Elitecore Maravedis Webinar Final Slide Deck

BROADBAND WIRELESS INTELLIGENCE

www.maravedis-bwa.com © Copyright All Rights Reserved 2011 Maravedis Inc.



Webinar:

Monetizing Mobile Broadband with integrated

BSS and Subscriber Management

Operator challenges and platform solutions

Ann Howe

Senior Analyst

[email protected]

November 8, 2011

mailto:[email protected]





www.maravedis-bwa.com © Copyright All Rights Reserved 2011 Maravedis Inc. 4

Agenda

4G market trends

Mobile data market trends

Emerging challenges for operators



LTE Deployments

206 LTE Commitments

Q3 2011 of these

183 FDD-LTE

23 TD-LTE

27 comercial LTE networks Q3

2011

1. Telekom Austria

2. Omnitel – Lithuania

3. NetCom – Norway

4. Smart – Philippines

5. Mobyland – Poland

6. TeliaSonera – Denmark

7. EMT – Estonia

8. Elisa – Finland

9. Sonera – Finland

10.Telenor – Sweden

11. Tele2 – Sweden

12.TeliaSonera – Sweden

13.Deutsche Telekom – Germany

14.Vodafone – Germany

15.CSL (Telstra) – Hong Kong

16.MetroPCS – USA

17.Verizon Wireless – USA

18.NTT Docomo – Japan

19.Mobile Telesystems – Uzbekistan

20.Ucel l – Uz bekistan

21. AT&T – United Sates

22.Telstra – Australia

23.Rogers Wireless – Canada

24.O2 – Germany

25.LG U+ - South Korea

26.M1 – Singapore

27.LMT - Latvia

2 16

61

164

LTE commercial deployments

2009 2010 2011 2012

.

Source: Maravedis 4G Forecast Service 2011

Source: GSA.com



Mobile Data Trends

261.18 million

Operator Country Traffic / User

(GB)

TeliaSonera

(LTE)

Norway

Sweden

14

Packet One

(WiMAX)

Malaysia 10

Global Mobil Taiwan 8

SK Telecom

(HSPA)

Korea 7

Average Monthly Data

Consumption Per

Subscriber Per Month Subscriber base

Source: Maravedis 4G Counts Service Jan 2011



Complex Mobile Content Up



Consumer Data Use Trends

Cisco anticipates global mobile traffic will increase by about a 92.3%

compounded annual growth rate, with a run rate of 75 Exabytes per year by

2015. It predicts that worldwide data traffic will grow from 25 to 26 fold by

2016.

Nielsen reports that over 12 months, the amount of data the average

smartphone user consumes per month has grown by 89% from 230

Megabytes (MB) in Q1 2010 to 435 MB in Q1 2011.

Mobile data traffic worldwide is exploding in operator networks, but this has not

translated to a commensurate increase in ARPU. Growing data ARPU by offering

attractive content services, smartphones, and market-specific plans becomes

critical for revenue and for churn control.



Quarterly Churn Rate Q1 2011

Source: Maravedis 4GCountsQuarterly Report July 2011

Churn rates are flattening. Operators need to capture the

profitable consumers before competitors.



Challenges for operators

Digital content and services that are integrated, flexible

and profitable

Quick and timely network deployments

Cost effective network solutions

Real time monitoring

Competitive offerings

Policy control and converged subscriber management

Partner integration



Summary IP data is changing operator business and network

demands

Digital proliferation of new content and services on

increasingly connected screens requires integrated but

flexible offerings to be profitable

Increasingly diverse market sectors’ (teens to

enterprise) purchasing patterns and wallets demand a

new, higher level of subscriber management

Planning the new network for the new consumer places

increased emphasis on uniform platform solutions

11



Contact Information

410 rue des Recollets, Suite 301

Montreal, QC,

H2Y 1W2

CANADA


www.maravedis-bwa.com

[email protected]

www.maravedis-bwa.com

(305) 992-3196

(514) 313-5465

Copyright © 2011 Elitecore Technologies 1

Webinar: Monetizing Mobile Broadband with

an Integrated BSS and Subscriber Management

Dhaval Vora –AVP Presales and Solutions

Date 8-Nov-2011 Elitecore Technologies


Key Demands for Monetizing Mobile Broadband

Monetizing Mobile Broadband with a Pre-

Integrated platform

Time to Market & Cost advantage with a Pre-

Integrated platform

Case Study

Agenda


CMO

Facebook is the new

craze, we must quickly

launch facebook only plan

to monetize from its

growing popularity

CIO

We need to know

which

subscriber is doing

what, when & how ???

