ELECTRONIC service dealer - …...3. Don't "cook" sets with variack-use spray coolent. 4. Set high...

ELECTRONICservice dealerTHE BUSINESS JOURNAL FOR THE PROFESSIONALELECTRONIC DEALER MAY, 1968

features11 CERTIFICATION IS . . . WHERE THE ACTION IS!

This is a report of the latest developments in the NEA Certification Pro-gram. ICS will undertake the responsibility of grading all examinationsas CET program goes into high gear.

12 THE FORUMThis is a new feature in ESD that will allow any writer to speak out onthe issues of today that effect our industry. This column is open to anyviewpoint as long as it is in good taste.

14 OUTWIT THOSE TELEPHONE SOLICITORS by Ronald Jackson,Management Consultant. This is an article that states that today's busyshops are ideal prospects for the quick charity solicitation and check -pick -up game. This article tells you how to stop this type of solicitation.

19 CALIFORNIA SECTION

The Annual Convention of the California State Electronics Associationis reviewed this month along with an outstanding editorial by PresidentHugh Wilkins on Radiation. Other information includes the CSEA chap-ter reports.

27 IOWA SECTION

This month outgoing State President Ed Vilimek talks about the vocationwhile R.L.K. continues his Synz Buzz.

29 KANSAS SECTION

Everything is in order for the State Convention this month as PresidentBob Hermreck writes his swan song. Lloyd Melham also questions thebroadcasting industry and its programming practices in small communi-ties.

departments

4 LETTERS

7 EDITORIAL

9 NEA PRESIDENT'S REPORT

lettersDear Mr. Martin:

I am certainly in agreement withthe letter by Ed Reich concerningthe use of the term "Certified."However, since the word "conno-tation" was employed criticizingthe name of a business, it was in-deed fortunate that Mr. Reich'sfirm name was omitted.

Sincerely,Bob ShuckSTANDARD TELEVISIONIndianapolis, Indiana

Dear Don:I want to congratulate you on the

NEA Magazine with the new pro-fessional look. We in Connecticutfeel there starts a bright future forNEA and the new publication. Al-though we would like to be countedin, as far as Telsa News is con-cerned. Our publication has been amoney maker since 1960, and it hascarried Telsa through thick and thin,bringing out and emphasizing localissues. Telsa News was responsible

TUNER REPAIRS

Sarkes Tarzian, Inc., largest manufacturer ofTV and FM tuners, maintains two completely -

equipped Service Centers to serve YOU. Bothcenters are staffed by well -trained techniciansin this specialized field and are assisted byengineering personnel to assure you of FAST,DEPENDABLE service.(4-) Tarzian-made tuners-identified by this

stamping-received one day will be re-paired and shipped out the next. A little moretime may be required on other makes. Everychannel is checked and re -aligned per manu-facturer's specifications, not just the channelswhich might exist in any given area.

You get a 12 -month guarantee against defec-tive workmanship and parts failure due to nor-mal usuage. Cost to you is only $9.50 and $15for UV combinations, including all labor andparts except tubes. No additional costs. No

sq71,

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Includes ALL parts (except tubes)

ALL labor on ALL makes

24 -HOUR SERVICE with

FULL YEAR WARRANTY

hidden charges. All tuners repaired onapproved, open accounts. You pay shipping.Replacements on tuners beyond practical repair are available at low cost.

When inquiring about service on other thanTarzian-made tuners, always send TV make,chassis and Model number. Check with yourlocal distributor for Sarkes Tarzian replace.ment tuners, parts, or repair service. Or, usethis address for fast factory repair service.

SARKES TARZIAN, INC.TUNER SERVICE DIVISION

See your distributor,or use this address

10654 Magnolia Blvd.,

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MANUFACTURERS OF TUNERS... SEMICONDUCTORS... AIR TRIMMERS... FM RADIOSAM -FM RADIOS... AUDIO TAPE... BROADCAST EQUIPMENT

for our association joining NEA, andis the spokesman for licensing in theNortheast. Maybe someday we mayfind it necessary to join you, al-though our minds are behind NESD.

Much success with the new maga-zine, and please accept my regards.

Sincerely,Fred Haddad

Dear Sir:We have become familiar with

your publication, Electronic ServiceDealer, through our independentservice centers and find that itwould be very beneficial in the se-lection of independent service deal-ers for our organization. Is it pos-sible to subscribe to your publica-tion?

Nick Vukovich,Regional ManagerMatsushita Electric Corp.

RADIATION DANGERBe on the lookout for any

6EA4's, 6EF4's or 6LC6's re-gardless of manufacturer's brandname. Look for GE code 188 onthe base of the tube. Some ofthese tubes omit as much as 800renkins per hour. Replace thesetubes immediately with 6EH4's,6EJ4's or 6LH6's respectively.TIPS FOR KEEPING RADI-

ATION HAZARD TO A MIN-IMUM . . .

1. Set purity and convergancelast, mis-directed beams can comethrough neck of tube.

2. Mis-adjusted yoke alsocauses side radiation from CRT.

3. Don't "cook" sets withvariack-use spray coolent.

4. Set high voltage as permanufacturer's specifications.Vary brightness control simult-aneously with high voltage read-ing.

5. Replace all shielding anddo not repair sets with missingshielding until new shielding isprovided.

4 ELECTRONIC SERVICE DEALER

4x40

THE OFFICIAL PUBLICATION

OF THE NATIONAL

ELECTRONIC ASSOCIATIONS

DONALD J. MARTINEditor & Publisher

FRANK BURNSBusiness Manager

MORRIE OVERSTREETArt Director

RALPH BUTZContributing Editor

HORACE BAKERAdvertising Representative

NEAOFFICERS & DIRECTORS

JOHN BETZ, Waterloo, IowaPresident

ART VAN SICKLIN, Conn.Vice President, 1st Region

M. D. TEDROW, No. CarolinaVice President, 2nd Region

REX RAY, IndianaVice President, 3rd Region

CLEMENT RAFFAUF, KentuckyVice President, 4th Region

CHARLES ENYEAR, NebraskaVice President, 5th Region

WILFORD CARDEN, KansasVice President, 6th Region

EMMETT MEFFORD, CaliforniaVice President, 8th Region

JAMES CLACK, KentuckySecretary

HOMER DAVIDSON, IowaTreasurer

CLARK E. POHL,Iowa Section Editor

LLOYD E. MILHAMKansas Section Editor

MAY, 1961

ELECTRONICservice dealerTHE BUSINESS JOURNAL FOR THE PROFESSIONALELECTRONIC DEALER MAY, :968

EDITORIAL CONSULTANTS

SAM SPINO, Editor of the TELSA NEWS of Connecticut; OSCAR ZAFT,Editor of the HOOSIER TEST PROBE of Indiana; PETE FABBRI, Edi-tor of the TSA NEWS of Michigan; JOHN P. GRAHAM, Editor of theARTSD NEWS of Columbus, Ohio; Editor of the CINTI TESA NEWS ofCincinnati, Ohio; Editor of the KETA NEWS of Kentucky; ART CLA-UGH, Editor of the TAS OHIO NEWS, and JOHN HEMEK of Minnesota.

ADVERTISING OFFICES

Electronic Service Dealer13543 So. Hawthorne Blvd.Hawthorne, California 90250(213) 675-8070

EDITORIAL DEADLINES

All regional section editorial material must be in the hands of the regionaleditors on or before the 15th of the month proceeding publication. Adver-tising in these sections have a similar deadline.

All editorial material must be in the hands of the Publisher no later thanthe 20th of the month proceeding publication. Any material received afterdeadlines will be held for future issues unless space permits its use in cur-rent issue.

ADVERTISING INFORMATION

Complete advertising rates, mechanical -requirements and circulation infor-mation can be obtained by writing the publication offices. Special insertrates and use of publication mailing list for direct mail advertising infor-mation can also be obtained by writing the publication offices.

ELECTRONIC SERVICE DEALER, the Business Journal for the Pro-fessional Electronic Dealer, is published monthly by Associated Publica-tions, 13543 So. Hawthorne Blvd., Hawthorne, California 90250. Sub-scription rate is $5 per year or $7.50 for two years. The publication isentered as Controlled Circulation postage paid at Los Angeles, California.Form 3579 returns requested.

Volume 8, Number 1. All rights reserved. No part of this periodical maybe reproduced without the consent of Associated Publications.

5

Drop by aSylvaniaDistributor.You may havealready wona 1968 Dodge.

