MEDIA PACK

THE WORLD’S N°1 FASHION

MAGAZINE

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ELLE’S PERFORMANCE :387 191 copies : +3% vs. 2007

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THE WORLD’S N°1 FASHION BRAND

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PR EVENTS

MAGAZINES

SPIN-OFFS

NETWORK CONCEPT

NETWORK TARGET

The ELLE network reaches 21 million women each month. These women are young and wealthy experts in

fashion and beauty. They are modern women, ahead of socio-cultural changes, curious and open-minded, and have a strong relationship with Elle magazine.

N° OF EDITIONS 42 N° OF WEBSITES 27CIRCULATION 6 000 000 UNIQUE VISITORS 10 000 000REACH 21 000 000 PAGES VIEWED 100 000 000

N° OF EDITIONS 30CIRCULATION 2 500 000 N° OF COUNTRIES 15

ELLE STYLE AWARDS

More than a fashion magazine, ELLE is a style magazine. It creates a link between designers and real

women. ELLE not only features the latest trends and designer clothes but it also advises women on how to

wear them in their everyday lives. The success of ELLE lies in its mix of styles: from designers’ clothes to high street, from luxury items to sportswear, from the latest trends to vintage style.

ELLE addresses women with a very strong and positive message: “wear it your way!” ELLE is therefore all

about style, the ELLE style: daring women to play with their femininity, to feel free to create their own style and to enjoy life, or in 3 words; to be “SEXY STYLISH SPIRITED”. ELLE creates a very strong relationship with

it’s readers by showing them how to mix styles and how to create their own look. ELLE does not dictate

but provides inspiration, and introduces the reader to new ideas.

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FRANCE

LAUNCH DATE 1945

FREQUENCY Weekly

COVER PRICE (EUR) 2,5

4 COLOR RATE (EUR) 29 500

CIRCULATION (Fr + abroad) 387 191 OJD 2008

REACH 2 368 000 AEPM 2008

ELLE is the world's biggest selling fashion magazine. It holds a unique position in

each market, combining the qualities of the international brand with the talent and

expertise of the local editorial teams. Upscale and influential it appeals to open-minded,

independent, decisive, ambitious and free spirited young women everywhere.

THE TITLE WITH THE MOST UPSCALE PROFILE ON THE MARKET

ELLE readers are weatlhy (34.63% belong to AB class) and live in cities (29.6% live in Paris).

THE MOST INVESTED-IN UPSCALE TITLE

With 4287 advertising pages ELLE is the most-invested in title amongst all the upscale titles in France.

STRONG PERFOMANCE

A circulation of 387 741 copies – an increase of 3% vs. 2007

LAUNCH DATE 1945

FREQUENCY Weekly

COVER PRICE (EUR) 2,5

4 COLOR RATE (EUR) 29 500

CIRCULATION (Fr + abroad) 387 191 OJD 2008

REACH 2 368 000 AEPM 2008

SEX Index AGE Index15 - 24 Y.O 21,7% 144

Women 79,3% 153 25 - 34 Y.O 16,3% 10635 - 49 Y.O 30,0% 11650 - 64 Y.O 22,2% 9565 + Y.O 9,8% 48

SOCIAL CLASS Index RESIDENCE IndexA 15,3% 190 < 20,000 inh 25,7% 62B 19,4% 128 20 / 100,000 10,4% 76C 19,3% 119 100,000 + 32,7% 114

Paris 29,7% 182

OCCUPATION EDUCATION IndexIndex Higher 52,3% 162

Working 58,9% 108

HOUSEHOLD INCOME Index>€ 36,000 36,9% 162

AEPM 2008

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FACTS & FIGURES

Pop. ELLE BIBA MARIE COSMO MADAME VOGUECLAIRE FIGARO

LAUNCH DATE 1945 1980 1954 1973 1980 1921FREQUENCY Weekly Monthly Monthly Monthly Weekly MonthlyCOVER PRICE (EUR) 2,5 1,8 2,5 2,3 4 4,5CIRCULATION (Fr + abroad) 387 191 284254* 485030* 414944* 452 314 140 455*CIRCULATION (French paid) 357 097 282320* 424537* 373078* 434 029 102652*REACH 49 717 000 2 368 000 875 000 3181000 1 672 000 1 464 000 1 413 000SOURCES : OJD 2008 *OJD DSH 2008 AEPM 2008

