Article index services provided by university college library Mangalore

Followings journals content lists are selected for easy reference 1. University news 2. Electronics for you 3. Journal of astrophysics & astronomy 4. Indian Journal of Marketing

1. UNIVERSITY NEWS

SL no Contents Page no Vol. no. Month / year

1 Co- Relation b/w education & globalization

1 48.01 Jan (04-10) 2010

2 Examiners Wisdom in evaluation & re evaluation : A Synoptic surveillance of judgement procedure

4 48.01 Jan (04-10)2010

3 The strange case of digital divide 6 48.01 Jan (04-10)2010

4 Total quality management in higher education

12 48.01 Jan (04-10)2010

5 Higher education in India : A Physicist’s view -convocation address

15 48.01 Jan (04-10) 2010

6 Campus news 21 48.01 Jan (04-10) 2010

7 Book review 27 48.01 Jan (04-10)2010

8 Theses of the month (social science)

29 48.01 Jan (04-10) 2010

9 Advertisements 34 48.01 Jan (04-10) 2010

10 RATER Model for quality management in higher education

1 48.02 Jan(11-17) 2010

11 Accreditation, assessment & recognition in the system of higher education

7 48.02 Jan (11-17) 2010

12 The impact of university- industry linkages on English language teaching

11 48.02 Jan (11-17) 2010

13 Audit the learning resources 15 48.02 Jan(11-17) 2010

14 Technology is the foundation for the sustained development of the nation -convocation address

24 48.02 Jan (11-17) 2010

15 Campus news 29 48.02 Jan (11-17) 2010

16 Theses of the month ( humanities) 39 48.02 Jan(11-17) 2010

17 Blended learning: A new horizon 1 48.03 Jan (18-24) 2010

18 e- learning in higher education :Indian perspective

5 48.03 Jan (18-24) 2010

19 Professional ethics in librarianship 16 48.03 Jan (18-24)

2010

20 Involvement of teachers in research & academic contribution: why, what & how?

18 48.03 Jan (18-24) 2010

21 Campus news 22 48.03 Jan (18-24) 2010

22 Communication 27 48.03 Jan (18-24) 2010

23 Theses of the month (science & technology)

30 48.03 Jan (18-24) 2010

24 Advertisement 34 48.03 Jan 25 Country’s new law on accreditation 1 48.04 Jan(25-31)

201026 Curriculum-cum-quality assurance: A

major ingredient for assessment and accreditation in higher education

4 48.04 Jan (25-31) 2010

27 Prospects and global challenges of higher education in India

10 48.04 Jan (25-31) 2010

28 Efficiency, effectiveness and sustainability in agricultural production - convocation address

17 48.04 Jan (25-31) 2010

29 Campus news 21 48.04 Jan (25-31) 2010

3o Book review 27 48.04 Jan (25-31) 2010

31 Theses of the month (science & technology)

28 48.04 Jan (25-31) 2010

32 Sports :grace, poise, peace, odyssey & charisma

7 48.05 Feb (01-07) 2010

33 Wellness through physical activities & sports

13 48.05 Feb (01-07) 2010

34 Sports and human well being 17 48.05 Feb (01-07) 2010

35 Role of sports for wholesome personality development

21 48.05 Feb (01-07) 2010

36 Sports & personality development 24 48.05 Feb (01-07) 2010

37 Health related physical fitness of adolescents

27 48.05 Feb (01-07) 2010

38 Study on personality differences among tribal sports persons of Orissa in relation to their motor fitness

31 48.05 Feb (01-07) 2010

39 Personality traits of the inter university level volleyball players

35 48.05 Feb (01-07) 2010

40 Yoga: A solution to overcome the 3rd effects of modern life style

39 48.05 Feb (01-07) 2010

41 Role of sports for personality development of youth

40 48.05 Feb (01-07) 2010

42 Performance anxiety in sports 42 48.05 Feb (01-07) 2010

43 Promoting physical education at university level for developing mental health among the students

43 48.05 Feb (01-07) 2010

44 A study of development of physical

education curriculum in the light of sports marketing perspective

47 48.05 Feb (01-07) 2010

45 Development of university sports in 21st century India : opportunities,

50 48.05 Feb (01-07) 2010

issues, challenges & measures 46 Role of sports sciences in successful

sports performance 53 48.05 Feb (01-07)