(Providing you didn't win first prize)

Which is a Dodge Service Truck.(There's nothing like winning some-

thing your business can really use.)Third Prize? Complete Color Service

test equipment.Fourth place prizes are color bar gen-

erators. And in fifth place are SylvaniaTube Caddies. All part of Sylvania's Na-tional Sweepstakes for 1968. But beforeyou rush right out to your nearest Sylvaniadistributor to check if you've won, we'dlike to mention one more thing. Our"Bright On Target" Award Checks.

Depending on how many Sylvaniaproducts you buy, you'll receive "BrightOn Target" Award Checks. If you haven'treceived your introductory "Bright OnTarget" Award check, write to: SylvaniaAward Headquarters, P. 0. Box 7020,St. Louis, Missouri 63177. Each is redeem-able for valuable gifts from our AwardCatalogue. Like a complete campingoutfit. Or some nice luggage. Or howabout a family wardrobe. Or power tools,fishing reels, (,)lawnmowers 1YLVANIAl GENERAL TELEPHONE & ELECTRONICSNo purchase necessary. Sweepstakes void in Kansas and Wisconsin and wherever else prohibited by Federal, state and local law.

6 MAY, 1968

$275.00 to replace a 25 -inchcolor tube. Is this really what keepspeople from owning a color set? Isthis a fair price to perform this ser-vice? Are the independent servicedealers forcing the consumer to cap-tive service contracts with majormanufacturers? Will the consumeraccept your own service warrantyprogram or will she buy one froma national manufacturer dealing inservice contracts? Are we drivingtoward the day when it will becheaper to replace the set than thepicture tube? Will color go the wayof black and white when the pic-ture tube goes out? Are major man-ufacturer warranties on picturetubes an answer or a threat to theindependent service dealer?

We don't know the answer tothese questions but maybe we cantake a "third party" look at the sit-uation and cause some thinking.

First of all, is $275.00 to replacea 25 -inch color picture tube a logi-cal charge? A recent check with amajor manufacturer who pays la-bor for in -warranty replacementwork told me that they allow $25to replace a 25 -inch color picturetube and there are no complaints.A new 25 -inch color tube has adealer cost of $125.00 plus a $25

editorial

DONALD J. MARTIN, Editor/Publisher

dud replacement charge. The tubealso has a suggested list price of$172.00 or a profit of $47.00. Addthis to the labor cost of $25 itwould reflect a profit of about$72.00 IF NOTHING ELSE WASWRONG WITH THE SET. Let'sadd these costs up for the consum-er. $172.00 for the tube, $25.00for the labor for a total cost of$197.00. What about that $275.00figure we see quoted so much late-ly? Well let's consider pick up anddelivery, the original service call,the analysis to discover the prob-lem, and other problems within theset. Chances are that any set thatneeds a new picture tube will alsoneed other work. We must not for-get that in California the law re-quires that you must give an esti-mate, so is $275.00 a high side fig-ure for replacing a 25 -inch colortube? Not really for an indepen-dent dealer but what about hiscompetition . .. the service compa-ny?

A recent check on RCA factoryservice revealed that their chargeto replace a color picture tube is$12.50 IN THE HOME. The pic-ture tube price is the same ...$172.00 and the service call itselfof $12.50. The total for this call is$197.00 and the profit is $25.00for the service labor and $47.00for the tube. Now, this is competi-tion and if the independent is tocompete he is going to have totake a long look at this programand either come close or loseanother customer to the factory ser-vice arm of major manufacturers... Make sense?

Now, let's take a look at someof the other questions we posed. Isa high replacement cost hurtingsales? Many people feel it is andwhether we like it or not we willsee more and more extended pic-ture tube warranties. Admiral hitwith three years but the insiders be-lieve that all major manufacturerswill have extended warranties fol-lowing the June shows. It is hereand we will just have to live withit. There was an interesting questioncome up recently when a dealerasked ... "What if business getsslow. Wouldn't it be nice to jerkpicture tubes all day for $25 each?"

A recent survey in a nationalconsumer magazine revealed thatmost people prefer to buy servicecontracts from major manufactur-ers rather than the neighborhooddealer. Why, simply because theyknow the manufacturer will behere and in business while she isnot too sure about the indepen-dent. A case in point was the Ser-vice Corporation of America in LosAngeles that had big ideas, sold lotsof policies, only to find themselvesout of business within the first twoyears. The loser ... the consumer,of course.

All of us hope that color tubereplacement costs will not drive theconsumer to factory service or thatit will not destroy the replacementmarket as color set prices drop. Icannot answer the questions as towhether or not extended manufac-turer's warranties are a blessing ora threat to the independent servicedealer . .. he must make that de-termination himself.

MAY, 1 9 6 11 7

The garden swimming pool is a year 'round attrac-tion at The Huntington -Sheraton, Pasadena, Cali-fornia. The Crystal Terrace Dining Room appearson the left; the famous Picture Bridge on the right.

The Picture Bridge at The Huntington -Sheraton isone of the hotel's unique beauty spots. Forty-twoCalifornia scenes adorn the lovely bridge built ofCalifornia Redwood. The scenes were pointed byFrank Moore and the accompanying descriptiveverses were written by Don Blanding.

Announcing The Fourth

Annual National Conventionof

N E AAugust 8, 9, 10, & 11th

IiiPasadena, California

Yes, we plan to attend this year's National Electronic Associations convention inPasadena. Please send us complete hotel and event information.

Name

Shop Name

Address

City_ State

Number of pepole coming with you

Mail Today To: Mr. Emmett Mefford, NEAConvention CoordinatorP.O. Box 828Fontana, California.

Zip_ _

NEA president's report

by JOHN BETZ

One of the most meaningful pro-grams instituted by NEA is its"Certified Electronic TechnicianProgram." This program was firstput into effect when NEA wasworking with the United StatesDept. of Labor on our Apprentice-ship & Training Program. It wasvery clearly brought to light duringthe operation of the Apprentice-ship & Training Program that therewas no recognized level of achieve-ment or recognized journeyman status for those presently engaged inthe electronic service business.Those training and completing thefour year apprenticeship programare awarded a certificate by theU.S. Dept. of Labor stating thatthey have completed the specifiedperiod of indenture and are quali-fied "Electronic Technicians."Those engaged in this business formany years and whose lot it is totrain the future specialists in thisever increasingly technical field hadnothing except their own say so asto their qualifications or status.

From this realization for theneed to take steps to correct thisobvious problem came the "Certi-fied Electronic Technician" pro-gram. Some of the farsighted anddedicated men of the ElectronicService Profession that are mem-bers of the National Electronic As-sociations put their heads togetherand the idea of the "CET" pro-gram was born. Many long hoursof hard work and discussion wereexpended to answer such questionsas "How many years experienceshould a man have to be consid-ered a journeyman of the trade?","How much technical know-how

and ability should he possess?","What is the best way to deter-mine this ability?"

It was readily agreed that if theNational Electronic Associationswas going to certify a man as aqualified journeyman of the trade,the man must know basic electron-ics, how television works, how sig-nals are received and separatedand used to produce useable TVor radio reception. He should alsoknow the basic instruments usedin testing and servicing of electron-ic equipment and have a basicknowledge of the parts and com-ponents used to construct the re-ceiving equipment we are called onto service daily. It was also deem-ed that the applicant should knowcolor TV circuits as well as blackand white.

To make the program compati-ble with the Apprenticeship &

Training Program, the four yearexperience qualification was used.The first test was an essay type oftest. This was hard to grade andleft a lot to be desired. Since thattime there have been several issuesof the test produced, each succeed-ing version a little better than thelast. The present tests are multiplechoice type of tests with about 125questions. It is split up into sec-tions, each section covering a par-ticular phase. The present rate offailure of those taking the test isabout 50%. This has remainedfairly steady during the history ofthe program. There is some varia-tion of this failure rate in variousareas and it can usually be tracedto strong local associations that areactive in putting on training pro-

grams.At the present time there have

been several hundred that havetaken the CET test. Many thatdidn't pass the first time have goneback to the books and then madeit on the second attempt. Presentfees for the taking of the CET testis $5.00 and retakes are allowedat no extra charge. Each success-ful CET is issued a signed wallcertificate and a plastic encasedwallet card. He is also permanent-ly registered by NEA as a "Certi-fied Electronic Technician" and is-sued a permanent number.

At the time that NEA startedtheir CET program, two state asso:ciations had similar programs inoperation. One of these was Wash-ington where the "WashingtonState Electronics Council" admin-isters the program. They call theirprogram "CES" or Certified Elec-tronic Specialist program . Theirprogram goes into greater detail onmany aspects of qualification thandoes the NEA program. This is pos-sible where they are working in asmaller area but it would be vir-tually impossible on a national ba-sis. NEA and WSEC both tho-roughly investigated each othersprogram and mutually agreed torecognize the other's qualifications.This makes it possible for a "CES"to obtain "CET" privileges by thepayment of the $5.00 fee. It alsomakes it possible for a "CET" liv-ing in the state of Washington toobtain "CES" privileges. SeveralCES's" have obtained a "CET" cer-tificate.

