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bannonelly

hi there,and hello !

> ellybannon.com

EducationChapman University . 5/2016

BA Theatre DesignAdvertising Minor

Thesis: Applied Theatre tothe Advertising World-The Power of Storytelling

Marketing Experience Saatchi & Saatchi LATorrance, CAStrategy Intern . 6/2016 - Present > Collaborated with the strategy team to conduct consumer research for Prius Prime > Wrote decks and channeled insights for creative ideas > Conducted digital analytics research for Toyota.com optimization > Organized decks to outline research on millennials and 3rd party sites

National Student Advertising CompetitionChapman University, Orange, CA Director of Strategic Planning . 8/2015 - 5/2016 > Direct a team consisting of 8 students > Lead research efforts and prepare presentations to share findings Strategic Planning Team . 9/2013 - 5/2015 > Collaborate with 6 students to research past, present and future of 2 companies > Host an average of 9 focus groups per year, create surveys and document / analyze findings > Partner with creative and PR team to ensure campaign ideas support research > Conduct qualitative and quantitative research on a national scale to determine target audience > Develop research briefs to deliver results to the team

Young Company, Creative Marketing CommunicationsLaguna Beach, CA Intern . 1/2016 > Strategically develop social media plans > Conduct market research for Young Company > Engage in platforms such as Facebook, Instagram, Twitter, Google+ and LinkedIn > Monitor Hootsuite, Buffer and maintain updates > Develop company and client blog posts

Additional Experience

Career Development Center & Student AffairsChapman University, Orange, CA Student Assistant . 9/2012 - 5/2016 > Create and strategically place marketing materials to promote career development events > Evaluate success of events and discuss improvements > Assist in running events that host over 40 employees and hundreds of students > Monitor online career database

Awards NSAC - District 15 Competition

(Snapple Campaign, 2016)> First Place

(Pizza Hut Campaign, 2015)> Best Presentation> 2nd Place Overall

OC Student ADDY(Mary Kay Campaign)

Best of Show & Gold for Commercial SpotSilver for Integrated Campaign

> strategist & creative thinker < wildly passionate about strategy in the advertising world. seeking to share my love for strategic planning and storytelling. lover of pets, green grass and all things sugar.