201047 Evaluation & improvement of sports

techniques through biomechanical updated analyzing technology

55 48.05 Feb (01-07) 2010

48 Importance of motivation & emotion in sports

58 48.05 Feb (01-07) 2010

49 Enhancing sports performance : psychological approach

60 48.05 Feb (01-07) 2010

50 Science: An eventual reality of modern sports

64 48.05 Feb (10-07) 2010

51 Broad basing sports & achieving excellence : A strategic action plan

70 48.05 Feb (01-07) 2010

52 Inculcating physical activity & sports culture among children & youth- role of doctors

73 48.05 Feb (01-07) 2010

53 Empowering the sports excellence at university level

77 48.05 Feb (01-07) 2010

54 Broad basing sports & achieving excellence: A strategic action plan

81 48.05 Feb (01-07) 2010

55 Financing of games & sports in higher education

85 48.05 Feb (01-07) 2010

56 Women in sports : changing concept & evolving role

89 48.05 Feb (01-07) 2010

57 Participation of women in sports & physical education : issues & challenges

93 48.05 Feb (01-07) 2010

58 Sports for disabled people with special reference to USA 99

99 48.05 Feb (01-07) 2010

59 Common wealth games : friendly games

103 48.05 Feb (01-07) 2010

60 National university games : management, organization & eligibility problems

111 48.05 Feb (01-07) 2010

61 Convocation Himachal Pradesh University , Shimla

113 48.05 Feb (01-07) 2010

62 Campus news 116 48.05 Feb (01-07) 2010

63 Theses Social science

123 48.05 Feb (01-07) 2010

64 Capitalization of India’s human resources invested abroad

1 48.06 Feb (08-14) 2010

65 Developing industry-institute partnership : an agenda for optimal utilization of resources

3 48.06 Feb (08-14) 2010

66 Indian higher education at cross roads 7 48.06 Feb (08-14) 2010

67 Marketing of higher education through off-shore campuses

10 48.06 Feb (08-14) 2010

68 Indian ethos & indianization of management : an insight

14 48.06 Feb (08-14) 2010

69 Education :the capacity building mission Convocation address

17 48.06 Feb (08-14) 2010

70 Campus news 22 48.06 Feb (08-14) 2010

71 Theses of the month (humanities)

26 48.06 Feb (08-14) 2010

72 Advertisements 30 48.06 Feb (08-14)

201073 relating educational research to the

community of practitioners 1 48.07 Feb (15-21)

201074 Management of preserving resources

in digital library in Indian scenario : challenges & perspectives

4 48.07 Feb (15-21) 2010

75 From behaviorism to constructivism : A paradigm shift in teaching – learning process

14 48.07 Feb (15-21) 2010

76 Challenges in the implementation of right to education act - 2009

19 48.07 Feb (15-21) 2010

77 The ideals of true education -convocation address

22 48.07 Feb (15-21) 2010

79 Theses of the month ( Science & technology)

30 48.07 Feb (15-21) 2010

81 Higher education in India at cross roads

1 48.09 Mar (01-07) 2010

82 Training needs analysis of newly inducted lectures in higher education institutes

6 48.09 Mar (01-07) 2010

83 Indicators on gender equality & empowerment

9 48.09 Mar (01-07) 2010

84 The true purposes of education -convocation address

24 48.09 Mar (01-07) 2010

85 Campus news 27 48.09 Mar (01-07) 201086 Theses of the month

(social sciences)33 48.09 Mar (01-07) 2010

87 An assessment of the growth & grants of higher education in India

1 48.12 Mar (22-28) 2010

88 Emerging trends of higher education in Russia

6 48.12 Mar (22-28) 2010

89 Using blogs for extending library services

16 48.12 Mar (22-28) 2010

90 Role of universities -convocation address

18 48.12 Mar (22-28) 2010

91 Campus news 20 48.12 Mar (22-28) 201092 Book review 25 48.12 Mar (22-28) 201093 Theses of the month

(sciences & technology )27 48.12 Mar (22-28) 2010

94 Performances of scientific research in the central universities in India : a case of Pondicherry university

1 48.13 Mar 29-Apr 04 2010

95 Development of central universities in India

8 48.13 Mar 29-Apr 04 2010

96 Issues on globalization & Indian higher education

13 48.13 Mar 29-Apr 04 2010

97 Towards creating a higher education community based on inclusiveness & access

19 48.13 Mar 29-Apr 04 2010

98 Agriculture for socio –economic development -convocation address

23 48.13 Mar 29-Apr 04 2010

99 Campus news 25 48.13 Mar 29-Apr 04 2010100 Communication 28 48.13 Mar 29-Apr 04 2010 101 Ensuring the survival and success of a