In California where the otherstate program was in operation the

MAY, 1961 9

"CET" program was also givenclose scrutiny and the result wasCSEA giving up their program infavor of the national program. Cal-ifornia has since gone on to regis-ter a large number of techniciansas "CET's."

The Certification Program hasbeen receiving a growing amountof publicity and recognition. Sev-eral of the trade papers have car-ried stories about the program andit is gratifying to note that thesenews releases are followed by manyinquiries about the program andhow it operates from all over thecountry. This reinforces our think-ing for the need for such a pro-gram.

The "International Correspon-dence Schools" have also investi-gated the CET program. Theyhave offered to take on the gradingof the tests thereby placing this im-portant facet of the program in thehands of a third party.

In the state of Indiana wherethey are implementing their newstatewide license law, the licensingboard appointed by the Governor

saw fit to ask the applicants if theywere a "Certified Electronic Tech-nician" to help them determine theapplicant's ability. It was strangeand surprising to learn that NATE-SA, through letters from their ex-ecutive director, had written theGovernor of the state of Indianaand threatened to challenge thelaw in court if this question aboutan applicant's status and abilitywas not removed from the appli-cation. After many years as the"self-proclaimed" champion of ser-vice people and many years of ad-vocating licensing as a cure formany of our problems it is hard tounderstand the reasons for thismove. This same organization in itsofficial publication also recentlycarried an article that attacked theprogram and took the position thatknowing enough about compositesignals to recognize sync compres-sion was engineering knowledgethat technicians did not have needof.

The service committee of theElectronic Industries Association ata meeting in Chicago had many

questions to ask about the CETprogram. Some of the major manu-facturers were less than enthusias-tic because there are no provisionsfor certifying those taking a "onebrand" crash training program.

The CET Program is now afirmly entrenched part of the elec-tronic servicing business. It is grow-ing and is serving to instill confi-dence by the consumer in the ser-vice technician in areas where it isin use. It is helping many techni-cians to recognize their shortcom-ings and to study to correct them.It is giving all of us a status and alevel of achievement to work to-ward.

I would urge all those that havenot taken the CET test to get thedetails and to become a part of thisvery worthwhile program.

Experience has shown that if theelectronic servicing profession isgoing to achieve the level of re-spect and recognition we deservewe must take positive steps to cor-rect our image. The "CET" pro-gram is one of these steps.

r // V --y- LIT iv Lk

Collect these itemswith your purchase of

Raytheon receiving tubes.

Tilsous%Mtn:: -

An'isom:::::

afOuiaala.sdoraaaTa

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17 a

Ask for them at your distributor's-each timeyou buy Raytheon receiving tubes. They're an"EXTRA PLUS" for you-just like the extrareliability you get withfamous Raytheonreceiving tubes.

RAYTHEON


CERTIFICATION ISWHERE THE ACTION IS

ICS will undertake the responsibilityof grading all examinations as CETprogram goes into high gear.A report from Kentucky

The National Electronics certification is now provid-ing the consumer with a tool with which they can dis-tinguish a technician from a service man. I am talkingabout the National Electronics Association certificate.This certificate is to the technician what UnderwriterLaboratories tag is to the appliance manufacturers.

Presently, the national passing average for the certi-fication test is 52%. The Louisville area is proud of its72% average. A quick comparison of those two per-centages will prompt the logical question, "Why?" Ac-tually, it is not a question of why, but one of how.

The answer to this is twofold. To begin with - Louis-ville does not have an electronic industrial plant to drainoff many of our best quality technicians. The second andprobably most valid reason is our high caliber educa-tional program especially designed to supplement thetechnical knowledge of the independent shop ownersand technicians. Not only do we improve our CET ap-plicants' ability, but in addition there is a noticeable in-crease in the quality of repair service in terms of satis-fied customers, less call backs, etc.

Through experience we've found that the averageman needs a little "brushing up" before he takes thetest because of its high standard. This is where our edu-cational programs come in. We were able to obtain avocational instructor who taught in our public schoolsystem for the same hourly pay. Classroom space wasmade available at a very nominal fee from a local vo-cational school. The curriculum included CET prepara-tion using a basic television text. Surprisingly, this textcovered n-ost of the material that was found on thetest. A recent article by a national leader in electronicscriticized the technicality of our test-perhaps he shouldobtain one of these basic television texts.

Other courses offered were transistor, advance color.Classes on business management and customer rela-tions were given at regular association meetings.

The first class brought 55 students to a classroomassigned for 30. It was evident that there was no needfor advertising. Enrollment was open to all full-timetechnicians-in order to insure a fairly average back-ground of knowledge. This was so the instructor couldteach at the same level for all in the class. Class washeld one night per week from 8:00 to 10:00 P.M. for16 weeks, or one semester. Tuition came to $10 perstudent for each semester. The teacher chose textbooks

to fit the course we wanted. These books were paid forby the student.

This is the age of specialization. Plumbers, electri-cians and barbers have proof of their minimum quali-fications by possession of a license. The TV indepen-dent service industry can be maintained by a similarstandard. Why shouldn't the customer be as discrimi-nate about his technician as he was about the brand ofthe set he bought? We are confident a certified techni-cian can be trusted to measure up to a high standard.Here in the Louisville area all the customer needs to dois to look in the yellow pages where technicians aredesignated as CET's under the regular television list-ing. It will follow that he can demand higher prices be-cause he maintains this standard for better service.

Certified technicians can be respected by the manufac-turer. Certification should provide a recognition where-by the press can distinguish a person of quality fromthose of unethical practices.

Now that you've seen its advantages, how can youbring CET to a reality in your area? This programmust be sold to the individual association member andto shop owner technicians. A large number of interest-ed followers is necessary to get it off the ground. Alarge number of participants in the first test series is anexcellent incentive to encourage future participants. Wewere very fortunate to get 11 technicians from oneshop. It's groups like this that make it easier to obtainthat first big class, and it might be added that most ofthese made high scores.

Our first group numbered 55 with 20 passing. Thosewho did not make it the first time were permitted totake the test again. The progress was publicized in thedaily newspaper along with the names of those receiv-ing certification. After this first turnout, it is easier toget smaller groups, including repeats, for periodic test-ing. The repeats are given a text to guide their study,and a review class is held several months later.

NEA's educational programs, coupled with the CETprogram, are moving the independent service dealersout front. If you are interested in the preservation ofthe independent service industry, in raising the qualityof your work, in being nationally recognized and re-spected, in presenting a better image-you owe it toyourself, your family and your community to becomea National Certified Electronic Technician.

MAY, 1968 11

IF' CP FlA New Feature That Allows Our ReadersTo Speak Out On The Issues Of Today

Yes, someone has their hand inyour pocket and your chances ofmaking a living are getting slimmer.

New tube types are the big rea-son.

How many times lately haveyou made a service call and findneed for a tube not in your caddy.I have many times, and lately it'sbecome more frequent. You havethree choices when this occurs:first, you can make an extra tripto the wholesaler to get it and hopethis repairs the set; second, you canreschedule another call for the fol-lowing day; and third, you can pullthe receiver. To make a profit ineach case you must charge the cus-tomer for the extra time and truckexpense.

Why all the new types of tubes?There are several reasons, I feel.One is to provide greater flexibilityin design of new receivers. Anothermust be that the tube manufactur-ers want a long replacement marketfor their tubes since transistors willsoon replace them. Finally to forcea captive servicing market. Thelatter works this way. Only by ser-vicing one brand of receiver can atechnician equip his caddy with ev-ery tube needed to service all mod-els from 1948 to date.

What can we, as independentservice shops do to prevent thisleak of much needed profit? Youcan build shelves in your trucksand carry a few of each type tubewith you, adding new types by re-questing your wholesaler to shipthem as they are supplied to him.With this big additional investmentyou will apparently solve most ofthe problem, but not all. Many ofthe tubes will go out of code date

on your shelf. Many, due to truckvibration, will end up microphonicand be useless to you. If your dis-tributor agrees to consign this largeassortment, charging you only forthose used, can this be a practicalsolution. If the distributor can not,then it is not practical overall.Don't fool yourself by increasingyour inventory a little at a time;the end result is fruitless.

Another partial solution is toscreen incoming service calls andservice only the makes and modelsthat you are equipped to handle.Again you may be reducing yourwork load by 25.

