Elite SDVOB Presentation on Simplifying Social Media
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Simplifying Social Media for Your Business Michele Rempel Mediavine Marketing
Transcript of Elite SDVOB Presentation on Simplifying Social Media
Simplifying Social Media for Your BusinessMichele RempelMediavine Marketing
What a difference!?I
Social Media - Why?Think you can ignore social networking?
Consider….•Facebook now exceeds Google in daily traffic•75% of small business owners said they were planning to use social media in 2011-
•your competition! •40% are already using it in some form for their businesses•140 million smartphone users in US- mobile is becoming more prevalent •The younger generation goes straight to online reviews and social media sites to check out businesses
The ShiftToday it’s about who knows you-
inbound marketingMore than sending out postcards,
manning trade show booths, static websites
Increasing the visibility of YOU Building relationships like never before
Why are businesses using social media?
Increase brand awarenessOffer helpful information and be the
source of knowledge about your industry
Appear currentConnect to a wider audienceFind new customersCustomer serviceMonitor their brandMonitor trends“Everyone else is doing it.” And, oh yeah, sell products and services
How do I start?Have a plan
◦Determine your target market- who are they and where they hang out
◦Verbalize what makes you different/better than your competition Answer the question- “so what?”
◦Determine your goals for being in social media
◦Figure out how much time you can devote
How do I start?• Have realistic expectations• Make social media part of your
overall marketing mix• Watch and LISTEN • Remember that social media is all
about being… social
One Page Marketing PlanMy reason for existenceWhat sets my business apart from the restMy ideal customer What’s most important to my ideal customer
when they are buying what I’m selling What I want to accomplish this yearThe top 3 things that are going to get me
thereWhat will trigger my ideal customer to think of
mePrograms I am running to reach my goalHow much money will I need to get it done?
Where do I start?
Concentrate on the Big 5 Facebook YouTube LinkedIn Twitter Blogging/WordPress
Make your website more socialAdd social media icons on your site
and link them to your social media accounts
Add a blog to your site- important to add changing content to your site
Use Google Analytics to see where people are coming to your site
Add YouTube videos to your site
Where do I start?
Also…very importantClaim and/or develop your
business listing with (even if you are B to B)◦Google Places◦Yelp◦Yahoo/Bing◦Merchant Circle ◦LinkedIn (Company Page)
What do I say? Think of the events of your
company as social media “triggers”◦New products, special promotions◦Awards◦Industry news◦Holidays◦Partnerships◦Ask questions
Content is key!!!
What do I say?
◦Customer/employee appreciation
◦What’s happening in my business? What are we doing today?
◦Seminars◦Email newsletter◦Videos/Photos◦Articles/Blog Posts
Facebook Business Page1 or 2 posts per day is greatInclude all info about your businessRemember that you are the expert in
your field, so post info as a thought leader
Be thankful, notice others- INTERACTShare links to great informationAsk and answer questionsInclude “Facebook only” promotionsPost videos and photosBe authentic and do not sell, sell, sell
Facebook Business PageInclude keywords and tagline in
your profileInvite your FB “friends” to
become “fans”“Like” other business pages and
they will often return the favor
LinkedInPersonal ProfileUpdate your status regularlyFill out your profile to 100%Give recommendations/ask for themConnect with people you do NOT knowJoin Groups and get involvedHave realistic expectationsUse the ApplicationsGet involved with your network activity
LinkedInCompany Profile
◦Fill it out with as much detail as possible
◦Add employees who are on LinkedIn ◦Products and services should be
listed
TwitterTwitter can be a huge traffic
funnel- if you use it consistently, have followers, and use a management application
TwitterTweet at least once per hourFollow peopleTweet out links to your blogs, website,
Facebook pageInteract with other Twitter usersSell, sell, sell is a no-noUse Twitter to watch trends in your industryGet acquainted with 3rd party apps, such as
TweetDeck or HootsuiteUse a URL shortener such as bit.ly to track
your links
TwitterProfile should have logo or photo,
website, true name, bioBio has 160 characters, so focus
is importantCustomize your backgroundUse twellow.com to find people to
follow
YouTube (Video)Video is highly indexed by Google Over 2 billion views per day – nearly
double prime-time TV audience
Short videos are fine Don’t have to be ultra-professional
◦Customer testimonials◦Interview employees◦Turn the camera on yourself ◦Location videos
Post and tweet links to your videos
YouTubeSet up a YouTube Channel Videos should usually be under 4
minutesVideo ideas
◦Customer testimonials◦Interview employees◦Turn the camera on yourself ◦Location videos
Post and tweet links to your videos
BloggingProvide helpful information to
your customers and potential customers
Generally, blogs should not be more than 500 words. People want quick information.
Pictures and images are goodGive people the ability to share
out posts via social media
BloggingA blog once a week is excellentUse original contentUse your blogs to fill an email
newsletterTweet and post links to your blogs
on FB, Twitter, LinkedInAsk people to comment on your
blogsDevelop a WordPress blog on your
own domain
Connect it all togetherTweets can be sent to LinkedIn
and FacebookFacebook posts can be sent to
Twitter and LinkedInLinks to YouTube videos can be
sent to Twitter, Facebook, LinkedIn
Blog posts can be sent everywhere◦Get the picture?
Connect it all together- how?
Tweetdeck.comHootsuite.comTwitterfeed.comMobile Apps
◦Tweetcaster◦Seesmic
Track your links and your reach
Use a URL shortener such as http://bit.ly (bit.ly) to see how many people click on a link you have shared
Heardable.comKlout.comGoogle Analytics – to track
website traffic
Monitor your brand & industry
http://www.google.com/alerts
Google alerts
Keep your sanitySchedule social media time into
your dayUse a web service that lets you
post to different places (Tweetdeck, Hootsuite, etc.)
Keep your focus on your marketing plan
Have realistic expectations◦Social media does not replace all
marketing and networking
Questions? Michele Rempel630-888-8571@MicheleRempel on Twitter@MediavineMktg on TwitterMichele Rempel on Facebook, LinkedIn [email protected]
www.mediavinemarketing.com