higher education institution : A remedial standpoint

01 48.15 Apr 12-18 2010

102 Emotional intelligence in teacher training program me

05 48.15 Apr 12-18 2010

103 Technology in higher education : Changing paradigms

09 48.15 Apr 12-18 2010

104 International mobility of ancient Buddhist education: An indo-Chinese dimension

13 48.15 Apr 12-18 2010

105 An alternate system of student evaluation in higher education

01 48.16 Apr 19-25 2010

106 Managing future libraries in the knowledge based society: issues and concerns

04 48.16 Apr 19-25 2010

107 Through the apparent nature: A random walk in solitude

07 48.16 Apr 19-25 2010

108 Task force on higher education for women’s equality : female education as a global consideration

13 48.16 Apr 19-252010

109 Quality indicators in the assessment and accreditation

19 48.16 Apr 19-25 2010

110 Science and human imagination 23 48.16 Apr 19-25 2010

111 The need for life centered education via life skills paradigm

01 48.17 Apr 26-May 022010

112 Higher education in Arunachal: A proposition

09 48.17 Apr 26-May 02 2010

113 A proposal for integrating language proficiency component in B.ED Course for teachers of English

12 48.17 Apr 26-May 02 2010

114 Best practice in agriculture for sustainable development and nutritional security

23 48.17 Apr 26-May 02 2010

115 What ails higher education in India ? 01 48.18 May 03-09 2010

116 Teacher education and development in communication technology: innovating for a knowledge society ?

05 48.18 May 03-09 2010

117 Examination system in India : Perception of stakeholders

08 48.18 May 03-09 2010

118 Financial support to students by UGC to pursue higher studies and research

12 48.18 May 03-09 2010

119 Management of quality in higher education

17 48.18 May 03-09 2010

120 The rung of a ladder is never meant to rest upon

21 48.18 May 03-09 2010

121 Effective e- governance : exploring the single window system in Kerala

1 48.29 July 19-25 2010

122 Performance appraisal : a tool for professional development in higher education

8 48.29 July 19-25 2010

123 Exemptions to right to information 12 48.29 July 19-25 2010124 Greening education for green jobs :a

passage to education for sustainable development

17 48.29 July 19-25 2010

125 The yields must go up 22 48.29 July 19-25 2010 126 In search of online learning in India 1 48.36 Sep 06-12

2010127 Expanding the scope of open distance

learning development in India 8 48.36 Sep 06-12

2010128 Privatization of higher education in

India : rationale & perspectives 13 48.36 Sep 06-12

2010129 Moulding entrepreneurial universities

for creative knowledge19 48.36 Sep 06-12

2010

130 Career options in law 24 48.36 Sep 06-12 2010

131 Maharaja Sayajirao university of Baroda, Vadodara : A profile

01 48.39 Sep 27-Oct-3 2010

132 Values & virtues in the era of globalization

06 48.39 Sep 27- Oct-3 2010

133 Moral dilemmas in the era of globalization

12 48.39 Sep 27- Oct-3 2010

134 Changing role of teachers in strengthening value based higher education

14 48.39 Sep 27-Oct-3 2010

135 Higher education values across time and culture : survival revival ?

19 48.39 Sep 27-Oct-3 2010

136 Consciousness based education to incorporate values in higher education

24 48.39 Sep 27-Oct-3 2010

137 Exploration of globo-national horizons by Indians higher education through value addition : prospects and challenges

29 48.39 Sep27-Oct-3 2010

138 Science, spirituality & god : An attempted synthese

37 48.39 Sep 27- Oct-3 2010

139 Momentous need of a holistic education system

44 48.39 Sep 27-Oct-3 2010

140 To promote excellence beyond the law schools: The need of the hour

51 48.39 Sep 27-Oct-3 2010

141 Innovation in teacher education 01 48.40 Oct 04-10 2010

142 Revising multiple intelligence in the context of higher education

05 48.40 Oct 04-10 2010

143 English curriculum at the university level : A mismatch to play the match

09 48.40 Oct 04-10 2010

144 Medlars: Health information system in library

14 48.40 Oct 04-10 2010

145 It is time to catch-up with the development

23 48.40 Oct 04-10 2010

146 Modernity and religiosity : converging of poles in Man

01 48.41 Oct 11-17 2010

147 Effective strategies for educating pre- college hispanics and native Americans

05 48.41 Oct 11-17 2010