Pop. ELLE BIBA MARIE COSMO MADAME VOGUECLAIRE FIGARO

SEX

Women 51,9% 79,3% 88,6% 78,7% 80,7% 66,8% 72,4%AGE

15 - 24 Y.O 15,0% 21,7% 29,1% 12,7% 35,8% 9,9% 32,9%25 - 34 Y.O 15,4% 16,3% 24,5% 16,2% 27,2% 10,3% 20,7%35 - 49 Y.O 25,9% 30,0% 25,5% 33,3% 24,6% 22,8% 25,4%50 - 64 Y.O 23,4% 22,2% 15,9% 26,4% 10,8% 26,8% 15,7%65 + Y.O 20,4% 9,8% 5,0% 11,4% 1,7% 30,1% 5,3%SOCIAL CLASS

A 8,0% 15,3% 10,4% 11,1% 10,9% 15,1% 9,5%B 15,1% 19,4% 19,3% 19,2% 20,4% 16,1% 14,8%C 16,2% 19,3% 27,3% 23,2% 24,4% 14,3% 23,3%

RESIDENCE

< 20,000 inh 41,2% 25,7% 25,3% 31,0% 24,7% 20,3% 27,5%20 / 100,000 13,7% 10,4% 10,9% 11,0% 11,4% 9,5% 11,9%100,000 + 28,8% 32,7% 34,5% 34,5% 36,2% 31,7% 32,9%Paris 16,3% 29,7% 27,9% 21,5% 29,8% 35,1% 26,6%OCCUPATION

Working 54,3% 58,9% 60,8% 61,6% 60,8% 49,3% 56,0%

EDUCATION

higher 32,3% 52,3% 57,3% 42,4% 56,4% 54,4% 43,9%HOUSEHOLD INCOME

>€ 36,000 25,8% 36,9% 30,8% 31,8% 32,5% 43,8% 31,6%

SOURCE AEPM 2008

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COMPETITORS FACTS

Like ELLE, MADAME FIGARO is published weekly. However, in comparison to the other upscale women magazines, MADAME FIGARO is not fully recognised as a feminine magazine because it is the supplement of the newspaper "LE FIGARO". MADAME FIGARO is a traditional and conservative magazine aimed at the French « bourgeois »class. 57% of its readership is 50 y.o +.The culture, leisure and celebrity sections are representative of its classical approach.A magazine totally dedicated to a woman whose main priority are her family.

With its new positioning, VOGUE has become a specialist niche magazine.VOGUE does not concern the "real women" in search of ideas and advice.

Aimed at modern women at an important stage in their lives : starting a family, getting successful career. BIBA picks out and decodes every aspect of society's changing trends and applies them with a friendly tone to daily life. From the latest fashion and beauty trends to childcare and every aspect ofconsumption, BIBA informs its readers and offers a concrete approach to daily life.

Like BIBA, COSMOPOLITAN is aimed at 25 to 45 year old women and is the magazine for women's psychological well-being by putting her first. Much of the magazine is devoted to relationships with men. The content of COSMOPOLITAN is more light-hearted and is far removed from daily life.COSMOPOLITAN has a narcissistic content with an ironic tone.

It offers the unique combination of major features and leading fashion and beauty news. It deals with social issues as well as fashion trends - it anticipates, explores and describes providing its readers with an innovative point of view. The involved approach highlights serious issues around the world. MARIE CLAIRE defends women’s rights and highlights their achievements.

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ELLE is the world's biggest selling fashion magazine. It holds a unique position in

each market, combining the qualities of the international brand with the talent and

expertise of the local editorial teams. Upscale and influential it appeals to open-minded,

independent, decisive, ambitious and free spirited young women everywhere.

4287

2823

1526 1453962 948

671

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MADAM

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VOGUE

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Source : Secodip Magtrack (excluding insert)

ELLE : LEADER OF THE UPSCALE WOMEN MAGAZINESWITH 4287 ADVERTISING PAGES AND

35% MARKET SHARE IN 2008

BIBA

5%GLAMOUR

8%COSMO

7%

VOGUE

12%

MARIE

CLAIRE

11%

MADAME

FIGARO

22%

ELLE

35%

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FREQUENCY -------------------------------------------------------------------------- WeeklyPUBLICATION DATES ---------------------------------------------------- Every MondayORDER DEADLINE -------------------------------------------------------------------- 6 weeks before publicationMATERIAL DEADLINE------------------------------------------------------------ 2 weeks before publicationORDER CANCELLATION ----------------------------------------------------------------------- 3 months before publication(effective from January 2009) in Euros