The following suggestion is notan immediate help, but all plan-ning in a shop does not bring in-stantaneous results. The idea is toencourage all your customers tobuy table model color and b/w tel-evision. Those customers that wantfurniture also can buy cabinetsseparately and slide their tablemodel into it. This way your cus-tomers can bring the receivers intoyour shop as they require serviceand save the service call. Since itis in the shop you can order outtubes, replace parts and air checkeach unit for several hours to cor-rect shifting adjustments, beforethe customer picks it up. All yourproblems are solved. Your custo-mer not only saves money but abetter job can be performed sinceyou can air check each receiver.This will be vital when all receiv-ers are fully transistorized.

It's obvious that the latter sug-gestion is the only one that willkeep us in business.

If we must be squeezed, let'sshape it so our future is secure.


We can't leave well enough alone...... so we redesigned the RCA-6BK4A to improve its cap-ability in shunt regulator circuits of high voltage powersupplies in color TV receivers. Always the best tube to dothe job, the RCA-6BK4B is now even better.

An improved plate provides highly efficient heat radiationand uniform temperature distribution ... and permits a 40W max. plate dissipation rating. This rating is especiallyimportant in present-day color receivers. An increased peak

negative heater -cathode voltage capability of 450 V max.results from better heater insulation and tighter processingcontrols. A redesigned top cap reduces strain on dome ofthe glass envelope for greater strength and reliability.

Innovations and improvements that make your serviceoperation more reliable, efficient and profitable are ourconstant aim. So see your local Authorized RCA Tube Dis-tributor for quality RCA receiving tubes.

F.

RCAMAY, 1968 13

A -.,.4.1 A

Today's busy shops areideal prospects for thequick charity solicitationand check pick-up game.This article tells youhow to stop them withone simple statement.

by RONALD JACKSON

Management Consultant

It happens everyday. The phonerings while you're right in the mid-dle of a tough dog but the voice ispleasing and you're caught offguard.

This is Miss Jones a member ofsuch and such church and 1 calledbecause we are getting out our an-nual yearbook. Our committee metthe other night to go over thenames of our community's leadingpeople and several mentioned thatyou would be ideal to represent theTV industry in our booklet. Thebook only comes out once a yearand we were sure that we couldcount on you for a small ad. (Atthis point, if you protest that you

have a policy against going intosuch books because it would meanthat you would have to go into adozen others, your escape hatchwill be closed by, "Well, you couldalways say With the best wishes ofa friend.")

Now, if by chance you shouldask the price, the chiseler knowsshe has a sucker on the line. Shewill probably quote the highest fig-ure she thinks the traffic will bear.If you object, you will be asked fora smaller amount just to keep youin the hook.

If you should ask how big thead will be, you will probably betold "about the size of a businesscard." If the "ad" should appear,it is apt to be squeezed in onecolumn wide by one inch deep.

Once you are "landed" you arelikely to be told that someone willstop by to pick up your copy andwill you please have the checkready because this will save book-keeping. This is known as "settingup the check." However, some willsend out statements. It's cheaperand looks less like a racket.

The worst kind of phone solici-tor is the one who works out of apublic phone booth. As soon as hegets O.K., there's a rush to pickup his money. Nothing is left be-hind but a receipt without identifi-

cation, address, or telephone num-ber. This type does not stay intown too long, making his getawaybefore he lands behind bars.

The large operators don't workthis way. Even in small communi-ties, they look for a sponsor-alegitimate, unsuspecting group ororganization that will front forthem. The front is conned intothinking everything is above board.

The promoter writes up a con-tract and submits it to the group.Under its terms, the group is to re-ceive a percentage of sales and thechiselers have permission to use thename of the orgainzation when so-liciting. Usually the promoteragrees to meet the expenses, in-cluding office space, salesmen, col-lectors, telephone charges and evenprinting.

With this authority vested in thepromoter, he is in a position to takefinancial advantage of the sponsor.He has to be. How else can heshoulder the expenses and stillshow a mighty good profit?

Salesmen and collectors are paidon a commission basis. The officewhere the battery of telephones isinstalled is known as the "boilerroom," probably because of thedin. The latter is partly attributableto arguments among salesmen overcalls. A call is a filing card show -


OUTWITTHOSE

TELEPHONESOLICITORS

ing the victim's name, address, andphone number and the amount ofthe "take" on past efforts of thepromoter.

Sales are turned over to collec-tors-usually good looking girlswho are far from dumb and playtheir part well. They give the im-pression that they are members ofthe sponsoring group or the ladiesauxiliary. On arrival, the younglady flashes a big smile and asksfor the ad copy. If the check is notimmediately forthcoming, it is coylymentioned. Sex appeal will beused. These girls know all thetricks of the trade-and there are alot of them.

You only have to be caughtonce to be placed on the suckerlist for all time. These type of pro-moters check all publications tomake sure that they miss no bets.They can tell at a glance ads thatwere sold by telephone because oftheir size and uniformity. A new-comer makes the round of allprinters to secure copies of theircompetitors' promotions first.

Another approach to look out foris the play one against the other.Once you have advertised in onechurch annual the promoter is aptto represent another faith and ifyou are reluctant to go into the

book, ask if you have somethingagainst this faith since you did runan ad in another's booklet.

You may also ask how youhappen to get that first call...simple, the yellow pages are usedon a considerable basis for thistype of "virgin" solicitation.

Telephone solicitors have a say-ing that "there are only two kindsof prospects, those who buy overthe phone and those who do not."They seldom call the latter.

Prospects are filed and cat-alogued for future reference andmost of the conversation is noted onthis card in order to avoid anyoriginal mistakes or to set up an-swers for your refusal to advertise.

If you happen to be the type ofperson who "just can't say no." yougo into the file marked "taps,"meaning you're a pushover. The"reload" file contains the name ofindividuals who have bought in thepast and may be good once a yearfor a "special edition."

These so-called promoters arepretty sharp and are professionalsat this type of con game. How-ever, there is one simple way tostop them in their tracks.

The next time a caller of whomyou have reason to be suspiciousgets past the person taking your

service calls and reaches you-justtell him or her that you never buyover the telephone but that if hewill stop in with proper credentialsyou'll be glad to talk to him.

You won't have to worry abouthim and his fellow chiselers visitingyou. They will realize immediatelythat you have become wise tothem. The word will spread quicklythat you are "burned out" and notworth calling any more.

There are many churches andcommunity functions that youshould back as a good investmentin your community affairs. Don'tsay no to everyone that comes inthe door because in many casesthese people don't want to ask youto take an ad in the Little Leagueprogram anymore than you wantto advertise. They are much moreembarrassed to ask and a quickyes will mean a lot in future busi-ness not only from the people youreach with this type of advertisingbut from the person doing the so-liciting.

Don't have a policy of no to ev-eryone ... just make sure that thedollars you do spend are spent onthe right projects. On the otherhand, a no policy towards tele-phone solicitation is the best an-swer you can give.

MAY, 1968 15

New RCA advances willchange your thinking aboutantennas and rotators.The era of compromise is over!Formerly, a UHF corner reflector(long known as the finest antennafor UHF reception) could not becombined with a VHF antennawithout sacrificing gain on theVHF band. Now, RCA engineerswho have had the experience ofworking on antenna spaceprojects, have developed acorner reflector that doubles asa VHF director and actuallyincreases gain.

High -gain UHF corner reflector with built-in VHF -UHF crossover network, also acts as VHF director.

The new RCA COLOR POWERcombination antennas are thefirst broadband integral antennadesign to deliver high gain andsharp directivity on both UHF andVHF bands-resulting in clear,crisp reception on Color andBlack & White TV. The secret is inthe combining network andbalanced phasing lines. Note theparallel connecting bars in photo.They stay parallel, becausethey're thick aluminum strips,rather than wires that easily bend.Installation is fast because of

Balanced phasing lines, of rugged aluminum, stayin shape.

snap -lock elements. Ghostrejection is great, because ofdesigned -in, deep electricalnulls resulting from straight,parallel dipoles and completelybalanced design. All strong,tubular aluminum construction.

Until now, a rotator drive unitcould have problems coping withwind, icing and large antennaloads. Now, RCA introduces anew dimension in antennarotators with exclusive pre -turning momentum, that developsthe torque necessary to handlesuch situations. Heavy-duty,rugged clamps also prevent mastslippage that can develop underthese conditions.

These new RCA rotators have thenon -slip ruggedness of a maindrive gear that's part of the shaft,meshed to a rugged worm drive.

