Email Delivery: How it Really Works? · This infographic will ... Previous Engagement Check Your...
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Email Delivery: How it Really Works? Ever wondered what happens to your email campaigns after they are sent? This infographic will explain why some emails are delivered to inbox while others get deleted or fall in spam. Follow the exciting journey of emails and pave your way to success! Previous Engagement Check Your history as a sender is inspected. For example, how many of your emails recipients opened during the past months and how many of them were marked as spam. Improving Sender Engagement If the recipient performs positive actions with your emails, it will improve your future email deliverability, and your delivery speed will grow. Content Check Your campaign’s content is evaluated - both the visuals and the HTML code. This way the filters make sure your content and links are not suspicious. Moved to inbox folders Marked as important Marked as not spam Opened Forwarded Replied / added in address book Categorized Damaging Sender Engagement If the recipient performs negative actions with your emails, it will affect your future email deliverability, and the number of blocked emails is likely to increase. SPAM! PHISHING! SCAM! Marked as spam Deleted without reading Uncategorized Blocked Reported as phishing/ scam Email Campaign Factory Your emails are written, designed and prepared for sending. Every detail is important - sender name and email, subject line, content and links. After you hit “send,” the email gets transferred to the corresponding email server. Active or Inactive Check After your campaign is sent, the email provider determines the status of the sender’s email address: active / existent or inactive / non-existent. If the sender’s address is inactive, it gets blocked. If it’s active, it gets through and continues its journey. Blacklists Check The server looks for sender’s IP address and domain in global blacklists, e.g., SpamHaus, SURBL, SpamCop, SORBS. Email providers like Yahoo and Gmail use this data for their anti spam systems. If the email is found to be blacklisted, it will be blocked or delivered in spam. Inbox If the email has gone through all the steps with a low spam score, then it will be delivered to the Inbox. Congratulations! Primary or Promotions tab in Gmail/ Focused or Other in Microsoft, etc. Spam If the email failed at one or several checkpoints and its spam score is average, then it will be delivered in spam. Positive Actions The recipients can improve your reputation if they perform positive actions with your email, e.g., open it, click links in it, mark it as important, etc. Quarantine If the email failed at one or several checkpoints and its spam score is high, then it will be delivered in quarantine. Email server administrator monitors these emails and usually deletes them. If you have any questions regarding email Delivery, Deliverability, Blacklist Services, Reputation, Engagement, Whitelists, Certifications, Campaign Management and any other topic related to Email Marketing or Email Delivery, please contact us at [email protected] Sign up for a 30-day free trial (no credit card required) and send email campaigns that deliver success. www.mailigen.com Mailigen is a leading email marketing automation software and services company. RISE & TELL Autodelete If the email failed at one or several checkpoints, its spam score is very high, and the content is suspicious, then it will be deleted automatically. Reputation Check The reputation of your IP address and domain is analyzed by numerous reputation services, like SenderScore, TrendMicro, Cisco Talos. This data is also used by email service providers for their anti spam systems, to make sure if the message is not spam, scam or phishing. Certification & Whitelists If one of the checkpoints stops the email from moving on (because the IP address or domain had negative spam points or the infrastructure was wrongly configured), the server checks if the sender is certified and whitelisted. If it isn’t, then the message will get blocked or delivered in spam. Settings/Infrastructure check The recipient’s server checks the sender infrastructure and settings, like DKIM, SPF, DMARC and MX configurations. After it inspects if the infrastructure is “warm” enough to receive, e.g., 5000 messages per second from one IP address. Negative Actions The recipients can worsen your reputation if they perform negative actions with your email, e.g., delete it, mark it as spam, etc.
Transcript of Email Delivery: How it Really Works? · This infographic will ... Previous Engagement Check Your...
Email Delivery: How it Really Works?
Ever wondered what happens to your email campaigns after they are sent? This infographic will explain why some emails are delivered to inbox while others get deleted or fall in spam.
Follow the exciting journey of emails and pave your way to success!
Previous Engagement CheckYour history as a sender is inspected. For example, how many of your emails recipients opened during the past months and how many of them were marked as spam.
Improving Sender EngagementIf the recipient performs positive actions with your emails, it will improve your future email deliverability, and your delivery speed will grow.
Content CheckYour campaign’s content is evaluated - both the visuals and the HTML code. This way the filters make sure your content and links are not suspicious.
Moved to inbox folders Marked as
importantMarked as not spam
Opened
Forwarded Replied / added inaddress
book
Categorized
Damaging Sender EngagementIf the recipient performs negative actions with your emails, it will affect your future email deliverability, and the number of blocked emails is likely to increase.
SPAM!
PHISHING
!
SCAM!
Marked as spam
Deletedwithoutreading
Uncategorized
Blocked
Reported as phishing/
scam
Email Campaign FactoryYour emails are written, designed and prepared for sending. Every detail is important - sender name and email, subject line, content and links.
After you hit “send,” the email gets transferred to the corresponding email server.
Active or Inactive CheckAfter your campaign is sent, the email provider determines the status of the sender’s email address: active / existent or inactive / non-existent.
If the sender’s address is inactive, it gets blocked. If it’s active, it gets through and continues its journey.
Blacklists CheckThe server looks for sender’s IP address and domain in global blacklists, e.g., SpamHaus, SURBL, SpamCop, SORBS.
Email providers like Yahoo and Gmail use this data for their anti spam systems. If the email is found to be blacklisted, it will be blocked or delivered in spam.
InboxIf the email has gone through all the steps with a low spam score, then it will be delivered to the Inbox. Congratulations!
Primary or Promotions tab in Gmail/ Focused or Other in Microsoft, etc.
SpamIf the email failed at one or several checkpoints and its spam score is average, then it will be delivered in spam.
Positive ActionsThe recipients can improve your reputation if they perform positive actions with your email, e.g., open it, click links in it, mark it as important, etc.
QuarantineIf the email failed at one or several checkpoints and its spam score is high, then it will be delivered in quarantine. Email server administrator monitors these emails and usually deletes them.
If you have any questions regarding email Delivery, Deliverability, Blacklist Services, Reputation, Engagement, Whitelists, Certifications, Campaign Management and any other topic related to
Email Marketing or Email Delivery, please contact us at [email protected]
Sign up for a 30-day free trial (no credit card required) and send email campaigns that deliver success.
www.mailigen.com
Mailigen is a leading email marketing automation software and services company.
RISE & TELL
AutodeleteIf the email failed at one or several checkpoints, its spam score is very high, and the content is suspicious, then it will be deleted automatically.
Reputation CheckThe reputation of your IP address and domain is analyzed by numerous reputation services, like SenderScore, TrendMicro, Cisco Talos.
This data is also used by email service providers for their anti spam systems, to make sure if the message is not spam, scam or phishing.
Certification & WhitelistsIf one of the checkpoints stops the email from moving on (because the IP address or domain had negative spam points or the infrastructure was wrongly configured), the server checks if the sender is certified and whitelisted. If it isn’t, then the message will get blocked or delivered in spam.
Settings/Infrastructure checkThe recipient’s server checks the sender infrastructure and settings, like DKIM, SPF, DMARC and MX configurations. After it inspects if the infrastructure is “warm” enough to receive, e.g., 5000 messages per second from one IP address.
Negative ActionsThe recipients can worsen your reputation if they perform negative actions with your email, e.g., delete it, mark it as spam, etc.