RATES DISCOUNT

VOLUME DISCOUNT

STANDARD POSITIONS Calculated on gross rate

Single Page 29 500 From 29 500 4%Double Page 59 000 From 59 000 5%

From 109 300 6%From 206 300 7%

PREMIUM POSITION From 295 000 8%

DOUBLE PAGE From 436 900 9%Opening Spread 91 600 From 590 000 10%

Opening Spread Bis 89 600 From 737 500 11%Opening Spread Ter 88 000 From 1 032 000 12%Opening Spread 4 86 500 From 2 061 700 13%

Double before Contents 85 400 From 2 974 400 14%

1st Double 84 700 From 4 757 800 15%Double 1 Bis 82 600 Applied by advertiser group

2nd Double 81 9003rd double 79 700 DISCOUNT ON AGENCY TURNOVER

Opening spread "Magazine" 78 500 Calculated on gross rate

4th Double 75 800 From 193 000 1,5%5th Double 77 400 From 933 000 2%

6th to 10th Double 74 500 From 2 895 400 2,5%11th to 15th Double 71 800 From 5 640 000 3%16th to 20th Double 70 400

Double 1st part 69 400Opening spread "Magazine" 76 200 Opening Spread Vie Privée 76 200

Double 2nd part 69 400

SINGLE PAGE

OBC 63 400IBC 41 200

Facing Édito / contents /1st RHP 38 400

ELLE Info Hebdo 36 900

Guide Cultur"ELLE", Style Elle 36 900

LHP/RHP Cœur Chaud Beauty 36 900

RHP "Premium" 1st part 34 500

RHP 1st part 32 100LHP "Premium" 1st part 35 500

LHP 1st part 33 200Facing Numeroscope / Horoscope solaire 35 500

RHP Vie Privée and Thématique context 33 300

Black & White = Quadri - 20%

Consecutive Pages : +10%

AGENCY COMMISSION : 15%

FRANCE

NATIONAL RATE CARD

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2 pages ELLE + 1page ELLE DECO + 1page ELLE à Table

Special Tariff : 56 500 net Euros

ELLE, ELLE DECORATION, ELLE A TABLE OFFER

High Coverage:

France’s Paid Circulation for the 3 titles :667 478 copies (OJD 2007/2008)

Net Reach (ELLE + ELLE DECO +ELLE A TABLE) :6 798 000 readers (AEPM 2007/2008)

2009

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REGIONAL RATE CARD

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EDITIONOJD 2007-

2008

AEPM

2007-20081DPQ 1er Recto Q 1PQ 1/2 PQ 1/4 PQ

ILE DE France

IDF p1 136 270 775 000 28 400 15 336 14 200 9230 -

RHONE ALPES

RHONE ALPES p3 96 498 461 000 19 600 10 584 9 800 6468 3234

AUVERGNE 18 848 97 000 5 760 3 110 2 880 1901 950

BOURGOGNE FRANCHE COMTE 36 604 208 000 8 480 4 579 4 240 2798 1399

PACA

COTE D'AZUR-CORSE p3 68 976 323 000 13 380 7 225 6 690 4415 2208

PROVENCE p3 56 262 250 000 10 800 5 832 5 400 3564 1782

LANGUEDOC ROUSSILLON

LANGUEDOC-ROUSSILLON p3 41 967 249 000 9 780 5 281 4 890 3227 1614

NORD

NORD PAS DE CALAIS p3 33 654 267 000 9 000 4 860 4 500 2970 1485

NORMANDIE 43 108 202 000 9 360 5 054 4 680 3089 1544

PICARDIE 18 560 109 000 6 380 3 445 3 190 2105 1053

OUEST

CENTRE 34 136 191 000 6 980 3 769 3 490 2303 1152

PAYS DE LA LOIRE p3 39 738 213 000 8 850 4 779 4 425 2921 1460

BRETAGNE p3 42 867 174 000 9 540 5 152 4 770 3148 1574

EST

ALSACE 31 896 179 000 6 690 3 613 3 345 2208 1104

LORRAINE 30 256 210 000 6 880 3 715 3 440 2270 1135

CHAMPAGNE-ARDENNES 15 756 86 000 4 200 2 268 2 100 1386 693

MIDI PYRENEES

MIDI PYRENEES p3 46 236 275 000 9 980 5 389 4 990 3293 1647

AQUITAINE LPC

AQUITAINE p3 60 180 333 000 12 500 6 750 6 250 4125 2063

LIMOUSIN POITOU CHARENTES 37 896 183 000 7 600 4 104 3 800 2508 1254

*The same advertisment is published for 4 consecutive weeks in the same month

except for the Ile-de France edition which is only puiblished for one week.

