Elscint and the worldwide medical imaging industry

An Israeli high-technology firm tried to carve out a niche in an industry where global scale and reach count.

Overview

• High-technology policies of Israeli government.

• The medical imaging industry.• Elscint global strategy.• Technological innovations.• The problem and the situation.• Possible solutions.• Consequences.

High-technology policies of Israeli government.

• Greater value-creating activities than more traditional industries like agriculture or manufacturing

• More likely to gain global market share• Low cost loans for technological development

The medical imaging industry

• Global industry• Sales to hospitals and clinics• Competition based on the technological innovations• The structure of the healthcare in different countries

affects this competition

Elscint’s global strategy

• Focused out of Israel• Dedicated sale force in every target market• Elscint pioneered many technological innovations• Produced advanced software for it’s devices

Technological innovations

• Computed tomography• Nuclear medicine imaging• Magnetic resonance imaging• Ultrasound imaging

Problems and the situation

• Cost consideration played a major role besides the technological innovation

• As a small and new company was threatened by the competition

• The complexity of global market made it difficult to compete

• Changes should be made in the global strategy

Possible solutions

• Increase the market share in Israel • The government should keep supporting

Elscint• Maintain the position of the leader in

technology

Consequences

• Increase the revenues• Generate economical growth for the

country• Being a leader in technology is crucial for

expanding in the global market

Thank You!

Arber Hoxhallari