RCA's exclusive over -runninggear clutch permits motormomentum to develop beforeturning the mast-assuring thetorque that is necessary to moveheavy loads. You'll like its easyinstallation. The terminal boardcover has an attached captivethumb nut. Weather resistance isassured by a plastic shield. Highstrength, light -weight aluminumhousing results in less load onthe supporting mast.

Rotator control is solid-state designed, to preventmechanical wear and synchronize with drive unit.

RCA's rotator control unit wasdesigned to please the decor -conscious housewife, as well asthe family's TV fans. The RCA 707is completely electronic too,for longer life.

Pre -turning momentum, for ice -breaking torque,is attained in RCA rotator drive unit.

Pin point directivity ... the driveunit on the roof is always fullysynchronized with the knob onthe control unit. You are never indoubt as to the position ofyour antenna.

The "505", a manual control unitwith full 360 indicating dial isalso available.

Use an RCA COLOR POWERantenna and an RCA antennarotator on your next installation.Pick them up from your RCADistributor. They'll help you startyour own revolution againstcall-backs.

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RCA COLOR POWER UHF-VHF/FMAntenna. Model -.71013930

Send a technician toPhilco service dasses,and you'll

get a salesman in return.Contact your local Philco-Ford parts house for technical

sessions on the 1969 Philco Line.

He'll be the most persuasive salesman you ever had, even without opening his mouth.It's reliable after -sales service that really moves goods today.

When you can put up the Philco Qualified Service sign in yourstore, you'll give prospective customers real confidence

in your service. And that means confidence to buy.

Your service technicians can get all the training theyneed right there in your area. And from then on,

our Tech Data Service keeps them up with what'snew in servicing and design. It'll mean faster diagnosis

and remedy, fewer call-backs. And from Philco-Fordyou get the fastest parts delivery in the industry.

It can all mean more service business- more repeat business. Yourstore can appear in our Yellow Pages listings, making you the headquartersfor Philco Service in your area. Remember, we tell all Philco buyersabout Philco Qualified Service in our product Use and Care books.

That's the outline of Philco Qualified Service and how it'll help yoursales.

Philco-Ford Parts Stores Feature FINCO ANTENNAS . . . TheAntenna That Captures The Rainbow.

PHILCOTHE SERVICEMAN'S FRIEND FOR 39 YEARS

PHILCO PARTS STORE6393 E. Washington Blvd.

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PHILCO PARTS STORE579 Adrian Rd.

Burlingame, 692-3835

PHILCO PARTS STORE1891 W. Roosevelt St.Phoenix, AL 8-3965

ELECTRONICserviceservice dealerCALIFORNIA SECTION

CSEA Editorial AdvisoryBoard and Officers

PresidentHUGH W. WILKINSVice PresidentLARRY SCHMITT'SecretaryOAKLEY DEXTERTreasurerVIRGIL GAITHERImmediate Past PresidentPAUL E. FORT, JR.

Board of Directors

Zone AAL FOXZone BLEE HOYLARRY SCHMITTOAKLEY DEXTERZone CBOB COBBZone DMEL HAURYZone EROY GRYBOWSKIZone FEVERETT PERSHINGVIRGIL GAITHERHUGH WILKINSZone GPAUL E. FORT, JR.

Board of DelegatesChairmanJIM BALLARDVice -ChairmanMONTE HUCKLESecretaryAL COXLegal AdvisorC. C. MONTGOMERYCALIFORNIA STATEELECTRONICS ASSOCIATION, INC.RALPH JOHONNOTExecutive Director13543 S. Hawthorne Blvd.Hawthorne, California 90250(213) 644-4636

CSEA Convention To Feature Sessions On

Radiation, Warranty & Technical Topics

The 1968 annual Convention ofthe California State Electronics As-sociation will feature the most out-standing series of guest speakers,panel discussions and technicalseminars ever presented in the As-sociation's history.

The Convention, slated for May30 through June 2 at the HaciendaHotel in Fresno, California, willcover all of the major problems fac-ing the independent service dealertoday.

Of major importance to anyoneworking on color television is thethreat of radiation damage andCSEA has been able to have as a

major speaker Robert D. England,Senior Health Physicist of the De-partment of Public Health in Cali-fornia. According to Mr. England,"We feel a responsibility to help in-sure that advice to television ser-vicemen regarding X-ray emissionsfrom television receivers is ade-quate and factual. There is definitedanger of radiation effects and it isimportant that this information beoutlined as quickly as possible."

WarrantiesWith the announcement last

month that RCA will now providea two year color picture tube war-ranty on their 1969 line, following

MAY, 1966 19

CSEA CONVENTION TO FEATURE RADIATION, WARRANTIES AND TECHNICAL ADVANCEMENTS

Admiral's three year warranty an-nouncement, it is even more impor-tant that the independent servicedealer take a look at the "warran-ty war" and evaluate his place inthis situation. A panel of five deal-ers will discuss this problem andgroup participation will be an im-portant factor in the stand CSEAwill take in regards to extendedwarranties.

Technical SeminarThe latest in alignment gear and

techniques will be discussed by agroup of experts during a specialsession on Friday afternoon. Theprogram, chaired by Iry Tjomslandof Hurley Electronics, will demon-strate good alignment practices andthe latest Sencore alignment gearnever before shown to the trade.

Workshop SessionsA new workshop session has

been included in this year's conven-tion program and will be designedto discuss the role of different of-fices in local chapters of CSEA.The session will be designed to pickout the problems of running achapter or zone and highlight whatcan be done to build a strongerunit on the local level. Program -duties will be major topics in thisFriday session.

Major SpeakersMr. M. L. Finneburgh Sr. of the

Finney Company will be the guestspeaker at the annual Saturday eve-ning banquet. Finneburgh is one ofthe nation's most outstandingspeakers and his well known topic,"The Future Belongs To ThoseWho Prepare For It," has becomea byword in our industry. A majorevent of many association conven-tions throughout the nation, this is

his first opportunity to speak to themembers of CSEA. Finneburgh hadbeen scheduled for last year's meet-ing but was forced to cancel outprior to the convention.

William Hargin, President of theCalifornia Cable Television Asso-ciation, will also be a featuredspeaker at the convention. His top-ic will be the need of greater co-operation between the service in-dustry and the cable television in-dustry should be a major contribu-tion to the convention program.Jim Ballard recently representedCSEA at the annual CCTA con-vention in San Diego and was wellreceived by the members of thatgroup.

John Betz, president of the National Electronic Associations, willbe another top national figure toparticipate in the convention pro-gramming. A repeater from lastyear, Betz will highlight the activi-ties of NEA and the many pro-grams it offers to CSEA membersas members of NEA. Betz operatesone of the largest service organiza-tions in Iowa.

In addition to these guest speak-ers the convention will also featureoutstanding programs by representa-tives of sponsoring manufacturersincluding the General Electric Com-pany California Distributors, RCAParts and Accessories and Elec-tronic Components divisions, theWinegard Company, Zenith Dis-tributors in California, SylvaniaDistributors in California, Philco-Ford Parts Stores in California,Hurley Electronics and AndrewsElectronics in Southern California,Sencore Company, Jerrold Electron-ics and several others who have notbeen finalized as of press time.

Other SessionsIn addition to the outlined pro-

grams there are several other ma-jor discussion sessions including apanel discussion on "Should Tech-nical Ability Be A Part Of The Bu-reau of Electronic Repair DealerRegistration?" Solid State and "TheState of the Art" plus a major ad-dress by Mr. Sig Hanson, Chief ofthe BERDR who will address thegroup during the President's lunch-eon on Sunday June 2.

Social FunctionsThe social aspect of the conven-

tion has not been overlooked eith-er. Opening the four -day confabwill be a get-together barbecue atpool side of the Hacienda. Therewill be cocktail parties before bothevening affairs and there will alsobe a major hospitality area. TheHacienda itself is the show placeof Fresno and there will be no lackof things to do and places to see.

CostThe cost to members of CSEA is

very nominal. There is a $10 regis-tration fee for single representa-tives and a $15 registration fee forcouples. Additional registrations forchildren are $2.50 each. This onefee pays for all meals and events in-cluding three breakfast meetings,three luncheon meetings and threedinner meetings. The children willnot be given tickets for the Fridayor Saturday night banquets sincethese will be adult only affairs.

The hotel runs $9 per day for asingle and $11.00 per day for a dou-ble. This means that the entirethree nights and four days will costless than $50 for two and includeshotel and all meals. A real bargainwith the thanks going to the manu-facturers who have agreed to spon-sor certain events.


CSEA president's reportice.

HOUSE PASSES X-RADIATIONCONTROL BILL

381 to 0: That is the margin bywhich HR10790 passed in theHouse of Representatives the weekof March 18. This bill would au-thorize the Secretary of Health,Education and Welfare to establishstandards for control of electronicradiation.

