Samantha Ritcher

Florence Nightingale Graham

1910 – 1st shop on 5th Avenue, NYC

1915 – International Expansion

◦ 120 countries now

Healthy products

◦ Fragrance, Skin Care & Make-Up

By 1930’s – Red Door Salons

Upscale by celebrities

◦ Queen Mary, Queen Elizabeth II,

Marilyn Monroe, Jacqueline Kennedy

History & Brief Description

Goal: Anti-aging, lift & firm, balance skin tone & hydration

Category: Serums, creams, cleansers, toners, eye care, lip care, night treatments and moisturizers

Collections: Ceramide, Prevage, Visible Difference, and 8-Hour Cream◦ Variety Gift Sets

18% Sales◦ $226,408

of $1,238,273

Skin Care

Face: Foundation, powder, concealer, blush and bronzer

Eyes: Eye shadow, mascara, eye liner, and brows

Lips: Lipsticks, lip glosses and lip pencils

Brushes, Tools & Gift Sets

6% of Sales◦ $69,996

of $1,238,273

Cosmetics

Scents: Sophisticated, Elegant, Romantic, Energized, Fresh, Confident and Glamorous

Type: Perfume, Sprays, Bath & Shower

Collections: Red Door, Green Tea, Mediterranean, Blue Grass, 5th Avenue, Pretty and others◦ Variety Gift Sets

76% of sales◦ $941,869

of $1,238,273

Fragrances

May 2012 - Ed Hardy, True Religion and BCBGMAXAZRIA fragrance brands from New Wave Fragrances

September 2012 - $12 million investment in Red Door Spa Holdings

Recent Acquisitions & Financial Investments

June 2012 –Justin Bieber and Nicki Minaj fragrance brands from Give Back Brands

Brand Portfolio

Celebrity Fragrances Designer Fragrances Britney Spears Elizabeth Taylor Justin Bieber Mariah Carey Nicki Minaj Taylor Swift Usher

Juicy Couture Alfred Sung BCBGMAXAZRIA Ed Hardy Geoffrey Beene Halston John Varvatos, Kate Spade Lucky Brand Rocawear True Religion

Lifestyle Fragrances

Curve Giorgio Beverly Hills P.S. Fine Cologne

Elizabeth Arden Boutiques, Department Stores:

◦ , Dillard’s, Saks, Belk, and Nordstrom

Specialty Stores:◦ Ulta &

Retail Stores:◦ (13% of Net Sales)◦ Kohl’s, Walgreens, and CVS

International Retailers E-commerce site at www.elizabetharden.com Ship to distribution centers & direct-to-store

Sales & Distribution

Develop consumer loyalty for Red Door Spa’s & Elizabeth Arden

Global repositioning of the Elizabeth Arden brand

Expanding the market penetration in international markets

Continuing to expand the fragrance category at mass retail customers in North America

Growth for existing brands, new licensing opportunities and acquisitions, and new product innovation

Business and Growth Strategy

Growth, Profitability & Weaknesses

Pro/Con: - Demand for celebrity and designer brands is dependent on the appeal and reputation

Pros:◦ High sales

anticipation for the holidays due to newly launched brands

Cons:◦ Loss or relationship

change with retail customers

◦ 3rd Party Manufacturing Issues in U.S. & Europe

◦ Change rapidly Consumer preferences & industry trends

◦ Highly competitive market

Major CompetitorsCompan

y

Ticker Symbol

Closing Price

11/28/12

Market Cap.

EPS Q. 9/12& (TTM)

P/EMultipl

e

Elizabeth Arden RDEN $47.17 $1.38 B

$0.07/Share$1.67/Share 28.47

Estee Lauder

Co.EL $58.05 $22.55 B

$0.77/Share$2.27/Share 25.57

Revlon Inc REV $14.99 $781.16 M$-0.29/Share$0.78/Share 19.22

Coty Inc. PrivatelyHeld

Avon Products,

Inc.AVP $13.86 $6.03 B

$0.07/Share$0.27/Share 51.33

L’Oreal OR$104.75

Euros$136.57 USD

$62.62 B E$81.64B US

$4.41/Share TTM 23.75

North America: 67% of Net Sales◦ 58% in the U.S. in 2012

International: 33% of Net Sales◦ Sales in 120 Countries◦ Growth in Brazil, the Middle East, Russia, UK and Germany

37% of sales from E-Commerce Site

Major Markets

Unite

d Ki

ngdo

m

Canad

a

Aust

ralia

Sout

h Af

rica

Spai

n

China

$71.7

$45.1$40.2

$25.5$17.7

$14.6

Largest Foreign Countries for Net Sales 2010-2012

Stock Price Over a 1 Year Period

Closing Price 11/28/2011: $34.02

Closing Price 11/28/2012: $47.17

Debt-to-equity = Debt = 464,000 Equity 489,644 = 94.7%

Current Ratio = Current Assets = 823,163 Current Liabilities 483,005

= 1.70 times

Key Financial Ratios

Annual Yield = Dividend = 0 = 0% Market Price 47.55

Earnings Per Share = Net income after taxes Common shares

outstanding

For the quarter ending September 2012: 2,184 = $0.07

29,417TTM (from website)= $1.67

Key Financial Ratios

Net Profit Margin= Net Income After Taxes Sales For the quarter ending September 2012 : 2,184 = 0.63% 344,541

TTM (from website) = 3.94%

Key Financial Ratios

Return On Equity = Net income after taxes Stockholder’s Equity

For the quarter ending September 2012: 2,184 = 7.22% 489,644

TTM = 57,419 = 11.91% 481,727

P/E Multiple = Price per share = 47.55 = 28.47

Earnings per share 1.67

Key Financial Ratios

Book Value per Share = Total Shareholder Equity – Preferred Equity Total Outstanding Shares

For the quarter ending September 2012 : 489,644 = $16.65 29,417

Gross Profit Margin = Revenue - COGS Revenue

For the quarter ending September 2012 344,541 – 197,142 = 42.78%

344,541

Key Financial Ratios

Plans for 2013:◦ Launch new line of Visible Difference and Prevage skin

care products◦ Launch new line of celebrity and Red Door Fragrances

Strengths – Wide variety, items that make you feel healthy and beautiful, growing portfolio labels

Financials ARE growing – Stock Price: ◦ High of 2010: $24.00◦ High of 2011: $37.94◦ High of 2012: $40.19◦ High so far of 2013 Fiscal Financials: $47.55

2013 Anticipation: Net Sales Increase 15% over Fiscal 2012

Constantly growing and expanding via brands and geographically

Assessment & Future Outlook