Elements of great event photography
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ELEMENTS OF GREAT EVENT PHOTOGRAPY Having great shots from your event have a great shelf life, they can be used to promote future events, used in marketing materials, and can be used to extend your reach in social media. Here are some pointers to help you get the results you are looking for or alternately be used as a baseline for selecting an excellent event photographer. Circulate swiftly and document with confidence– typically participants won’t look at you strangely because event photography is expected. Don’t be shy about getting in there but do so quickly. Don’t overshoot – No one likes a camera or phone in their faces every minute. Be selective in when you bring your camera out. Don’t undershoot – Taking 3 photos of a 6-hour event isn’t going to do much for you. Definitely take enough to have some to choose from. Minimum 10 -20 photos an hour and definitely more if there is time. When it comes to group shots, absolutely take at least 4. Taking multiple photos is a quick process and it will eliminate the “what a bummer” feeling of being thrilled at a fantastic group shot but then discovering one group member is blinking or looking a
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Transcript of Elements of great event photography
ELEMENTS OF GREAT EVENT PHOTOGRAPY
Havinggreatshotsfromyoureventhaveagreatshelflife,theycanbeusedtopromotefutureevents,usedinmarketingmaterials,andcanbeusedtoextendyourreachinsocialmedia.Herearesomepointerstohelpyougettheresultsyouarelookingfororalternatelybeusedasabaselineforselectinganexcellenteventphotographer.
Circulateswiftlyanddocumentwithconfidence–typicallyparticipantswon’tlookatyoustrangelybecauseeventphotographyisexpected.Don’tbeshyaboutgettingintherebutdosoquickly.Don’tovershoot–Noonelikesacameraorphoneintheirfaceseveryminute.Beselectiveinwhenyoubringyourcameraout.Don’tundershoot–Taking3photosofa6-houreventisn’tgoingtodomuchforyou.Definitelytakeenoughtohavesometochoosefrom.Minimum10-20photosanhouranddefinitelymoreifthereistime.Whenitcomestogroupshots,absolutelytakeatleast4.Takingmultiplephotosisaquickprocessanditwilleliminatethe“whatabummer”feelingofbeingthrilledatafantasticgroupshotbutthendiscoveringonegroupmemberisblinkingorlookinga
Takecandidphotos–Capturingparticipantsandbrandambassadorsinteractingwithoutdisruptingthescenemakesforamore“real”lookattheevent.Youwanttofocusonshowingasmuchoftheactionaspossible.Takeposedphotos–Lotsofpeopleenjoyhavingtheirphototakenandarewillingtooblige.Showyoursubject/shavingfun.Takeindividualandgroupshots.FriendgroupstendtohamitupandthismakesforGREATeventpictures.Askyoursubjectstosmile!Useprops–Theeventsiteisloadedwiththem!Premiums,gamingtools,photostationsandanyotheractivitiesonthefootprintadduptogettingtheconsumerinthemixwithwhateveritistheclientispromoting.Encourageparticipantstousetheseelementswhenposingforthephoto.Signageandeventsiteelements–Througheventphotographyyouwanttomakesuretoidentifythespecificeventitself.Thismeansbeingsuretoincludeeventelementslikeproductandsignageinasmanyofthephotosasyoucan.Thedetails–photographtheoveralleventsitebutalsobesuretocomeincloseandcapturesomeofthefinedetails,suchasfood,decoration,behindthescenesimages.
Getcreative–photographfromvaryingangles,fromuphigh,loworanythingotherthanthestandardeye-levelviewpointmakesforamoredynamicimage.
Staffasmodels:Useoutgoingbrandambassadorstogetthepartygoing.Grabbingthemostactiveandfunstaffmemberstogetparticipantsengagedanddocumentingitmakesforexcellenteventvisualimagery.
UseONLYthebest–clientswanttoseeeventphotographyoverquantitysobesuretosendahandfulofGREATimageryversusatonofso-soresults.WhatyouleaveoutisasequallyifnotmoresoimportantthanwhatyouleaveinPeoplemaketheevent–Ifyouareonsitebutonlyhaveafewminutestosparephotographing,focusonthepeopleandtheireventexperience.Nomatterthebrandorpromotion,thewholepointofanexperientialeventistheEXPERIENCEapersonishavingwithabrand.Rememberingthisonthechaosofeventdaywillmakeitsimpletopinpointthemostvaluablephotostobetaken.Beingawareofdocumentingeventsforyourclientisakeycomponentinsecuringfutureworkwiththeclientsyouwanttopartnerwithortouseasmarketing
materialforafuturefundraisingevent.Throughfollowingtheabovetipswillhelpyoureventphotoswillstandout!EventPhotographyisaspecialtythatbringstogetherelementsofmanydifferentstylesofphotographyandcanbedevelopedwithtimeandexperience.Thehardestpartofshootingeventsisgettingtoknowhowtogetshotsinsuboptimalconditions,inparticularlighting,howtomoveunobtrusivelythroughthevenueandnotdistractingfromtheeventitself.Youhavetheoptiontohavesomeoneyoufeelconfidentwithfromyourorganizationshoottheeventoryoucanopttogetthehelpyouneedfromaprofessionaleventphotographerwhowillensureyougettheshotsyouwantwiththequalityyouneedandshouldexpect.Ifyouarethinkingaboutyournexteventandgettingsomeoneinyouorganizationtoshootitbutdon’thaveconfidencethatyouaregoingtogetthequalityyouwantyoucanalwaysgivemeacall,Iwillbehappytohelpyou.ThewayIworkisfirsttohaveameetingwithyoutogetanappreciationofwhatyouarelookingfor,togetinformationonthevenueinordertoputtogetheracomprehensiveproposaladdressingyourequirements.OnthedayoftheshootIliketoarriveearlytogetsomeshotsoftheset-upoftheevent,Iworktheeventfromeveryangle,gettingcandidandposedshotsoftheguests,thedecor,foodsignsprizesandentertainment.IftherearespeakersIspendthetimetogetmultipleimagesofthemspeakingand/ormakingawards.Itakealltheimagesbacktomyeditingstudioanddoafirstcullandminoreditsoftheshotskeepingonlythebest.Mygoalistoprovideyoutheimagesasquicklyaspossibleaftertheevent.Allsoyoucanresteasyknowingthatyoureventwillbeproperlycoveredandyougetsomerealqualityimagesthatyoucanuseformultiplepurposesinthefuture.
Forsomesamplesofmyworkpleasegotomywebsiteat:www.marcnealphotographer.comonthesiteyouwillseeasectionspecificallyfocusedoneventphotographywithplentyofsamplesofframingandimagestakenunderawidevarietyoflightconditions.