CTO

I am afraid we can’t.

Bandwidth management

is all that we can do.

CMO

We cant wait for an

upgrade everytime we

launch a new plan . Time

to market is a critical

need to increase

subscriber ARPU

COO

It’s frustrating.

Again an upgrade?

CIO

I think we will need

a new

module there.

COO

well, I see

a lot of

overhauling there!

Product management

Guess, we’ve got

convergent platform!

CIO

Yep. But not capable

enough to meet

challenges of

multi-services world!


... A system that offers a

...Policy Controlled

…A Reference Architecture & a Synergy between

Subscriber Management Platform & BSS

Network Core Session Layer, Subscriber Management,

Convergent Billing & Service Delivery

Bill, Policy, Session, Balance

Converged View of the Subscriber -

Environment

(Network & IT Convergence)

…A Platform that addresses

KEY DEMANDS FOR MONETIZING MOBILE

BROADBAND


MONETIZING MOBILE BROADBAND With a Pre-Integrated BSS & Subscriber Management Framework

Copyright © 2011 Elitecore Technologies 6 Copyright © 2011 Elitecore Technologies

•Role

•Department

•Demographic

• Family

Information

•Address

•Enterprise Details

•Preferences

Customer Profile

Subscriber Personal & Service Profile

•Access Network

•Active Session Information

- Session Duration

- Session Volume

- Services Active

- Location

- Time of Access

- Device

PCRF

Policies & Rules based On Network & Session

•Balance Management

•Pricing & Charging

• Shared Quota

•Charging Request Attributes

OCS

Online Charging

• Credit Limit

•Payment History

•Contract

•Product

Subscription

Billing & Invoicing

Contract, Billing & Payment

TRADITIONAL VERTICAL APPROACH


• Credit Limit

• Payment History

• Contract

• Product Subscription

• Targeted Offers - Identify top OTT providers

•Balance Management

•Pricing & Charging

• Shared Quota

•Charging Request Attributes

•Demographic

• Family

•Address

•Enterprise Details

•Role

•Department

•Preferences

• Services

•Access Network

•Active Session Information

•Session Request Attributes

• Location

• Time of Access

• Device

•Non Monetary Quota

Elitecore Fantastic Four (Pre-Integrated Billing & Subscriber Management)

Customer Profile Subscriber Personal &

Service Profile

PCRF Policies & Rules based

On Network & Session

OCS Shared Wallet

Charging

Billing,& CEA/ BI Contract, Billing &

Payment

Unified Susbcriber

View Promotions

Campaign & Cross Sell

Subscriber Services Experience

PRE-INTEGRATED APPROACH


ENABLING QUICK TIME TO MARKET With a Centralized Product Catalog

Usage Limit

Monetary

Free/

Promotional

Over Quota

Hotline

Speed

Application

Rules

Priority Application

Speed

Application Rules

Rentals

One Time Charge

Tax

Deposit

1000

2000

4000

6000

On Demand

Priority Apps

Apps Bouquet

Default

Bandwidth

Speed

Application

Rules

Usage Rates

Peak/Off Peak

Location Based

Application Based

Friendster,

Application

Bouquet Based

Social Networking

Emails

IM

Time & Volumes

Based

VAS Billing

Components Credit

Limit Usage & Rating

Services

Provisioning & QoS

Service Plans

Platinum

Gold

Silver


Unified Susbcriber View With a Centralized Product Catalog

FLEXIBLE OPTIONS TO MONETIZE & PERSONALIZE

UPSELL TURBO BOOST

• User Id : 211128136

• Password : ******

• Device Details : IPad 2

• Current Plan : Gold_512 Kbps

• Current Session Details : You Tube

• Account Balance : 50 $

• Contract Validity : 31st Dec 2012

• ARPU Contribution : 130%

Send Notification to Subscribers for up-selling Turbo Boost; Based on subscriber’s usage or device in real time

