Elephantik Creative 2011

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We’re Elephantik LLC, a design studio that builds ‘big ideas’. We’re a team of two that enjoys the creative process and seeing our work come to life. Our focus is on building unique relationships with our clients; providing them with both strategic marketing and brand-focused creative. We work with local, national, and international clients. We’re looking to build new bridges and create unique, imaginative work.

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http://elephantik.com/creative-services/branding/


We begin each branding assignment with research.Our goals are to discover the target market, strengths and unique attributes of a brand, then we dig deeper discovering a voice and a vision of where your brand can go.






In the second stage we plan for the future of the brand by writing a creative brief; a document that will guide our creative process by establishing in writing:

» The target market

» Key attributes of the brand

» The message, tone of voice & vision

» Products/services

» Competitors

» The unique competitive advantages

» The stake holders and their priority

» All desired objectives






In the third stage we create the brand’s identity. This step involves designing the identity while keeping in mind the brand’s potential future needs including package design. Using the brief and research as a guide we create a unified style and voice in the creative.






In the fourth stage we build creative assets for the brand to help launch a new brand/product. This involves creating the identity and integrating itto a variety of design elements such as:

» Websites+Blogs

» Press Kits

» Annual Reports

» Email Campaigns

» Presentation Design

» Collateral

» Direct Mail

» Social Media Wallpapers

» Packaging Design

» Exterior Signage

» Interior Signage

» Tradeshow Graphics






In the fifth stage we prepare you for brand management. Elephantik will supply you with a brand style guideline, that gives you tips on how to & how not to use your newly created brand identity and brand messaging systems. This will enable you to have the tools you need to protect the look and feel of your brand.






CASE STUDIESBranding & Interactive






EATONVILLERestaurant Washington, D.C.

Challenge:

To create a new identity and signage system for “Eatonville,” a restaurant that represents part of the African American civil rights movement.

Solution:We researched the history of the famous African-American author Zora Neale Hurston, who put Eatonville, FL on the map. We created an identity that captured her unique style.

Execution:

Created an identity, style guide and signage system for their D.C. storefront.






Client: Eatonville Restaurant DC | Agency: Jess3 | Creative Services Offered: Branding and Signage Design






51 LINCOLNRestaurant Newton, MA

Challenge:

To create a new identity and signage system for “51 Lincoln,” a high-end restaurant reflecting the art of the owner and chef, Jeff Fournier.

Solution:After visiting the artist/chef, I was inspired by his paintings and style. The classic-looking identity reflected his style and high quality cusine while including an inverted “1” between the “5” & “L”.

Execution:

Created an identity, signage system, color palette, and collateral.






Client: 51 Lincoln | Agency: Argus Communications | Creative Services Offered: Branding, Identity Design, Store front menu design, Collateral.





Client: Bella~Drew’s | Agency: Elephantik LLC | Creative Services Offered: Branding Full Study


BELLA-DREW’SBelladrews.com

Challenge:To Create a new brand for an Authentic South-west Restaurant.

Solution:After naming the restau-rant after the daughter’s of Chef we designed a brand identity to repre-sent their south west Restaurant.

Execution: Created a Brand identity, Signage system, business cards, letterhead, and interactive presence.





Client: Bella~Drew’s | Agency: Elephantik LLC | Creative Services Offered: Branding Full Study







ASHCROFT GROUPLaw Firms from Washington, D.C.

Challenge:

To create a parent brandand consistent secondary branded groups.

Solution:We solved this unique branding problem by creating an original type family that could be used for secondary brands.

Execution:

We created an identity, brand style guide, collateral set.