148 Development challenges of special groups & technological determinism

09 48.41 Oct 11-17 2010

149 From pedagogy to Andragogy 20 48.41 Oct 11-17 2010

150 Assemble a respository of learning resources

24 48.41 Oct 11-17 2010

151 Ragging: A multiple malady afficting India’s higher education system : search for an effective therapy

1 48.42 Oct 18-24 2010

152 Communication &presentation skills : the treasure of a teacher

8 48.42 Oct 18-24 2010

153 Needed competencies for the teachers in the 21st century

12 48.42 Oct 18-24 2010

154 M –learning : a new paradigm in education

16 48.42 Oct 18-24 2010

155 Status of Indians higher education 20 48.42 Oct 18-25 2010

156 Women empowerment through higher education

1 48.43 Oct 18-25 2010

157 Need for a paradigm shift in social science research with gender

6 48.43 Oct 18-25 2010

perspective158 Learning to live together: the keystone

of education for the twenty-first century

11 48.43 Oct 18-25 2010

159 Legal education relating to environment &human rights : challenges & tasks

15 48.43 Oct 18-25 2010

160 Innovations needed in agriculture to make India a developed nations

21 48.43 Oct 18-25 2010

2.Electronics for you

SL.NO CONTENT PAGE NO

VOL.NO. MONTH /YEAR

1 Cd theme 14 42.1 January 2010

2 Technology focus 36 42.1 January 2010

3 Efy report 48 42.1 January 2010

4 construction 60 42.1 January 2010

5 construction 68 42.1 January 2010

6 Efy awards2009 71 42.1 January 2010

7 career 88 42.1 January 2010

8 software 118 42.1 January 2010

9 Looking inside 122 42.1 January 2010

10 innovation 125 42.1 January 2010

11 embedded 127 42.1 January 2010

12 It zone 131 42.1 January 2010

13 It zone 132 42.1 January 2010

14 Software section 137 42.1 January 2010

15 interview 190 42.1 January 2010

16 Cd -theme 12 42.2 February 2010

17 Technology focus 34 42.2 February 2010

18 Test& measurement 44 42.2 February

201019 Efy report 52 42.2 February

201020 Technology focus 59 42.2 February

201021 manufacture 64 42.2 February

201022 construction 68 42.2 February

201023 construction 71 42.2 February

201024 Industry-reader

connect feature88 42.2 February

201025 Software section 93 42.2 February

201026 career 108 42.2 February

201027 Embedded systems 111 42.2 February

201028 Do-it-yourself 116 42.2 February

201029 safety 121 42.2 February

201030 interview 157 42.2 February

201031 cd-theme 14 42.3 March

201032 Technology focus 34 42.3 March

201033 Embedded systems 42 42.3 March

201034 Solar power 50 42.3 March

201035 TechGuru 54 42.3 March

201036 Efy report 62 42.3 March

201037 career 69 42.3 March

201038 construction 74 42.3 March

201039 construction 94 42.3 March

201040 Software section 104 42.3 March

201041 automobiles 108 42.3 March

201042 innovation 111 42.3 March

201043 video 113 42.3 March

201044 It zone 117 42.3 March

201045 Test &measurement 122 42.3 March

201046 interview 159 42.3 March

201047 CD-theme 14 42.4 April

2010 48 Technology-focus 34 42.4 April

2010

49 EFY report 46 42.4 April 2010

50 design 54 42.4 April 2010

51 construction 61 42.4 April 2010

52 construction 66 42.4 April 2010

53 manufacture 86 42.4 April 2010

54 Software section 98 42.4 April 2010

55 Test & measurement

106 42.4 April 2010

56 career 109 42.4 April 2010

57 Embedded systems 114 42.4 April 2010

58 innovation 117 42.4 April 2010

59 interview 152 42.4 April 2010

60 EFY report 29 42.5 May 2010

61 Technology focus 53 42.5 May 2010

62 Embedded systems 58 42.5 May 2010

63 chips 64 42.5 May2010

64 construction 70 42.5 May 2010

65 construction 74 42.5 May 2010

66 Software section 105 42.5 May2010

67 IT zone 110 42.5 May 2010

68 TechGuru 118 42.5 May 2010

69 Test & measurement

126 42.5 May 2010

70 Career 134 42.5 May 2010

71 interview 165 42.5 May 2010

72 interview 167 42.5 May 2010

73 Technology focus 28 42.8 August 201074 Celltech 36 42.8 August 2010

75 Design 40 42.8 August 201076 Test &

measurement44 42.8 August 2010

77 EFY report 52 42.8 August 201078 construction 59 42.8 August 201079 construction 64 42.8 August 201080 Software section 96 42.8 August 2010

81 Healthcare 100 42.8 August 201082 Embedded 108 42. 8 August 201083 Innovation 113 42.8 August 201084 Technology 115 42.8 August 201085 Interview 149 42.8 August 201086 Technology focus 30 42.9 September