Dear Sam,

We understand that you want to access you tube, why

don’t you subscribe to better plan for enhanced viewing

experience



• User Id : 211128136

• Device Details : IPad 2

• Current Plan : Gold_512 Kbps

• Current Session Details : You Tube

• Free Volume : 0.5 GB

• Account Balance : 50 $


• ARPU Contribution : 130%

Targeted Promotions • If Subscribers Contribution to

ARPU is 110% then 5 GB FREE

OR • If Subscriber Contribution to

ARPU is 120% then 5 Videos Free


TARGETED PROMOTIONS




Shared Wallet Share Http quota, music, video, SMS balance with family members according to relationship & available balance

Account Details Relationship

Charles Self

Laura Wife

Bob Son

Katy Daughter

Service Details Quota

Email 2 GB

Http 10 GB

Applications 5 GB

Service Details Quota

Music 30 Tracks

Video 20 Videos

SMS 1000 SMS

Family Contract – Mobile Data Plan

Email Music

Surf Apps

SMS

Shared Wallet

Music

Surf Apps

Video

Music Apps

Video

Music Apps

Low Balance

Notification

Max Spend

Notification

Share Balance with

each other ; But only

certain balances

with children

5 Videos

10 Music Tracks

2 GB Apps

2 MB Surfing

5 Music Tracks

2 GB Apps

5 Videos

15 Music Tracks

1 GB Apps


SHARED WALLET


CONTROLLING COSTS, TIME TO MARKET

Vendor Evaluation

1

Vertical

Approach

Billing

Charging

CRM

Subscriber

Management

PCRF

Elitecore Pre-Integrated

Approach

3 Vendor

Pre-Integrated

Billing, Charging,

PCRF,

subscriber

Management platform

Vendor 1 Vendor 2

Vendor 1 Vendor 2

Vendor 1 Vendor 2

8 Vendor

Vendor 1 Vendor 2

Vendor 1

Vendor 2

Operator

Team

CMO CTO

CIO

Purchase Vendor 3

1 8x 3x 60%

X = allocated cost

Phase Vertical Pre-Integrated Cost diff


Proof Of Concept

1 2

3 Weeks

3 Weeks

Vertical

Approach

Billing

Charging

CRM

Subscriber

Management

PCRF

4 POC 12 Weeks


Approach

3 Weeks

3 Weeks

2 POC 6 Weeks

Operator

Team

CMO CTO

CIO

Purchase

3 Weeks

3 Weeks

Pre-Integrated

Billing, Charging,

PCRF,

subscriber

Management platform

1 8x 3x 60%

Phase Vertical Pre-Integrated Cost diff

2 4x 2x 50%

X = allocated cost



Procurement

1 2 3

1 8x 3x 60%

Phase Vertical Pre-Integrate Cost diff

2 4x 2x 50%

3 4x 1x 70%

X = allocated cost


ElitecorePre-Integrated

Approach

1 Vendor

Pre-Integrated

Billing, Charging,

PCRF,

subscriber

Management

platform

Vertical

Approach

Billing

Charging

CRM

Subscriber

Management

PCRF

4 Vendors

Vertical

Approach

Billing,

Charging

CRM

Subscriber

Management

PCRF Existing

Set Up

4x Integration

30- 40 weeks


Approach

Existing

Set Up

Pre-Integrated

Billing, Charging,

PCRF,

subscriber

Management platform

Minimal Integration

8 - 10 Weeks

Implementation


New Service/Product Launch

1 2 3

Vertical

Approach

Billing

Charging

CRM

Subscriber

Management

PCRF

Plan

Details

Plan

Details

Plan

Details

Plan

Details


Approach

Centralized

Product

Catalogue

Plan

Details

4

4- 6 weeks

2 Weeks

1 8x 3x 60%


2 4x 2x 50%

3 4x 1x 70%

4 6x 2x 50%

X = allocated cost



Ongoing Operations

1 2 3 4 5

Vertical

Approach

Billing

Charging

CRM

Subscriber

Management

PCRF


Approach

1 Vendor

Support from

Single Vendor Support from

Multiple