Client: The Ashcroft Group | Agency: Elephantik LLC | Creative Services Offered: Branding, Print Collateral & Style Guide

John Degartti

Senior Vice President of Marketing

The Ashcroft Group, LLC

1399 New York Avenue, N.W.

Suite 950 Washington, DC 20005

[email protected]

P. 202.942.0202 F. 202.942.0216

ashcroftgroupllc.com

John Degartti





[email protected]

P. 202.942.0202 F. 202.942.0216


John Degartti





[email protected]

P. 202.942.0202 F. 202.942.0216







JUST BREATHE Newport, RI. Yoga Studio

Challenge:

To create a brand that speaks to local women and seasonal tourists (21+).

Solution:We solved this visual probelm by creating an identity that communicates serenity, calmness, personal development and a place to retreat.

Execution:

We created an identity, interactive presence, marketing materials, and collateral.






Client: Just Breathe | Agency: Elephantik LLC | Creative Services Offered: Interactive Design, Branding, Print Collateral & Signage Design






Client: Just Breathe | Agency: Elephantik LLC | Creative Services Offered: Interactive Design, Branding, Print Collateral & Signage Design

508.561.7416

[email protected]

219 Goddard row Newport RI, 02840

219 Goddard row Newport RI, 02840

[email protected]

Kristin Mackie

508.561.7416

f o u n d e r / i n s t r u c t o r

B u s i n e s s C a rd P re s e n t a t i o n

Class schedule is available online at:

[email protected]

Call to register for a class or email us for more information!

justbreathenewport.com

Beginner - Introduction to yoga fundamentals. Reviews proper breathing techniques and focuses on primary poses to stretch and strengthen the legs, back, and shoulders. Emphasizes basic alignment and proper form.

Vinyasa - A class where we continuously flow from posture to posture, synchronizing breathing and movement.

Power - Open to all levels. An athletic style of yoga that challenges strength, endurance, and flexibility. Boosts endorphins and provides afull body workout.

Hot - A series of yoga poses practiced in a room approximately 105 degrees with 40% humidity. The heat promotes flexibility allowing for deeper poses that build strength, muscle tone, and improves balance. In addition to the physical benefits, the heat cleanses the system of toxins and will leave both your body and mind revitalized and energized.

Private sessions available on or off-site.

Yoga classes

508.561.7416justbreathenewport.com

[email protected] Goddard Row

Brick Market Place Newport, RI 02840






Client: Just Breathe | Agency: Elephantik LLC | Creative Services Offered: Interactive Design, Branding, Collateral & Signage






HEINEKEN USAPoint of Sale Advertising & Concert Tour Design

Challenge:

To create a point of sale for an upcoming hip hop and r&b sponsored tour.

Solution:We started with an illustration that highlighed the bottle. The illustration was first used in the point of sale, and later used as an art-direction for the entire tour and promotion.

Execution:

Created an illustration set that represented the musicians as well as thebrand.






Client: Heineken USA | Agency: Amp Agency | Creative Services Offered: Illustration, advertising design art direction

In-Store Point Of Sale PosterAdvertisement / Poster






Client: Heineken USA | Agency: Amp Agency | Creative Services Offered: Illustration, advertising design art direction

Email Campaign






PUMA shop.puma.com

Challenge:

To create an interactive campaign featuring new product lines for Fall and Winter 2009 .

Solution:Art directed interactive campaign panels that were first used in Europe, then we created more panels for the US online-storefront. Designed an original dot matrix typeface and button for “check it out.”

Execution:

Created campaign panels for the Motors-port, Golf, Running, Fitness & Yoga, Top Pick, Women’s, and Special Sales divisions.






Client: Puma | Agency: Elephantik LLC | Creative Services Offered: Art Direction, Typeface Design






REEBOKBanner Ad Campaigns

Challenge:

To create mini-sites and panels for Reebok’s site.To create an email newsletter.

Solution:Worked within the brand guidelines to deliver a variety of creative applications.

Execution:

Executed a series of Mini-site campaign panels for the Avon event. Created an email blast & several panels showcasing new products.






Client: Reebok | Agency: Elephantik LLC | Creative Services Offered: Email Campaign, Panel Design






LIFESEVEN Photographer

Challenge:

A photographer from Canada was looking to promote her business to fashion models and actresses.

