesCheck in various email readersCheck for Spammy words
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Ready, Get Set, SEND
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Reports
RecipientsDeliveriesOpensForwardsClicksBouncesUnsubscribes
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Apply, Rinse and Repeat
ConsistentConciseContent
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Questions?
Ramir [email protected]: @ramircamuFacebook: www.facebook.com/theeyeworkswww.theeyeworks.com
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