Vendor

4 Vendor

1 8x 3x 60%


2 4x 2x 50%

3 4x 1x 70%

4 6x 2x 50%

5 4x 1x 70%

X = allocated cost



Embedded Policy Management

Handle prepaid & postpaid scenario

BENEFITS OF PRE-INTEGRATED PLATFORM

Integrated platform

Support for Wholesale Billing

High scalability

Integrated Product Catalog

Real-time transaction & offer management

Embedded analytics or BI capability

Accuracy & Automation


OPERATOR CASE STUDY – SITRA,

INDONESIA

Why Elitecore ?

Single vendor - All products - 6 months evaluation

- 90 day first phase roll out

Crestel Billing &Charging, Netvertex Policy manager, Customer care, EliteAAA

Single reference Architecture resulting faster integration, implementation

Platform - Single vendor across

team - 10+ years all IP billing

background

IT Team, Marketing team, Network team

- Onsite pre and post Support

End to End Support from Single Team

Future proof - OTT, MVNO, Roaming,

WiFi integration, LTE Platform has extensive support of IP based services

Mr. Kumaran

CEO SITRA


ELITECORE CORPORATE OVERVIEW

IT Product Company Established in 1999

ISO 9001:2008 Certified Company

600+ Employee, R&D Engineering center in India

Global private equity firm The Carlyle Group

Communication- Networks - Security

Telecom – Billing & Revenue Management

- Core Network Session Control

- ISP Billing & Bandwidth Management

Security - UTM Solution & End Point Security

Access gateway

Sales, Distribution Channel & Customers across 110 countries

Offices in India, Dubai, USA

ABOUT

INVESTOR

DOMAIN

MARKET

PRESENCE


• 11 Years of Product Experience in Telecom & IP based services • 12+ 4G Deployments • Total 45 Deployments across 15+ countries • Tier 1 to Green field Deployments • 150+ Strong Services team

ELITECORE CORPORATE OVERVIEW

Telecom Experience

• NGN Transformation • Convergent OSS,BSS • WiMAX Deployments • Wireless packetcore ( 3G, 4G WIMAX /LTE) • Mobile Data Offload • Enterprise Wholesale Data

Business Segments


Headquarters

Elitecore Technologies Pvt Ltd

Silicon Tower, Off. C.G.Road, Ahmedabad - 380 006, India

Phone: +91-79-66065606

[email protected]

+91-9825011581

Mumbai

S1 The Link, 2nd Floor, New Link Road,

Near Audi Showroom, Andheri (w), Mumbai 400058, INDIA.

Tel: +91-22-61435100, Fax: +91-22-61435151

Delhi

606, Mahatta Tower, B Block, Community Centre,

Janakpuri, New Delhi - 110058, INDIA.

Tel: +91-11-41589761/62, Fax: +91-11-41589760

Bangalore

'A' Block, 2nd Floor, 'Malik Embassy’ No.9, Union Street,

Off Infantry Road, Bangalore - 560001, INDIA.

Tel: +91-80-40869000, Fax: +91-80-40869001

Dubai

Office 423, 3rd East Wing Building, 4th Floor

Dubai Airport Free Zone, P.O. Box 54620

Dubai, U.A.E. Mobile : +971-50-5512789

South Africa

Elitecore Technologies

Block 15, Woodmead Office Park, 140 Western Service Road

Woodmead, 2157 Johannesburg, South Africa

Tel: +27-83-301-6055, Fax: +27-86-5181-432

U.S.A

Elitecore Technologies PLC

137½ 10, Shalks Crossing Road, Suite 501-329,

Plainsboro, NJ 08536, USA

Tel: +1-781-460-2080, Fax: +1-201-735-5888

www.elitecore.com/telecompractices

http://www.elitecore.com/telecompractices

Elitecore Maravedis Webinar Final Slide Deck

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