Solution:Created an identity and brand for her photography business. We were inspired by her work and we created a classic-look-ing mark; that would speak to her audience.

Execution:

Create an identity.






CEVICHECeviche Seafood Brand

Challenge:

To represent South American seafood cuisine.

Solution:Artistic expression of fresh summer, South American sea fare.

Execution:

Created an identity and style guide.






Client: Eddie Crespo | Agency: Elephantik LLC | Creative Services Offered: Identity Design for a potential seafood brand.






BRADSHAW VINYARDSWine Packaging & Identity

Challenge:

To design an identity for a family-owned vineyard.

Solution:Created a unique packaging and identity design for the vineyard.

Execution:







Client: Bradshaw Vinyards | Agency: Jess3 | Creative Services Offered: Branding, Packaging Design

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Bodoni + Sloop + Trade Gothic






C-SPANC-SPAN Video Library

Challenge:

To reflect the C-Span Branding and the function of the Video Library.

Solution:Using the rewind symbol we created an identity that integrated the prior brand to refresh the look.

Execution:







Client: C-Span | Agency: Jess3 | Creative Services Offered: Identity Design A Brand Focused Design Studio 2009 CREATIVE

VIDEO LIBR ARY

We designed the identity for the future Cspan Video Library.

The interactive was handled by another agency.

This project has not released yet please keep this confidential!

*Created the identity design, the website is shown to showcase usage.





Client: Just Breathe | Agency: Elephantik LLC | Creative Services Offered:


THOMPSON REUTERSthompsonreuters-grf.com

Challenge:

To create an interactive site for TR managers to give roles to employees, and to guide their employee’s career paths.

Solution:Created a large-scale web-site with information driven .pdf guides. We created the architecture, and the UX which had an overwhelmingly positive response.

Execution:

Created a 20-page interactive application, using the TR brand guidelines. Focused on design and functionality for the user interface. Designed Navigatable PDFs and worked alongside the testing development team.






Client: Thomson Reuters | Agency: Elephantik LLC | Creative Services Offered: Interactive Design & Site Architecture, PDF design etc.





Client: The Wedding Fair | Agency: Elephantik LLC | Creative Services Offered: Interactive Design & Brand Identity Design


THE WEDDING FAIRTheweddingfair.ca

Challenge:

To redesign and expand functionality of an existing site. Additionally to redesign the logo for this site.

Solution:We created the look & feel of the site, & architected an exhibitor opportunity feature. We also created the new identity for The Wedding Fair.

Execution:

Created a 12 page document for the front & back end developers. Delivered a new logo for web & print usage.





Client: The Wedding Fair | Agency: Elephantik LLC | Creative Services Offered: Interactive Design & Brand Identity Design






Client: Bare Nutrition | Agencies: Elephantik LLC, Miller | Creative Services Offered: Interactive Design


BARE NUTRITIONbarenutrition.com

Challenge:

Redesign & create a new look & feel for the interac-tive face of a health food beverage company.

Solution:We are designing and de-veloping a full scale CMS & E-commerce site for Barenutrition.com while working in a partner-ship with Miller Creative on all of the content and brand sensitive elements.

Execution:

To design & develop an original CMS ( Word-press ) site that includes an e-commerce component.





Client: Bare Nutrition | Agencies: Elephantik LLC, Miller | Creative Services Offered: Interactive Design






Client: LOC8 Restaurant Finder | Agency: Elephantik LLC | Creative Services Offered: Branding Full Study


LOC8 CORPORATE IDENTITY

B R A N D G U I D E L I N E S | A U G U S T 1 1 , 2 0 1 0

LOC8 BW LOCK-UPS

LOC8 BW LOCK-UP Provided here your logo is laid out in a rectangle lock-up.

This works well for printed flyers and news paper BW only advertisements.