201087 Display 38 42.9 September

201088 Materials 46 42.9 September

2010 89 Security 50 42.9 September

201090 Test &

measurement 54 42.9 September

201091 EFY report 62 42.9 September

201092 IT zone 70 42.9 September

201093 Interview 93 42.9 September

201094 Embedded 96 42.9 September

201095 construction 101 42.9 September

2010

96 construction 106 42.9 September 2010

97 Software section 117 42.9 September 2010

98 Do – it-yourself 120 42.9 September 2010

99 interview 153 42.9 September 2010

100 Technology focus 28 42.11 November2010101 Test &

measurement 36 42.11 November

2010102 career 44 42.11 November

2010103 EFY report 52 42.11 November

2010104 Embedded 64 42.11 November

2010105 Celltech 92 42.11 November

2010106 IT Zone 96 42.11 November

2010107 Power 99 42.11 November\

2010108 Design 102 42.11 November

2010109 construction 104 42.11 November

2010110 construction 107 42.11 November

2010111 Software section 117 42.11 November

2010112 Interview 147 42.11 November

2010113 Technology focus 30 42.12 December 2010114 Solar tips 42 42.12 December 2010

115 Audio 44 42.12 December 2010116 EFY Report 48 42.12 December 2010

117 Embedded 54 42.12 December 2010118 design 58 42.12 December 2010119 Test &

measurement 61 42.12 December 2010

120 security 66 42.12 December 2010121 Wireless 90 42.12 December 2010122 Innovation 95 42.12 December 2010123 Career 98 42.12 December 2010124 Construction 102 42.12 December 2010125 Construction 106 42.12 December 2010125 Software section 113 42.12 December 2010126 Interview 141 42.12 December 2010127 Technology focus 32 43.1 January 2011128 Technology 46 43.1 January 2011129 Telecom 54 43.1 January 2011130 Solar tips 59 43.1 January 2011131 Embedded 62 43.1 January 2011132 Career 70 43.1 January 2011133 Test &

measurement 74 43.1 January 2011

134 EFY Report 94 43.1 January 2011135 EFY Report 100 43.1 January 2011136 Construction 105 43.1 January 2011137 Construction 113 43.1 January 2010138 Software section 122 43.1 January 2011139 Interview 149 43.1 January 2011140 Interview 151 43.1 January 2010141 EFY Expo: the

bigger picture2 Supplement August 2010

142 Business consulting zone

6 Supplement August 2010

143 Design engineers’ conference

10 Supplement August 2010

144 Seminar: best practices for electronics manufacturing

12 Supplement August 2010

145 EFY summit 16 Supplement August 2010146 EFY awards 18 Supplement August 2010147 Our exhibitors 20 Supplement August 2010148 AssociationSpeak 40 Supplement August 2010149 Feedback from the

industry _ Supplement August 2010

150 Floor map _ Supplement August 2010151 Expo update : meet

the who’s who of electronics industry

4 Supplement November 2010

152 Design engineers’ conference

10 Supplement November 2010

153 Manufacturing seminar

14 Supplement November 2010

154 CEO summit 20 Supplement November 2010

155 Business consulting zone

24 Supplement November 2010

156 EFY Awards 26 Supplement November 2010

157 Our exhibitors 28 Supplement November 2010

158 Association Speak 42 Supplement November 2010

159 Industry feedback _ Supplement November 2010

3.Journal of astrophysics & astronomy

1 Editorial 01 31.1 March 2010

2 Computational development for distance determination of stellar groups

03 31.1 March 2010

3 Three- component dust models for interstellar extinction

17 31.1 March 2010

4 Spectroscopic study of ‘CO’ and its isotopic mm/ submillimeter lines from dark cloud lynds 183

31 31.1 March 2010

5 Electron temperature in W51 complex from high resolution, low frequency radio observations

43 31.1 March 2010

6 Determination of the mean HI absorption of the intergalactic medium

59 31.2 June 2010

7 Markov stochastic technique to determine galactic cosmic ray sources distribution

81 31.2 June 2010

8 Study of high & low amplitude wave trains of cosmic ray diurnal variation during solar cycle 23

89 31.2 June 2010

9 Photometric observation & light curve analysis of binary system ER –Orionis

97 31.2 June 2010

10 Extracting information from the gravitational redshift of compact rotating objects

105 31.2 June 2010

11 Oxygen abundance methods in SDSS: view from modern statistics

121 31.3 September 2010

12 The effect of screening factors & thermonuclear reaction rates in the pre-main sequence evolution of low mass stars

135 31.3 September 2010

13 Constraining the relative inclinations of the planets B & C of the millisecond pulsar PSR B 1257+12

147 31.3 September 2010

14 Evidence of Decay of flux ratio of Fe to Fe- Ni line features with electron temperature in solar flares

155 31.3 September 2010

15 Solar cycle variation of interplanetary coronal mass ejection latitudes

165 31.3 September 2010

16 Carbon stars 177 31.4 December 2010

17 Could the optical transient SCP 06F6 be due to microlensing?

213 31.4 December 2010

4. Indian Journal of Marketing

SL. NO Contents Page no Vol. no month/year1 Brand pruning – a wisely used tool in