I do not have the space in thiscolumn to go into the details ofthis measure (I believe the editoris dealing with it elsewhere in thisissue), but I can tell you that itprovides for creation of an advis-ory board to determine rules andregulations for implementing itsprovisions. This board would berepresentative of the various seg-ments of the television industry,the academic fraternity and thepublic. From information comingto me, the commercial segmentswould most likely be drawn fromorganizations in their respectivefields. That would include the tele-vision servicing industry.

If finally adopted as now pro-posed, the law would impose stifffines for violations of the rules andregulations issued for control of X-radiation. $1,000 per unit violationis mentioned.

Those of you in the televisionservicing industry who persist in theold LSD dream that, unlike everyother special interest body in theU.S.A., you can protect your in-terests all by yourself-without or-ganization, and that, at worst, thegood old manufacturer will takecare of your problems in such mat-ters as this, should dwell on the

by HUGH WILKINS

following probability for a few mo-ments:

Television set manufacturerswould most certainly be represent-ed on the X-radiation control ad-visory board. They will gladly pro-pose and abide by standards underwhich sets will leave the factory asfree of X-radiation as a new-bornbabe. However, guess who will becompletely and solely responsiblethereafter for maintaining that con-dition. Why, of course, little oldyou, the t.v. service technician. Andthat includes all you go-it-alonerswho disdain the strong right arm oforganization - your organization-and depend, instead, on some-body else to look out for your in-terests. Get wise, gentlemen. It justain't that kind of a world.

CAN WE IGNORE IT?It has been suggested by some

in our industry who have a bigstake in color t.v. sales that pub-licizing our concern with the X-ra-diation issue will only add fuel tothe fire of public apprehension. Ourdealing with the matter in the pagesof Electronic Service Dealer, ofcourse, confines our discussion pret-ty much to those in television salesand service. However, if we thinkour ignoring the matter completelyis going to make it go away like abad dream, passage of HR10790should put us wise to the facts oflife. Certainly, the public press isnot going to let the matter lie. Forexample, Margaret Dana, in hernationally syndicated column, Be-fore You Buy (Los Angeles Times,April 14, 1968), devotes abouttwo columns to the subject. It wasat least comforting to note that she

closed her discussion with the re-mark that various organizations atthe national, state and local levelare urging tv technicians to tacklethe problem at the consumer leveland are providing information forthat purpose.

CSEA Moving on X -RadiationIssue

In my message in the March is-sue, I quoted from a letter I wroteto the Director of the National Cen-ter for Radiological Health inWashington, D.C., asking for infor-mation on an approved device forchecking out radiation hazards.The result has been to start in mo-tion a whole program under whichCSEA members should be able toprotect their technicians and theircustomers from excessive radiation.

Without taking the space toquote the reply verbatim, I cansay that the Director expressed ap-preciation for the fact that CSEAwas moving forward on this mat-ter, it included as an attachmentnecessary instructions for buildingan accurate device for measuringX-rays from t.v. sets under fieldconditions and, perhaps most sig-nificant of all, it put us in touchwith the office of Dr. Simon Kins-man, Chief of California's Bureauof Radiological Health. This lattercontact has proven very produc-tive.

E. H. Runge of Plaza TV inWestminster, California, sent uswhat sounds like a very practicalsuggestion for ascertaining possibleX-radiation hazard to technicians.Mr. Runge is manager of retailsales at Plaza TV and has a back-ground of teaching X-ray techni-

MAY, 1968 21

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cians in the techniques of radio-graphing the human body, metalseams, etc. His suggestion: Clip anunexposed dental film, sensitiveside out, to the shirt pocket of thetechnician. After 3 or 4 days ofexposure, have it developed. If themetal clip shows up on the film,over -exposure exists. We are check-ing this out as a possible additionto our program and you will bekept advised.

A GOOD SUGGESTIONTwo members of our CSEA State

Board of Directors, Al Fox and my-self, are pursuing this entire sub-ject in cooperation with ExecutiveDirector Ralph Johonnot at ourhead office. Ralph has been in tele-phonic communication with care-fully selected individuals through-out the country to see that our pro-gram follows a meaningful courseand that we remain in a strong po-sition to protect the interests of ourmembership in this matter. At thepresent time, we are awaiting de-livery of an approved instrumentwith which to conduct some fieldchecks of our own.

Apropos of all this, I would liketo plant a seed of a thought in thefond hope that it may grow into astrong and mighty oak: Since manythings of concern to us are happen-ing on the national scene, and sincethe combined resources of existingorganizations are none too great tocope with these matters in an ef-fective way, how about forming anational coalition of organizationsto accomplish specific things thatwe can agree must be done? NEAand NATESA might start the ballrolling by agreeing on the thingsthey can pool their efforts on andforgetting (for now, at least) thethings that keep them apart. Just athought.

A TECHNICIANS' EXTRABOARD?

At the last meeting of Zone "F"Council, the idea of forming whatamounts to technicians' extraboards at various locations withinthe Los Angeles -Santa Ana -River-side area was discussed. It takes aleaf from a system long since adopt-ed on transportation systems. Afixed complement of full-time em-ployees handles the day -in andday -out requirements of the servicewith regular hours and pre -deter-mined wages. But what about sick-ness, leaves of absence, unforeseenincreases in demands for service?These needs are covered by menassigned to an extra board on arotating basis. They must have (oracquire during their tenure on theboard) the necessary qualificationsfor all the types of service to befilled from the board. They areguaranteed a pay rate and a mini-mum number of days work per payperiod, half -month or month. Theseman usually make more moneythan "regular" men and acquire amuch greater variety of experience.They are privileged to accept aregular position at any time it isoffered.

In our industry, CSEA memberswho are interested in having sucha pool of technicians availablewould subscribe to the plan and di-vide the costs thereof on a prede-termined basis. (Actually, this sys-tem should be self-financing.) Theidea, of course, is to keep quali-fied technicians in the servicing in-dustry by offering them good in-come on a steady basis, and to en-able shop -owners to fully benefitin servicing which they cannot real-ize unless they have the manpoweravailable to do so. What do youthink?


CSEA news wire119101188

RALPH JOHONNOT, CSEA Executive Director

*** STATE NEWS ***

State dues were raised by board action effectiveMay 1st. Rising costs of postage, rent, salaries,taxes, etc., brought about the necessary increase.Dues of $30.00 per year were established in 1958.Look what has happened in these past ten years toour dollar. I am sure no one will begrudge the$12.00 per year increase when they take the abovefacts into consideration.With some Chapters there will be no change in theoverall total due to the reapportionment of Zoneand Chapter dues. Shortly it will be very apparentthat this increase will enable your Association tomake some outstanding achievements as the budgetcan allow the progress which all members desire.Publicity of the Association and creating a betterimage of the profession are number one on theagenda.

*** SAN MATEO ***

Annual installation and dinner dance scheduled forMay 11th at Redwood City Elks Club. Western themewith dancing by Don Barsis band.

*** ZONE F COUNCIL ***

Directors elected for year'68-'69 are a re -run ofthese dedicated men. E. Pershing, V. Gaither andH. Wilkins.Los Angeles area news media covering last of sub -senate hearings of BERDR's future was KNX radio,Baxter Ward's program and Los Angeles Times. Mr.Wilkins is scheduled to be on the Joe Pyne programthe week of April 22nd.Chairman Midkiff appointed W. Lawler, Ralph Singletonand Ray Murphy to the NEA convention hospitalitycommittee.

*** ZONE B ***

At their last Zone meeting they decided that theZone would give as awards for attending the conven-tion 8 checks for $25.00 each to the members ofZone B who have checked in before 5:00 P.M. Thursday,May 30th and are still in attendance for the drawingduring the President's luncheon June 2nd.Zone officers for '67-'68 are Ken Deedler, Chairman,Jim Ballard, Vice Chairman, and Al Cox, Secretary/Treasurer.State Directors for '67-'68-Oakley Dexter, LarrySchmitte and new to the board Vern Hassett. Con-gratulations.

* * * POMONA CHAPTER ***

Students needed for apprenticeship program at ChaffeyCollege. Anyone knowing of interested studentscontact Ed Murray at Ed's TV in Cucamonga. Threemembers passed the certification examination. Hats

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off to Dean Dresp, Jim Bailey and George Campbell.Officers for '67-'68 are Frank Collins, President,K. Evenhuis, Vice President, Ed Murray, Secretary/Treasurer and Delegate.

*** BURBANK/GLENDALE CHAPTER ***

Eight shop owners and Techs took the C.E.T. exami-nation on Thursday, April 11th. Wonder how manypassed, including yours truly who took the chance.

