Elizabeth Harrington | Page 1 of 3

914.439.6511| www.linkedin.com/in/elizabethaharrington

http://www.qualmarque.com/ | info@qualmarque.com

c a r e e r s u m m a r y

Highly skilled market researcher with over 20 years experience in market research, specializing in qualitative research. Conversant with diverse industries, including consumer products, education, business to business, advertising, packaging, healthcare, education, technology and finance. Experience with full range of consumer markets, including adults, seniors, children, executives, doctors/dentists, and other specific targets. Seasoned focus group moderator. Familiar with traditional and custom-designed research designs and techniques. Highly adept at creating rapport with respondents and facilitating engaging and thought-provoking discussions. Excellent analytic and presentation skills. Demonstrated competence in “finding the story” and uncovering useful information leading to recommendations for better marketing efforts. Proven track record for maintaining long-term clients, including Fortune 500 companies.

c r i t i c a l s k i l l s e t

p r o f e s s i o n a l e m p l o y m e n t h i s t o r y

Principal – QUALMARQUE, LLC. 2009 – Present White Plains, NY

Manage and direct market research studies for clients in a range of industries and target markets. Maintain relations. Stay abreast of current and emerging consumer trends and qualitative techniques. Enlist the participation of expert professional team in accordance with specific client needs. Manage and oversee all financial and business planning activities.

Provided deep understanding and insights regarding a women’s contraception product that helped shape successful advertising campaign for a new product.

Uncovered marketing insights showing the need for rebranding, and renaming a national skincare service, based on extensive research among customers of the service.

Learned ways to encourage greater discussion between doctors and patients, about preventive medicine and vaccinations, based on doctor/patient interviews.

Collaborated on international research on use of CAD/CAM technology for dental labs.

Assisted client in developing new product ideas for consumer products: Explored new product concepts, advertising copy, and packaging designs for several brands.

Explored perceptions of an OTC nighttime sleep remedy to learn how to bring in non-users and optimize perceived value for the money.

Focus Group Moderating Brand Positioning Project Management

In-Depth One on Ones Ethnographies Insight Mining

New Product Ideation Advertising Strategy Online Bulletin Boards

Market Understanding Research Concept/Product Development Package Design Development

Qu alitative Research, Moderator,Moderates effectively, Collaborates with clients on,timely follow-up for projects,High level of professionalism with clients,Manages project execution start to finish,Focuses on client needs,Builds client relationships,supervises, evaluates, recommends next steps, Interacts effectively in team environments,Breadth and depth in project planning, research design,Understands client culture, design, experienced in wide range of methologies,Cre

QUALITATIVE

RESEARCH CONSULTANT

Q U A L I T A T I V E M A R K E T R E S E A R C H P R O F E S S I O N A L

Elizabeth Harrington | Page 2 of 3

VICE PRESIDENT – WEINMAN SCHNEE MORAIS 1994 – 2009 New York, NY

Consulted with senior level clients, working closely with them in areas of research planning and

design, and strategy. Worked on new product development, existing brands, and line extensions.

Conducted research on all phases of marketing, from market understanding studies, to branding

and brand strategy, concept testing, product testing, copy exploratory, and packaging design.

Promoted from Senior Project Manager to Vice President.

Explored alternate brand identity options in advertising a major anti-depression drug.

Co-facilitated the development of a unique qualitative method for discovering the key emotional driver for a brand and selecting its most powerful expression.

Conducted research to position treatments or prescription products in ways designed to encourage patient compliance and brand loyalty.

Diagnosed problems with brands with declining sales and provided suggestions for possible remedies, including tactics for addressing market change and competitors.

Improved sales force communications in detail aids and medical devices designed to introduce new medical or dental products (or devices) or product changes.

Held ideation sessions with consumers: generated new product ideas and developed positioning for new products from white paper concepts/prototypes to market.

Conducted market understanding studies providing key insights and a road map for future strategy and marketing efforts.

Conducted studies among non-users (including lapsed users and non-triers) finding hidden opportunities and how to leverage them.

Jointly developed new package designs/improved existing designs to enhance shelf impact, “fit” with the brand and message, perceived uniqueness.

Managed development of advertising concepts through full cycle of creative brief,

storyboard, final production, post-test and tracking.

Supported University of Medicine and Dentistry of New Jersey (UMDNJ) in obtaining student feedback that improved dental students’ educational experience.

Participated in pro bono work with Police Benevolent Association (PBA) to reinforce police training following a publicized criminal incident.

SENIOR PROJECT MANAGER – OXTOBY SMITH 1987 – 1994 New York, NY

Conducted qualitative and quantitative research, attended client meetings,

designed research studies, managed research projects from proposal to reporting stage and

set and maintained timelines. Promoted from Project Manager to Senior Project Manager.

Designed and conducted research on new product development, line extensions, market Understanding, tracking, recall tests, copy tests, and other market research studies.

Designed discussion guides, recruitment screeners, and questionnaires.

Conducted research among children, adults, seniors, executives, doctors, and dentists.

Prepared research reports, meeting with clients to insure that objectives were met.

Prepared and delivered PowerPoint presentations.

Qualitative Research, Moderator,Moderates effectively, Collaborates with clients on,timely follow-up for projects,High level

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Elizabeth Harrington | Page 3 of 3

e d u c a t i o n , a c a d e m i c h o n o r s a n d t e a c h i n g

EDUCATION

Ph.D. Developmental Psychology, City University of New York

National Institute for Child Health and Human Development Graduate Scholarship

Research Coordinator, City University of New York

Published author in trade journals. Contributing author to a book about cognition and memory development in children M.A. Developmental Psychology, Columbia University B.A. French Language and Literature,Oklahoma State University Includes year of study at Grenoble University, France and coursework at McGill University, Montreal Institute for Modern Psychoanalysis: Coursework in psychoanalytic theory

TEACHING

Adjunct Professor Montclair State University (NJ) Bloomfield College (NJ)

Introduction to Psychology, Social Psychology, Behavioral/Experimental Psychology

LICENSE AND AFFILIATIONS

Licensed Psychologist (1994)

Member of Qualitative Research Consultants Association (QRCA)

City University of New York Alumni Association

contact

914.439.6511| www.linkedin.com/in/elizabethaharrington

www.qualmarque.com | info@qualmarque.com

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