the marketers ‘ arsenal 3 40.1 Jan

20102 Customer lifetime model for the

magazine publishing industry14 40.1 Jan

20103 E –learning enhanced by web 2

technologies &blackboard services22 40.1 Jan

2010

4 Online pricing : art of price war 28 40.1 Jan 2010

5 Consumer preferences towards service industry : a factorial study of restaurants

34 40.1 Jan 2010

6 Consumer behavior in rural markets : A-B-C-D paradigm & its applications

38 40.1 Jan 2010

7 Trust in electronic marketing 49 40.1 Jan 2010

8 Responsible factors for decline of an organized retail sector: a case study of samabayika in west Bengal

53 40.1 Jan 2010

9 Mergan pharmaceutical’s customer- driven flight into the future

3 40.2 Feb 2010

10 Multivariate model for fore-casting the wheat prices in India

14 40.2 Feb 2010

11 From darkness to a new dawn: journey of rural women –a case study on mulukanoor women’s mutually aided milk producers’ cooperative union limited

17 40.2 Feb 2010

12 Brand pushkar (destination branding on the planks of culture &religious heritage as usp)

23 40.2 Feb 2010

13 Challenge to business – changes in India’ s marketing environment

29 40.2 Feb 2010

14 Plasma TVs &perceived customer benefits

35 40.2 Feb 2010

15 A study of emerging trends & challenges in air-conditioning industry in India

41 40.2 Feb 2010

16 Customer perception & preference towards branded products (with special reference to television sets)

49 40.2 Feb 2010

17 Non –conventional MARCOM strategy for rural India

56 40.2 Feb 2010

18 Impact of celebrities ‘ multiple product endorsements on buyer’s attitude & purchase intentions

3 40.3 March 2010

19 Status of supply chain management in organized Vs unorganized retail

13 40.3 March 2010

20 FDI –the hijack of Indian retail market 24 40.3 March 2010

21 Private brands & store loyalty :an empirical study in noida

31 40.3 March 2010

22 Customer switching behaviour – an evaluation of factors affecting mobile users

42 40.3 March 2010

23 Marketing & business strategies for coping with the global financial crisis

50 40.3 March 2010

24 A study on rural insurance policyholders’ satisfaction in dindigul , tamil nadu

57 40.3 March 2010

25 Materialism : construct conceptualization & operationalisation

3 40.4 April 2010

26 Industry attractiveness of Indian comic industry

10 40.4 April 2010

27 Driving factors & effectiveness of sales promotion in shopping malls : a consumer perspective

18 40.4 April 2010

28 Customer relationship management with reference to products of high customer involvement

27 40.4 April 2010

29 A study on credit card holders’ expectations & preferences towards selected banks in coimbatore city , tamil nadu

40 40.4 April 2010

30 Existence of brand loyalty –a myth or a reality ?

50 40.4 April 2010

31 Yemeni consumers’ perception & attitude towards asian made products

55 40.4 April 2010

32 3 idiots :exploring innovation marketing 3 40.5 May 2010

33 Corporate brand management :a case study of Punjab chemicals & crop protection limited (PCCPL)

14 40.5 May 2010

34 Impact of service quality on customer satisfaction ,loyalty ,& commitment in the Indian banking sector

23 40.5 May 2010

35 A study on consumer behavior of women with special reference to durable goods in coimbatore city ,tamil nadu

36 40.5 May 2010

36 Consumer perception towards different media options : an empirical study of rural v/s urban perspective

43 40.5 May 2010

37 Business opportunities for insurance sector :an empirical study among teachers of S.P. university

52 40.5 May 2010

38 Customer focus in pharmaceutical marketing in India

57 40.5 May 2010

39 Measuring marketing performance ,practices &management control challenges

3 40.6 June 2010

40 Paradigm of electronic customer management

13 40.6 June 2010

41 Micro –packs –a key tool of fast moving 18 40.6 June

consumer goods pull strategy 201042 The practical approach of creating

“unique selling proposition” to boost your sales & profits by positioning your company as the only choice in the market