*** ALAMEDA CHAPTER ***

Two area reorganizational meetings held during themonth of March . . . Thirteen new members signed up.Third meeting scheduled for April 16th. This driveshould make Alameda about 35 members strong and anew contender for the new perpetual chapter trophy.New Chapter name is Alameda County Chapter ofC.S.E.A. Long live the name of ACTRA and it'sfounders, only progress and time changes all.

*** STATE BOARD ACTION MARCH 24th, 1968 ***

A new division of membership for California dealersinterested in becoming "Affiliate Subscriber" in theworkman's compensation group was created. This newclassification enables an interested firm to enjoythe savings by group participation of our groupplans. Savings should be in the vicinity of 20%or better. $10.00 per year was established as mini-mum dues, without vote or right to advertising asa member of C.S.E.A.

*** BBB BROCHURES ***

Now total distribution is over 100,000 copies. Nonmembers will find this available from their localBBB. (Better Business Bureau). If you haven't seenone and want a copy send a self addressed envelopeto the CSEA State office. It is sure worth the .06cents.By the way, the pamphlet that started it all threeyears ago, is being reprinted from state to state.The last being the state of Oregon who changed onlya word or two from it's original conception. Itgives me a great satisfaction to have been the authorof same.

*** LOS ANGELES ***

Miles Sterling gave a most informative talk on pricingof services and his new forms for "dealer -customer"agreement of services on March 22nd. April 25 gueststhe "Alignment Club" on alignment techniques.

*** I.C. COLLECTION SYSTEM ***

Report in for the month of March indicates extremelygood collection results for our members. Anotherreason for being a member of C.S.E.A.

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Sacramento, 442-9041Dan Kealy (right) was recently inducted as President of the Pasadena Chapter of CSEA. Doingthe honors was immediate past president Ray Doyle (left).


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30 DB COLOR TANDEM AMP (Model 7261).Separate 75 ohm preamplifier and ampli-fier. Also available in 300 ohm (Model7262).

LiiCHANNEL MASTER IELLE NVILLE, NEW YORK

Now...an exceptional opportunityfor CSEA members to save money onWorkmen's Compensation Insurance

TheCSEA GroupWorkmen'sCompensationPlanTV sales and service dealers who are members ofthe state association may now purchase theirWorkmen's Compensation Insurance on a groupbasis. Republic Indemnity, an innovator in thisfield, has designed and is offering the specialgroup plan.

There are many advantages including special-ized safety engineering service, performed by peo-ple who know your business . . . superior claimservice ... and most important the opportunity tolower your insurance costs through participationin group dividends.

Last year Republic Indemnity paid an average of21% in dividends to policyholder members ofother groups. You may not have received divi-dends from your present insurance company be-cause of your relatively small premiums. But nowyou can participate ... and start saving.

Any CSEA member who pays $150 or more peryear in Workmen's Compensation premiums iseligible. Or if you're not a member now, you canbecome an affiliate subscriber for $10 and partici-pate fully in this exceptional opportunity. Anylicensed insurance agent or broker can place yourbusiness with Republic Indemnity.

Don't wait-learn all about the CSEA GroupWorkmen's Compensation Insurance Plan today.

REPUBLIC INDEMNITYCOMPANY OF AMERICA

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CSEA SETTLES RED CARPETPROGRAM WITH MAYTAG

Los Angeles, Calif. - The California State Electron-ics Association has settled a dispute over its "Red Car-pet" promotion for members with the Maytag Company.

CSEA had been contacted by Maytag in regards tothe use of the name "Red Carpet" in its promotion sinceMaytag had been using a similar name for several yearsin denoting their appliance service program.

Although the Association felt there was no infringe-ment on their part, since Home Electronic Service ismuch different than Appliance Service, it was agreedthat for the benefit of both programs CSEA wouldchange their name to "Red Banner" service or a similarname.

Maytag and CSEA worked jointly to accomplish anagreement to avoid any conflict of slogans now or in thefuture.

CSEA WORKMAN'S COMPENSATIONPROGRAM OPENED TO NON-MEMBER

As you know, the California State Electronics Asso-ciation would like to see all responsible T.V. sales andservice shops become members. With this in mind, theBoard of Directors has elected to offer a limited mem-bership known as an 'Affiliate Subscriber' for $10 a year.

This allows any properly licensed shop in the stateof California to participate in the Workmen's Com-pensation Group.

It is the Association's way of showing their vitalinterest in your dynamic industry.

In our previous issue, it was indicated that a non-member can utilize this unique advantage for one yearonly. The Board has eliminated this limitation and an'Affiliate Subscriber' can fully participate in the Work-men's Compensation Group.

This is another constructive step forward by theC.S.E.A. in their efforts to provide benefits that meandollars in everyone's pocket.

Well over 300 dealers attended the recent Kiesub Karnival to takeadvantage of big discounts and to view new items. Shown at left isCliff Tharp and Art Herman who represent Sencore going over somedetails with Clark Zackman, Kiesub President, and Richard Glenn ofGlenn Radio in Riverside. In picture at the right is George Perry show-ing some new merchandise to Mr. and Mrs. Ski Dziedzer of SpecialElectronics Co. in Long Beach.

26ELECTRONIC SERVICE DEALER

4111PIPOPM111111110,

ELECTRONICservic alerIOWA BEACO

ED VILIMEK, President

CLARK POHL, Vice PresidentPerry, Iowa

REX RAY, SecretaryWashington, Iowa

VIC UKER, TreasurerClarion, Iowa

BOARD OF DIRECTORS

WAYNE HUTCHINS, Central CityB. R. MOON, Des MoinesDEAN OBRECHT, AmesKEITH WALLRICH, KeotaMERLE STRAHORN, HamptonRAY SCHOOLER, Iowa FallsCLARK POHL, PerryGLEN DICKEY, Mt. VernonWm. ROGGOW, Storm Lake

CLARK POHLSection Editor

IOWA PRESIDENT'S

MESSAGE by ED VILIMEK

"BY ANY OTHER NAME . . .""A rose," said he, "by any other

name would smell as sweet."Shakespeare also said that theworld is a stage and we are butthe players on it. In the presentage, the "world" understands mostof what it knows by the names andwords we use. The facts don'tchange by changing the words; itjust becomes easier to obtain effec-tive communication when specificterms have specific meanings.

Few vocational fields have anopportunity to choose, for itself, thename or names it wishes to beknown by. Seldom is enough con-cern given to the effect such

name(s) might have on assistingor impeding public awareness andunderstanding.

Persons working the television,radio, record player, ad infinitum,area have such an opportunity. Al-though many people in the areahave adopted terms such as ser-viceman, technician, repairman, engineer, representative, etc., it is

timely to consider the values of asingle term to be used in the in-dustry.

"Electronics" is the generallyused term to describe the industryresponsible for devices utilizing theelectron in any way other than forhousehold or industrial power.(Since it is well established, it is

not available for the people in-volved, as in machinery -mechanic.)

Analogous vocational descrip-tions to the term, "electronist," ex-ist in numerous professional, tech-nical, and service areas. To cite afew: pharmacist (druggist), psy-chologist, therapist, taxidermist, etc.The suffix, "ist", generally comesfrom the word, "assist".

Some fields have adopted (orhave adopted for them) suffixeser, -or, or -ir. Representative sam-ples are lawyer, teacher, plumber,player, actor, bookkeeper, etc.

Another family of names comesfrom "-ant", or "-ent". Those inaccounting, merchandising, manag-ing, or top-level politics (presi-dent) have acquired these endings.Lacking a palatable generic term,they add the term, "consultant" fora title or name.

Closely related are the "-ian"groups. Physicians, surgeons, clini-cians, technicians, electricians, pol-itician, etc.

The basic question seems to be

whether to apply a name or termi-nology based on the generic area(electron) or the various workingareas (repair, design, construction,etc.). Assuming that the genericarea is preferred (and in the longrun, these fields have a better pub-lic image), then it remains tochoose a suffix.

People who work on teeth, thedental structure, are called dentists,o r t h o d o ntists, prosthondontists,dental technicians, etc.; peopleworking on the physical body arephysical therapist, physiciatrists; inmedicine, older specialities are

known by the "-ian" endings, suchas pediatrician; while newer spe-cialties, more often use "-1st", as

in otologist (ear specialist). Itwould seem that people who workin the specialized area concernedwith electronic function might dowell with the name, "electronist."

Alternative forms of the word"electron" are simply not available."Electroner" is ridiculous; "electri-cian" is already used by power ser-vice people, and "electronent"lacks historical acceptance; "elec-tronic" might have been useful, buthas been developed as a term forthe general field.

