Elements of Document Design (with special attention to memo format)
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Transcript of Elements of Document Design (with special attention to memo format)
![Page 1: Elements of Document Design (with special attention to memo format)](https://reader034.fdocuments.us/reader034/viewer/2022051513/547a7e17b4af9fc5278b457b/html5/thumbnails/1.jpg)
ELEMENTS OF DOCUMENT DESIGN (with special attention to memo format)
Principle 1: Understand the visual conventions of a genre.Principle 2: Understand how to create visual hierarchy.Example: memo formats.
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PRINCIPLE 1: Understand the visual conventions of a genre.
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Much of document design is based in visual conventions. These do rhetorical work: the user/reader should be able to discern at a glance what the document is (and hence, what it’s for).
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Resume that violates visual conventions.
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PRINCIPLE 2: Understand how to create visual hierarchy with white space, alignment, headings, and typography.
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Poor visual hierarchy.
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Poor use of white space (memo).
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Poor use of alignment.
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EXAMPLE: MEMO FORMATS
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USE MEMOS…
• For information too detailed or complicated for simple email.
• For confidential/sensitive information.
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conventional memo headings
block paragraph format
clear indicator of type of document
Conventional visual format of memos.
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Memo Introductions
*State purpose FIRST:
• The purpose of this memo is…• This memo [does X]…(provides requested information,
provides recommendations, outlines a problem, etc.)• In response to your request, this memo [does X].
*Next paragraph summarizes conclusions/most important information.
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The problem with memo templates…