24 40.6 June 2010

43 Experiential marketing :a conceptual framework for connecting with the customers

30 40.6 June 2010

44 Acuity of in- store cooked food retailing (an exploratory study on consumer behavior on in – store prepared food)

41 40.6 June 2010

45 Delighting the customers’ senses – key to store differentiation

50 40.6 June 2010

46 Classical wisdom & the in – roots of modern advertising

58 40.6 June 2010

47 A select study of consumer purchase behavior of organic food in delhi NCR region

3 40.8 Aug 2010

48 Innovative marketing practices for evolving consumers

7 40.8 Aug 2010

49 Contract farming led to agrarian torment : the other side of contract framing

13 40.8 Aug 2010

50 Consumer decision marking style in shopping malls –an empirical study in the Indian context

25 40.8 Aug 2010

51 E –tailing market scenario in India – a bird’s eye view

31 40.8 Aug 2010

52 A study of problems & prospects of sericulture in shivamogga district , Karnataka

38 40.8 Aug 2010

53 Women self –help groups & women empowerment – a case study of mahila arthik vikas mahamandal

52 40.8 Aug 2010

54 Genericization of trademarks : brand name becomes generic name – a challenge for brand managers

3 40.9 Sep 2010

55 The effect of store image on consumers’ store brand purchase frequency & perceived quality of store brands around Chennai city

12 40.9 Sep 2010

56 What impinges the choice of cell phone connection ?

20 40.9 Sep 2010

57 A study of physician behavior & preference towards marketing services offered by pharmaceutical industry to influence physician’s prescription behaviour

26 40.9 Sep 2010

58 The relationship between health factors & satisfaction &academic performance among Al buraimi university college students , oman

31 40.9 Sep 2010

59 Production problems & textile industry with special reference to karur district , tamil nadu

39 40.9 Sep 2010

60 Marketing of handicrafts – a case study of brass items manufacturing units in srikakulam district of Andhra Pradesh

48 40.9 Sep 2010

61 A study on socio- economic background of entrepreneurs in small scale industries

55 40.9 Sep 2010

62 Factors affecting consumer purchase decision of laptops

3 40.10 Oct 2010

63 A study of the ornamental fish breeders in India for analyzing the constraints in enhancing production

10 40.10 Oct 2010

64 A study on consumers’ perceived value & satisfaction with insecticides used in paddy in jorhat district of assam

17 40.10 Oct 2010

65 A study on market segmentation , target marketing & product positioning strategy for medical tourism in Bangalore

25 40.10 Oct 2010

66 Web based marketing :Islamic versus conventional banks of Pakistan

30 40.10 Oct 2010

67 Marketing to senior consumers (west & India) : a review

38 40.10 Oct 2010

68 Behavioral aspect of teenagers towards internet banking :an empirical study

44 40.10 Oct 2010

69 Brand valuation : financial – marketing interface of metrics

54 40.10 Oct 2010

70 Bournville – relaunch in India : a case study

3 40.12 Dec 2010

71 Adoption of Bt cotton &its impact – a case study of haveri district , karnataka

8 40.12 Dec 2010

72 FDI inflow in Indian retailing – growth model & challenges

19 40.12 Dec 2010

73 The art of devising & revising –a study on the products & target group strategies of telugu TV channels

29 40.12 Dec 2010

74 A study on brand loyalty about oats users with special reference to salem town ,tamil nadu

38 40.12 Dec 2010

75 Future prospects of Indian automobiles with special reference to two-wheeler & motorcycle

47 40.12 Dec 2010

76 Land price model for sholinganallur town in Chennai metropolitan area

57 40.12 Dec 2010

77 Globalizing Chinese brands : perspectives & strategy implications

3 41.1 Jan 2011

78 An empirical study on sales promotion of dabur India limited in Indian rural market

9 41.1 Jan 2011

79 Commercialization of fishery & aquaculture products in India – problems & solutions

18 41.1 Jan 2011

80 Sabai grass marketing : the prime need for rural innovation & economic development of tribal community in the mayurbhanj district of orissa state

26 41.1 Jan 2011

81 Marketing in politics :case of congress & bharatiya janata party

36 41.1 Jan 2011

82 Developing global competency –challenges & opportunities

43 41.1 Jan 2011

83 Marketing of poultry eggs –new issues &competitive challenges

47 41.1 Jan 2011

84 Wal –mart : can it succeed in India? 56 41.1 Jan 2011

1. STATISTICAL METHODS/ NG DAS

SN. Contents Page No.

Book No

Accno.

1 Collection of data ;Classification & tabulation

1 001.422 DAS

00059

2. Charts and diagrams 27 3 Useful Mathematical

Devices44

4 Frequency Distribution 66

5 Measures of Central Tendency

101

6 Measures of Dispersion 175

7 Moments, Skewness and Kurtosis

224

8 Curve Fitting and Method of Least Squares

245

9 Correlation and Regression

269

10 Interpolation 318

11 Theory of Probability 343

12 Theoretical Distributions- Binomial, Poisson, Normal

426

13 Sampling Theory 488

14 Estimation and Test of Significance

528

15 Analysis of Variance 615

16 Time Series 632

17 Index Numbers 686

18 Vital Statistics 743

19 Statistical Quality Control 765

2. STATISTICAL METHODS/ S.P GUPTA Volume-1

SN. Contents Page No.