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FRANCE

REGIONAL RATE CARD

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15%350 000 €From

13%200 000 €From

11%150 000 €From

9%110 000 €From

7%80 000 €From

5%30 000 €From

3%15 000 €From

2%5 000 €From

Volume Discount: Effective from Jan 2009 in Euros

N.B. The regional edition volume is not cumulated with the national

edition one.

from 503 100 to 1 006 200 € 2%

from 1 006 200 to 1 677 000 € 2,5%

More than 1 677 000 € 3%

Discount on Agency Turnover: Effective from Jan 2009 in Euros

Discounts are calculated on gross rate.

Agency Commission is calculated on the net rate, after volume and agencydiscounts.

There is no guarantee for a position and regional inserts can be cancelledfor technical or financial reasons at the last minute and with no compensation. Pages will be moved to the issue before or after the one chosen.

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REGIONAL NETWORK

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France

CALENDAR 2009

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ARFRANCE

18/05/200906/06/20093310

11/05/200930/05/20093309

04/05/200923/05/20093308

27/04/200916/05/20093307

20/04/200909/05/20093306

13/04/200902/05/20093305

06/04/200925/04/20093304

30/03/200918/04/20093303

23/03/200911/04/20093302

16/03/200904/04/20093301

09/03/200928/03/20093300

02/03/200921/03/20093299

23/02/200914/03/20093298

16/02/200907/03/20093297

09/02/200928/02/20093296

02/02/200921/02/20093295

26/01/200914/02/20093294

19/01/200907/02/20093293

12/01/200931/01/20093292

05/01/200924/01/20093291

29/12/200817/01/20093290

22/12/200810/01/20093289

15/12/200803/01/20093288

Material deadlineOn sale dateNumbered

FranceCALENDAR 2009

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07/12/200926/12/20093339

30/11/200919/12/20093338

23/11/200912/12/20093337

16/11/200905/12/20093336

09/11/200928/11/20093335

02/11/200921/11/20093334

26/10/200914/11/20093333

19/10/200907/11/20093332

12/10/200931/10/20093331

05/10/200924/10/20093330

28/09/200917/10/20093329

21/09/200910/10/20093328

14/09/200903/10/20093327

07/09/200926/09/20093326

31/08/200919/09/20093325

24/08/200912/09/20093324

17/08/200905/09/20093323

10/08/200929/08/20093322

03/08/200922/08/20093321

27/07/200915/08/20093320

20/07/200908/08/20093319

13/07/200901/08/20093318

06/07/200925/07/20093317

29/06/200918/07/20093316

22/06/200911/07/20093315

15/06/200904/07/20093314

08/06/200927/06/20093313

01/06/200920/06/20093312

25/05/200913/06/20093311

EDITORIAL CALENDAR 2009

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ON-SALE DATES N° SPECIAL SUPPLEMENT3-janv 3288 ASTROLOGY

10-janv 3289 COMPIL PODIUM

17-janv 3290 ( Not e Book )

24-janv 3291 FASHION : CRUISE COLLECTION

31-janv 3292 REJUVENATE

7-f év r 3293 LOW PRICES

14-f évr 3294 ITALIA

21-f évr 3295 GREEN ISSUE

28-f évr 3296 FASHION ISSUE

7-m ar s 3297 HAIR

14-m ars 3298 GET THINNER

21-m ars 3299 ACCESSORIES ISSUE

28-m ars 3300 MEN FASHION ON A BUDGET

4-av r 3301 CELLULITE

11-av r 3302 SHOES TRAVEL

18-av r 3303 COOKING

25-av r 3304 JEWELLERY BEST ON THE INTERNET

2-m ai 3305 BEAUTY ISSUE

9-m ai 3306 CINEMA ( Ca nnes)

16-m ai 3307 UNDERWEAR

23-m ai 3308 BODY ISSUE SWIMSUIT

30-m ai 3309 SUMMER FASHION

6-juin 3310 LOOSE 3 KG BEFORE SUMMER

13-ju in 3311 FASHION "CHIC" & SMALL PRICE

20-ju in 3312 HOROSCOPE

15-ao ût 3320 WHAT'S NEWS ?

22-ao ût 3321 KIDS

29-ao ût 3322 FASHION ISSUE

5-sep t 3323 DECORATION

12-sep t 3324 ACCESSORIES ISSUE

19-sep t 3325 SMALL PRICES HAIR

26-sep t 3326 LUXE

3-oct 3327 SEX ISSUE LINGERIE

10-oct 3328 STYLE

17-oct 3329 SHOES

31-oct 3331 BEAUTY ISSUE

7-no v 3332 FASHION "CHIC" & LOW PRICES

14-nov 3333 COOKING

21-nov 3334 GIFT

28-nov 3335 JEWEL BEST DRESSED

5-déc 3336 PERFUME

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