Sources:  www.s loanreview.mit .edu | www.forbes.com

Are you looking to experiment

with Digital Transformation

and drive a digital change for

your business?

Digital Transformation requires

strong leadership & vision to

drive change. Many companies

across the globe have benefited

from DX.

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NINEIMPORTANTELEMENTS

OF

DIGITAL TRANSFORMATION

Leveraging Technologies To Redefine Business

TRANSFORMING CUSTOMER EXPERIENCECustomer UnderstandingBusinesses are gaining in-depth understanding of market segments, specific geographies, customer behavior and expectations through social media, analytics and online communities.

Top-Line GrowthEnterprises are integrating various technologies to improve in-person sales interactions, innovate selling methodologies, personalize customer service, and transform customer experience.

Customer Touch PointsBusinesses are taking advantage of emerging technologies like augmented reality, geo-location, and social media integration to enhance customer touch points and deliver integrated experiences. 

TRANSFORMING OPERATIONAL PROCESSESProcess Digitization Companies are driving digital change by automating their internal operations and enabling its people to refocus on more strategic activities.

Worker Enablement The workstations are going virtual, facilitating effective collaboration and networking among sales and frontline employees. Workers are adopting collaboration tools to share knowledge, identify experts and solve problems in real-time.

Performance Management DX is helping businesses transform the strategic decision- making process. Through transnational systems, they can gain deeper insights into products, customers, and regions to make informed decisions that are based on real data.

TRANSFORMING BUSINESS MODELSDigitally Modified Businesses Businesses are combining digital offerings with traditional products to transform a new growth business. They are using digital tools to make the content shareable across the organization.

New Digital Businesses Many businesses have started selling digital products to complement traditional products. For eg., a GPS device to track customer's workout. Through DX, an enterprise can transform business models and reshape their boundaries. 

Digital Globalization MNCs are combining digital tools with integrated information to enable co-ordination between global employees while being locally responsive. Digital globalization also promotes efficiency, reduced risk, and global flexibility.