Email Is Not A Dirty Word
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Transcript of Email Is Not A Dirty Word
Email Is Not A Dirty Email Is Not A Dirty WordWordHow To Calibrate Both Inbound & Outbound How To Calibrate Both Inbound & Outbound Social Media Marketing To Increase SalesSocial Media Marketing To Increase Sales
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Email Has Been Around Since Email Has Been Around Since 19931993Basically it predates the Internet & in fact was Basically it predates the Internet & in fact was crucial to the development of the WWWcrucial to the development of the WWW
– – Sarah Jessica ParkerSarah Jessica Parker
““I don’t believe in Email. I’m an old I don’t believe in Email. I’m an old fashioned girl. I prefer calling & hanging up” fashioned girl. I prefer calling & hanging up”
Email On Its OwnEmail On Its Own
Email Is Email Is Low CostLow CostEasy to track & manage Easy to track & manage listslistsCampaigns easy to manageCampaigns easy to manageROI MeasureableROI MeasureableCan generate Repeat Can generate Repeat BusinessBusinessCan also be “Junk Mail”Can also be “Junk Mail”
Email Is Outbound Email Is Outbound MarketingMarketing
Provided to current subscribersProvided to current subscribers
Content doesn’t appear on the webContent doesn’t appear on the web
Limits on how far content can be spreadLimits on how far content can be spread
Social MediaSocial MediaDigital “Word Of Digital “Word Of Mouth” - Inbound Mouth” - Inbound MarketingMarketing
Increases chances to Increases chances to distribute messagedistribute message
Wide range of places Wide range of places to reach peopleto reach people
Social Media On It’s OwnSocial Media On It’s Own
Immediate Interaction (“Likes”, etc.)Immediate Interaction (“Likes”, etc.)
Provides opportunities to network & engageProvides opportunities to network & engage
Low CostLow Cost
Can increase Brand Awareness & SEOCan increase Brand Awareness & SEO
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What Is A Brand ?What Is A Brand ?A BRAND is what people BELIEVE about A BRAND is what people BELIEVE about you - Perception Is Reality !!!!you - Perception Is Reality !!!!
The Social Media Brand The Social Media Brand Engagement CurveEngagement CurveThe More Areas of Social Media Greater The More Areas of Social Media Greater Chances Of Engaging Your BrandChances Of Engaging Your Brand
Social Media & BrandSocial Media & BrandKnown Brands are 3 Known Brands are 3 TIMES MORE LIKELY to TIMES MORE LIKELY to gain sales over brands gain sales over brands that aren’tthat aren’t
Social Media Examiner Social Media Examiner reported > 70% reported > 70% clients closed more clients closed more sales & > 50% more sales & > 50% more leads due to Social leads due to Social MediaMedia
Trusted Brands Gain Trusted Brands Gain Greater SalesGreater Sales
When People When People ENGAGE with ENGAGE with CONTENT they feel CONTENT they feel they have a they have a RELATIONSHIP RELATIONSHIP
Greater Sales from Greater Sales from people who TRUST a people who TRUST a company they have a company they have a RELATIONSHIP withRELATIONSHIP with
So Put Email & So Put Email & Social Media Social Media Together & Together & Shazzan !!!!Shazzan !!!!Makes it easier for Makes it easier for someone to follow & someone to follow & engage with youengage with youIncreases Brand Increases Brand AwarenessAwareness
Email/Social Media Email/Social Media StrategyStrategy
Provide content - blogs, video, newsletters, Provide content - blogs, video, newsletters, tweetstweets
Updates to Linkedin, FacebookUpdates to Linkedin, Facebook
Video/Audio contentVideo/Audio content
Email follow up with - Call To ActionEmail follow up with - Call To Action
Strategy Strategy ImplementationImplementation
Use Twitter, Linkedin, Facebook, You Tube, etc. to Use Twitter, Linkedin, Facebook, You Tube, etc. to create awarenesscreate awareness
Social Media, E-Books, Videos, etc. provide ongoing Social Media, E-Books, Videos, etc. provide ongoing content & opprtunities to engagecontent & opprtunities to engage
Email with Call To ActionEmail with Call To Action
Content distributed draws attention to your websiteContent distributed draws attention to your website
The website should be the Centre Of Your Content & The website should be the Centre Of Your Content & Engagement strategy & capitalise on Sales OpportunityEngagement strategy & capitalise on Sales Opportunity
SUCCESS !!!SUCCESS !!!Define Your StrategyDefine Your Strategy
Develop & Integrate Social Develop & Integrate Social MediaMedia
Consistent Message to Consistent Message to Define BrandDefine Brand
Deliver Value & EngageDeliver Value & Engage
Create Trusted RelationshipsCreate Trusted Relationships
Call To Action/Sales Follow Call To Action/Sales Follow UpUp
Richie Parsons Richie Parsons Rock N’ Roll Rock N’ Roll
AdviserAdviserRichie Parsons left a well paid job Richie Parsons left a well paid job to start a financial planning firm to start a financial planning firm
from scratch. He is active in Social from scratch. He is active in Social Media & currently holds an equity Media & currently holds an equity & board position in a software & & board position in a software & financial services company. For financial services company. For more information contact Richiemore information contact Richie
[email protected]@2020fp.com.auwww.2020fp.com.auwww.2020fp.com.autwitter.com/2020fptwitter.com/2020fp
youtube.com/2020fpyoutube.com/2020fp