Elements of Social Media for ASAE
26
Elements of Social Media April 25, 2014
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Transcript of Elements of Social Media for ASAE
Elements of Social Media
April 25, 2014
PROCESS
PROCESS
What’s your goal?
Who’s your audience
What’s your message
Where’s your
audience?
AUDIENCE
Where’s your
audience?
Comments
Vine
Usage
VOICE
VOICE
Find the conversation
Listen
Plan
Calendar
Respond
Fresh
GOALS
What’s Your Goals
Drive a larger
audience to your
website
Engage your
audience
Drive traffic to website
Increase donations
MOBILE
SIMPLE
Sweat the details
Spelling
Grammar
Links
Right account
Pause 20 seconds
before you hit send
MEASURE
KEEP SCORE
Audience
Engagement
Results
Donations
Memberships
Website traffic
Monthly reports
Comparisons
ITERATE
ITERATE
Look at your numbers
Believe your numbers
Make changes based
on your numbers
Fail fast
@lanniebyrd
thesocialinnovation.com
501.554.1433
slides available at
thesocialinnovation.com/asae/