Book No

Accno.

1 Statistics – What and Why 1 001.422 GUP

00225

2. Organising A Statistical Survey 25 3 Collection of Data 394 Sampling and sample Designs 63

5 Classification and Tabulation od Data

91

6 Diagrammatic and Grapfic Presentation

127

7 Measures of Central Value 1778 Measures of Dispersion 2679 Skewness, Moments and

Kurtosis329

10 Correlation Analysis 37711 Regression Analysis 43512 Association of Attributes 47713 Index Numbers 51514 Analysis of Time Series 58915 Interpolation and Extrapolation 67316 Vital Statistics 711

17 Statistical Fallacies 745

Volume 111 Probability And Expected

Value751

2 Theoretical Distributions 805

3 Statistical Inference – Tests of hypotheses

881

4 x2 Test and Goodness of Fit

953

5 F- Test And Analysis of Variance

1006

6 Experimental Designs 1039

7 Statistical Quality Control 1051

8 Business Forecasting 1093

9 Partial And Multiple Correlation

1109

10 Statistical Decision Theory 1137

11 Non-Parametric Tests

3. OPERATIONS RESEARCH/ HAMDY A. TAHA

SN. Contents Page No.

Book No

Acc no.

1 What is Operations Research ?

1 0092 003 HAM

2. Modeling With Linear Programming

8

3 The Simplex Method And Sensitivity Analysis

67

4 Duality And Post – Optimal Analysis

129

5 Transportation Model And Its Variants

166

6 Net work Models 2077 Advanced Linear Programming 2688 Goal Programming 303

9 Inter Linear Programming 318

10 Deterministic Dynamic Programming

361

11 Deterministic Inventory Models

386

12 Review of Basic Probability 41913 Decision Analysis And Games 44514 Probabilistic Inventory Models 48315 Queuing Systems 49916 Simulation Modeling 55217 Markov Chains 58518 Classical Optimization Theory 60519 Nonlinear Programming

Algorithms630

4. OPERATIONS RESEARCH/J.K SHARMA

SN. Contents Page No.

Book No

Acc no.

1 Operations Research: An Introduction

1-26 001 003 SHA

2. Linear Programming ; Applications And Model Formulation

27-70

3 Linear Programming : The Graphic Method

71-102

4 Linear Programming : The Simplex Method

103-148

5 Duality in Linear Programming 149-1726 Sensitivity Analysis in linear

Programming173-204

7 Integer Linear Programming 205-2388 Goal Programming 239-2589 Transportation Problem 259-312

10 Assignment Problem 313-34211 Decision Theory and Decision

Tress343-390

12 Theory of games 391-32413 Project Management : PERT

and CPM425-482

14 Deterministic Inventory Control Models

483-552

15 Probabilistic Inventory Control Models

553-570

16 Queuing Theory 571-62417 Replacement and Maintenance

Models625-658

18 Markov Chains 659-68619 Simulation 687-72220 Sequencing Problems 723-74021 Information Theory 741-76022 Dynamic Programming 761-79623 Classical Optimization

Methods797-820

24 Non-Linear Programming 821-862

Methods25 Theory of Simplex method 863-88426 Revised Simplex method 885-90027 Dual – Simplex Method 901-91028 Bounded Variables LP Problem 911-92629 Parametric Linear

Programming921-932

5. OPERATIONS RESEARCH/S.D SHARMA

SN. Contents Page No. Book No

Acc no.

1 Prestudy and Introduction to operations Research

PRE-OR.1-PRE-OR.24

00153 003 SHA

2. Linear Programming and its Applications

LPP.1-LPP.45

3 Probability and Statistics for Managerial Decisions

PRB.1-PRB.28

4 Quantitative Techniques GMS.1-GMS.52

5 Non-Linear and dynamic Programming

OPT-TECH.1-OPT TECH.21

6 Management Applications In Operations Research

ENG-MGT.1-ENG.MGT.5

7 Computer Applications In Operations Research

C.F-P.1-CF-P.67

8 Work Studies WS-1.1-WS-1.10

ELEMENTARY STATISTICAL METHODS/Dr. S.P.GUPTA

SN. Contents Page No. Book No

Acc no.

1 Introduction to Statistics 1.1 00213 001.422 GUP

2. Classifiaction and Tabulation 2.1

3 Diagrammatic and Graphic Presentation

3.1

4 Measures of Central Trendency

4.1

5 Measures of variation 5.1

6 Skewness, Moments and Kurtosis

6.1

7 Correlation Analysis 7.1

8 Regression Analysis