July 2016

International Bridge, Tunnel and Turnpike Association

IBTTA SUMMIT

1. INNOVATION MADE IN AREAS

2. FOOD INNOVATION

3. SERVICE INNOVATION

4. DIGITAL INNOVATION

5. ADDITIONAL INNOVATIONS

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IBTTA CONFERENCE

• We wish to become the travel caterer of choice, driven

by quality and innovative customer experience.

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INNOVATION MADE IN AREAS

PRODUCT INNOVATION

Better ingredients

SERVICE INNOVATION

NPS focus

DIGITAL INNOVATION

Marketing intelligence

SOCIALLY RESPONSIBLE

INNOVATION

Commitment & education

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PRODUCT INNOVATION

INNOVATION MADE IN AREAS

IBTTA Conference

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PRODUCT INNOVATION

FUTURE OF TRAVEL PLAZAS: FROM CONVENIENCE TO FOODVENIENCE

6 CORE TRENDS

DEMOGRAPHIC SHIFT

The average age in nearly all developedcountries rises while developing countries showa baby boom phase.

This means more older people e.g. in the USbut a growing younger population elsewhere

DIGITAL LIFE &

COMMUNICATION

The digitalization of our livesglobally accelerates. Fromeverywhere.

People communicate alwaysand everywhere and thereforehave less or just differentreasons to meet in person.

ENERGY RESOURCES

Energy efficiency and the usage of eco friendlyand renewable resources are top of mind withmany consumers and companies.

This leads to a dramatic change in howtransportation is being seen as well as howmethods of transportation will change

INCREASING HEALTH CONSCIOUSNESS

People all over the globe but even stronger indeveloped countries become more healthconscious. The demand for functional food,healthy but tasteful food grows.

But at the same time, travel is being seen as an“exception time”, meaning you can treat yourselfwith the “unhealthy” choices.

CHANGE OF WORK HABITS

Following the development of agrowing digitalization and agrowing consciousness of beingenvironmentally friendly,working habits will change.

People travel less often forbusiness meetings or less far toget to work.

GLOBALIZATION

As one effect of the digital development and thegrowing middle class in developing countries,the world becomes smaller every day.

People have much more knowledge on localthings in other countries than ever before andthe growing spending power leads to anincreased tourism.

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PRODUCT INNOVATION

FUTURE OF TRAVEL PLAZAS: FROM CONVENIENCE TO FOODVENIENCE

The C-Store segment is a repeat winner in ESPU two years in a row,showcasing consumers’ continued need for convenient foods andC-Store players’ continued push in foodservice. Largest ESPU in theC-Store segment is Wawa

According to NPD research, “food-forward” C-Stores represent now17% of all visits in the C-Store category (up from 12% in 2009)

Most representative brands: Cumberland Farms, Maverik, QuikTrip,Sheetz, Wawa.

SERVICE INNOVATION

INNOVATION MADE IN AREAS

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SERVICE INNOVATION

Guest service philosophyThrough a culture of training, evaluation, support and

recognition, we:

• Greet every guest with a smile• Understand by asking the right questions and actively listening in order to engage• Explain using the knowledge about the brands • Suggest items connected to the guest's needs• Thank and create a desire for each guest to want to return

G U E S TGREET UNDERSTAND EXPLAIN SUGGEST THANK

How we measure guest satisfaction• Every guest has the opportunity to respond• We measure the guest’s desire to return through N.P.S.

N.P.S.

76%

DIGITAL INNOVATION

INNOVATION MADE IN AREAS

IBTTA Conference

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• Partnership with to implement a digital

initiative in one of our most iconic sites in the United States that

will not require an app, and will work through our wifi, with the

ability to send whatsapps, e-mails, text messages, etc.

• The goal of the initiative is to identify opportunities of sale

through the user’s mobile devices by:• Building a visitors database that we can reward with discounts, promotions and

privileges (VIP treatment)

• Sending highly targeted and relevant content to our customers depending on

their profile (commuters, weekenders, tourists, etc.)

• Increasing the frequency of visits and improving the contact with our customers

• Defining and tracking our commercial goals

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DIGITAL INNOVATION

• Test pilot in West Palm Beach Service Plaza (FLTP):

• FOCUS 1: Overall Service plaza

• FOCUS 2: Convenience Store focus (24% of sales, own brand)

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DIGITAL INNOVATION

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patio bathrooms

dining area& kids area

storage

IN/OUT

IN/OUT

• Main goals:

• Customer Analytics and Marketing Intelligence platform:

• WeObserve Know your customer’s behavior at the point of sale

• WeOptimize The power of impacting the guest at the right time

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DIGITAL INNOVATION

Attract and retain clients

Reward loyalty

Gain reliable traffic data

and consumer

insights

Increase frequency of

visits

Increase Average Check

SOCIALLY RESPONSIBLE INNOVATION

INNOVATION MADE IN AREAS

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• Areas has launched the public art movement along the Florida Turnpike. Public artenhances our environment and heightens our awareness. It is also an opportunity toexpress core values. Areas is committed to environmentally friendly design andpractices. From construction to operations, we strive to be considerate of our impact onthe earth. We achieved LEED certification in our travel plazas, and factor sustainability inthe design of all our concepts. So it was a natural fit to commission Florida artist XavierCortada, renowned for incorporating environmental themes in his work, to create anexhibit in several plazas transforming them into cultural destinations.

About the ArtistXavier Cortada has worked with groups globally to produce numerous collaborative art projects across six continents,including environmental installations at the North Pole and South Pole, peace murals in Cyprus and Northern Ireland, childwelfare murals in Bolivia and Panama, AIDS murals in Switzerland and South Africa and participatory eco-art projects inTaiwan, Holland, and the United States.

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EDUCATION ON LOCAL ECOSYSTEM

Xavier Cortada

• West Palm Beach / The Puzzled Landscape: (re)Growing Florida Wildflowers

• Fort Drum / Florida is… Endangered animals

• Turkey Lake / Florida is… Sunshine

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EDUCATION ON LOCAL ECOSYSTEM

• Areas USA believes in environmentally friendly design and practices. From

construction to operations, Areas USA strives to be considerate of our impact on the

earth. We have achieved LEED certification in several travel plazas, and factor

sustainability in the design of all our concepts. We maximize the use of natural

materials which, in addition to being environmentally friendly, are also more durable

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SUSTAINABILITY: LEED CERTIFICATION

Areas USA's sustainable approach to construction for highway and turnpike travel plazas has earned LEED certification for all plazas except those currently under construction and those anticipating their final certification.

Florida Turnpike

Turkey Lake - Restaurant: Gold/ C-Store: SilverCanoe Creek - Restaurant: Gold/ C-store: GoldFort Drum - Restaurant: Gold/ C-Store: SilverWest Palm Beach - Restaurant: Gold/ C-Store: SilverPompano - Restaurant: Gold/ C-store: Gold/ FTS Office Addition: SilverOkahumpka - Gold

Maryland I-95

Maryland House - SilverChesapeake House - Silver

Under Construction

Fort Pierce

• Part of our commitment is to support our communities through our philanthropic efforts. We are able to support a variety of organizations thanks to

the passion and dedication of our associates and the generosity of our guests. We tailor our efforts to the needs of the community wherever we

operate. There are also opportunities to leverage our company-wide efforts to help raise awareness and donations.

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SOCIAL COMMITMENT

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THANK YOU#SAVORYOURWAY