Elements of Effective Marketing
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Transcript of Elements of Effective Marketing
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
How To Grow Your BusinessHow To Grow Your BusinessBy Thousands of Dollars, By Thousands of Dollars, without Having To spend without Having To spend
Extra Money On AdvertisingExtra Money On Advertising
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
11)) Past Clients, Customers, Past Clients, Customers, Patients ( DATABASE)Patients ( DATABASE)
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
2)2) Owner ExpertiseOwner Expertise
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
3)3) Under Promoted USPUnder Promoted USP
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
4)4) Closing RateClosing Rate
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
5)5) Relationships with other Relationships with other BusinessesBusinesses
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
6)6) LocationLocation
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
7)7) ReputationReputation
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
8)8) Sales and Marketing Sales and Marketing ProcessProcess
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
9)9) AdvertisingAdvertising
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
10)10) Prospect List Prospect List
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
11)11) Up Selling Up Selling OpportunitiesOpportunities
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
12)12) Community Community RelationsRelations
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
Only 3 Ways To Grow Your Only 3 Ways To Grow Your BusinessBusiness
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
1)1) Attract New ClientsAttract New Clients
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
2)2) Increase Your Increase Your Conversion Rate of Conversion Rate of Prospects to ClientsProspects to Clients
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
3)3) Increase the Value of Increase the Value of Each Transaction and Each Transaction and
Number of Transactions Number of Transactions (size and frequency of (size and frequency of
transaction ) transaction )
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
8 Pillars of Successful 8 Pillars of Successful MarketingMarketing
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
CORE 5 MARKETING CORE 5 MARKETING STRATEGIESSTRATEGIES
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
1)1) Develop Your USPDevelop Your USP
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
2)2) Integrate your USP into Integrate your USP into all Marketing Activitiesall Marketing Activities
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
3)3) Marketing to Current Marketing to Current and Past Clients, and Past Clients,
Customers, PatientsCustomers, Patients
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
4)4) Marketing AlliancesMarketing Alliances
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
5)5) Internet Marketing Internet Marketing
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
BIG 3 MARKETING BIG 3 MARKETING STRATEGIESSTRATEGIES
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
6)6) AdvertisingAdvertising
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
7)7) Direct MarketingDirect Marketing
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Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
8)8) Community Relations/PRCommunity Relations/PR