LOC8 LOGO

LOC8 RESTAURANT PROPERTIES LOGO + TAGLINE Your corporate identity ( logo ) serves as the first point of recognition to new clients and

current clients. We focused on the action of locating restaurant properties by discovering

that the word loc-ate could be split visually into LOC+8.

LOC8 COLOR PALETTES

PANTONE CMYK RGB

BW RGB BW CMYK

GREEN | PMS 376

GRAY | PMS 447

GREEN | C: 41 M: 00 Y: 100 K: 00

GRAY | C: 00 M: 00 Y: 00 K: 80

GREEN | R: 165 G: 205 B: 57

GRAY | R: 65 G: 64 B: 66

LIGHT GRAY | R: 147 G: 159 B: 152

GRAY | R: 65 G: 64 B: 66

LIGHT GRAY | C: 00 M: 00 Y: 00 K: 50

GRAY | C: 00 M: 00 Y: 00 K: 90

LOC8 COLOR LOCK-UPS

LOC8 COLOR BANNER LOCK-UPS Provided here your logo is laid out in a horizontal banner lock-up. It prominentmlty positions

the descriptor of your business. Which we also chose to place in both white & green to show

the conceptual combination of restaurant and the action of locating those properties. This

works well for advertising & marketing materials.

LOC8 TYPOGRAPHY

Example Title of Content Example Subheadline

Nulla placerat faucibus massa, id porta urna dictum nec. Aenean metus sem, dignis-

sim vitae lacinia quis, adipiscing sit amet dolor. Proin a ipsum neque, sed convallis dui.

Donec elit mi, adipiscing at accumsan in, pretium vitae felis. Nam at mi libero, adipi-

scing cursus leo. Donec a turpis mi. Nulla placerat faucibus massa, id porta urna dictum

nec. Aenean metus sem, dignissim vitae lacinia quis, adipiscing sit amet dolor. Proin a

ipsum neque, sed convallis dui. Donec elit mi, adipiscing at accumsan in, pretium vitae

felis. Nam at mi libero, adipiscing cursus leo. Donec a turpis mi.

TITLE 17/21pt Helvetica Neue LT StdSUB-TITLE 12/21 pt OPTIMA LT STD DEMI

BODY 10/18 pt OPTIMA LT STD ROMAN







LOC8 Restaurant Properties1310-A Gladstone Road N.W.Calgary, Alberta T2N 3G3t. 403.807.1035 | www.loc8restaurants.com

LOC8 YOUR NEXT PROPERTY WITH US!We’re listing a ton of great restaurant

properties, bars, clubs and more.

VISIT OUR SITE AT: LOC8RESTAURANTS.COM

A Division Of 4th Street Holdings Limited.

Each Office Is Independently Owned And Operated.

LOC8 Restaurant Properties1310-A Gladstone Road N.W. Calgary, Alberta T2N 3G3 t. 403.807.1035 | www.loc8restaurants.com | [email protected]

A Division Of 4th Street Holdings Limited. Each Office Is Independently Owned And Operated.

LOC8 Restaurant Properties

1310-A Gladstone Road N.W.Calgary, Alberta T2N 3G3t. [email protected]

www.loc8restaurants.com

Miguel Forezli





Client: ApartmentConnect.net | Agency: Elephantik LLC | Creative Services Offered: Branding Full Study


APARTMENT CONNECTApartmentConnect.net

Challenge:To Create a new brand for a NYC Realestate group looking to reach out to renters looking for apartments.

Solution:We’re in the process of creating a interactive presence to reach renters give them tips and ulti-mately point them in the direction of great agents.

Execution: Branding, Interactive presence, Collateral and much more.





Client: ApartmentConnect.net | Agency: Elephantik LLC | Creative Services Offered: Branding Full Study


Primary - Color CMYK

APARTMENT CONNECT | FINAL LOGO

Color Palette





Elephantik Creative 2011

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