Just as the lawyer may special-ize in corporate law, tax law, orsome other area of the legal pro-fession, the "electronist" may workin design, engineering, production,maintenance, repair, or some otheraspect of the electronic industry.But how much less confusing itcould be for the public to associate"electronist" with these areas rath-er than having to fumble throughthe maze of current ambiguous ti-tles -- serviceman, repairman, en-gineer, technician, etc.?

MAY, 1 9 6 8 27

SYNZ BUZZ . . .

by R. L. K.

Saddened by the news of thepassing of an old friend Henry Gul-liver I could write many para-graphs about Henry but I will justsay he will be missed.

Mixed emotions about the de-mise of the Beacon which I alwaysconsidered a pet of mine havingbeen one of the original instigatorsof it. However I was also proud tohave been included in the new

Electronic service dealer. I wouldabbreviate that to ESD but the wayI type it might come out somethingelse and then I would be accusedof being a Hippie.

However I feel like the newMagazine is a considerable steptoward better cooperation and pro-gress in our organizations. I alwaysfelt that the Beacon was the bestput together magazine in the busi-

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ness but this new N.E.A. magazinehas a beautiful Format and is acredit to all concerned.

Spring time is here again andwhen your wife starts houseclean-ing and tearing up things aroundhome don't sneak out to do someearly fishing, go down to that shopof yours and take a good long lookat what all you can do in the wayof spring cleaning such as sprucingup the place inside and out withsome paint and soap and water.Also give your books a good clean-ing and see if you are up to par incharges, etc.

Another sad lesson learned onsolid state T.V. the diodes used inHoriz. Deflection circuits cannot betested front to back ratio as an ac-curate check for being good. Wehave found that in the circuit theyhave a tendency to act as a Zenerand are actually defective - al-though the front to back ratio isgood, the only accurate test, re-place them. Our Tech Specialistsays they are Zenering and that'sthat.

Read where pay T.V. is dying anatural death, tendency for smal-ler and cheaper portables and smal-ler color sets are the coming thing,all good news for the servicer.

Dick Moon is getting fatter,Kurtz is getting thinner, Ed Vili-mek is working harder, at all of hisendeavors, so all in all things in ourpart of the country are normal.

THE OPENING OF RADIO TRADE SUPPLY'Snew offices in Des Moines was one of thebiggest such events ever held in Iowa. Withseveral hundred dealers attending the open-ing, Radio Trade provided many local fac-tory representatives to answer questions onlines handled by the firm. Shown above isthe registration desk that greeted dealers asthey arrived to view the new facility.


KANSASELECTRONICASSOCIATIONYour %163 nefuftece

PRESIDENT

Robert IICrrnie.k

TREASUREREmmett Hughes

1ST VICE PRESIDENTLloyd Milham

2ND VICE PRESIDENTSDavid SmithermanR. A. SwanKenneth Marcy

SERGEANT -AT -ARMSStanley Gresham

SECRETARY ANDNATIONAL DIRECTORNA Ili old Car Lien

MEMBERSHIPI au! cn

ACME RADIOSUPPLY, INC.

TOPEKA, KANSAS 66601

135 KANSAS AVENUE

MANHATTAN, KANSAS

SOUTH HIGHWAY 177

Wholesale Distributors For

CHANNEL MASTER & RCA

ELECTRONICservice dealerKANSAS KEA NOTES

KEA President's Message

by ROBERT HERMRECK

KEA ONWARDAND UPWARD

Kansas is very busy now makinglast minute preparations for ourannual convention, which is to beheld in Wichita May 10, 11 & 12,1968. At which time new stateofficers will be elected. Our con-vention will be adjourned earlySunday morning and weather per-mitting a group of KEA men planto fly to Lincoln to the NEABoard meeting.

After having had the opportu-nity to be Kansas State Presidentfor the past two years, I want totake this space and give some wellearned praise to all my fellow KEAofficers who have worked so hardto give KEA the boost it needs andincrease our membership. All ofour KEA men in Kansas seem tobe in High Gear and anxious toprove our association is very bene-ficial. We have gained new chap-ters and hope to see many moreorganized in the near future.

We, the past officers of KEA

want to wish our new officers muchsuccess. We will be ready atany time to give our continuedsupport to our organization as itis climbing and giving increasedbenefits to its members while thepublic becomes better acquaintedwith our standards as Honest Tele-vision Businessmen, doing our ser-vice in the community.

Much continued success to KEA.

KEA CONVENTION NOTICETime-May 10th, 1 1 th & 12th,

1968

Place-Holiday Inn (downtown)Wichita, Kansas

Events-May 10th, 5:00 p.m.Picnic

8:00 p.m., Board MeetingMay 11th-Seminars

Business MeetingElection of OfficersBanquet and Dance

May 12th-Business MeetingMembers and Non -Members

Invited

RRWICHITA

RADIO SUPPLY CO1YANSALINA GREAT kIND or orated

RCA Authorized Distributor for Pm°Tubes & Service Parts Antennas & Accessories

MAY, 1 9 6 29

ANYONE FOR MONOPOLY?

by LLOYD MELHAM

You have probably heard of thesmall nation that had one TV sta-tion. When the citizens complainedof government monopoly the dic-tator allowed another station. One

night the dictator was to give oneof his 2 -hour speeches and all thecitizens were requested to watchand listen. After about an hour onecitizen could stand no more so he

CLASSIFIED ADVERTISING

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HEALTH PLAN OFFERED

SAVE more than 40% on your Hospital-ization Plan. Call .1. Wortels-Insur-once Counselor to Electric League.

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WANTED

Experienced T.V. technician interested in part-nership in completely equipped T.V. Sales andService Business. Good opportunity in growingFeather River country at small investment.Paradise T.V., 10 Pearson Rd., Paradise, Calif.

ANTENNA REGIONAL MANAGER WANTEDExcellent opportunity for an aggressive man to join nationally known antenna manufac-turer as their Regional Manager in southern California.Salary based on experience. Car furnished. All expenses paid. Excellent fringe benefits. . . insurance, profit sharing program, paid vacations.Send resume to Tom Pfeiffer, Soles Manager, The Finney Company, 34 West InterstateStreet, Bedford, Ohio. All replies strictly confidential.

Application For MembershipNational Electronic Associations California State Electronic AssociationKansas Electronic Association Iowa Television Service Association

13543 S. Hawthorne Blvd.Hawthorne, Calif. 90250

FIRM NAME_ Owner's Name

Business Address State Resale Permit No.

City Zip Code State Refistration No.

Phone Number

Single Ownership Partnership Corporation

If partnership or corporation, name partners or officers

Number of years in Radio and/or T.V. business Number of years at present location_Number

of years past locationNearest office of Better Business Bureau

Name of Bank Branch Address City_

Name of Suppliers

turned his set to the other stationand to his amazement saw a uni-formed police officer with his gunextended repeating this statement,TURN BACK TO CHANNELONE, TURN BACK TO CHAN-NEL ONE.

In a democracy like ours we dothings different. In our area wehave 6 TV stations and you canwatch which ever one you wish. Theonly catch is that very often all 6will have the same program.Whether it is a senator announcingthat he will run for president, ourpresident announcing that he willnot run or our vice president an-nouncing that he does not know ifhe will run or not all 6 stations car-ry the same program at the sametime.

At 10:00 o'clock at night weare forced to watch news, weather& sports whether we want to ornot because all 6 stations carry thesame program at the same time.Our only other choice is to turnour TV sets OFF. I have even seen,on several occasions, when all 6stations were broadcasting com-mercials at the same time.

In this year of national electionsthe Democrats are forced to watchthe Repulican's National Conven-tion and the Republicans are forcedto watch the Democrat's NationalConvention for it's a sure bet thatall stations will again carry thesame program at the same time.

Saturday mornings all stationsshow cartoons if you can call themthat. Many afternoons all stationsshow baseball or football gamesdepending on the time of year. Weno longer have a choice of pro-grams to watch. Our only choiceis to watch the same program ortype of program on all stations orturn our TV SETS OFF.

I think it is about time for ournational networks and local sta-tions to give the viewing public achoice of what we watch insteadof MONOPOLIZING ALL STA-TIONS WITH THE SAME PRO-GRAM AT THE SAME TIME.

LEM


STICK 'EM UP!FOR 1968, GAVIN STEALS THEINDOOR ANTENNA MARKET ,t

WITH THE FIRST MAJORCHANGE IN A DECADE

Gavin's exciting new line of Monitor antennasQ provide a new standard of excellence,

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NEW moNn111100 STIekSTOANYTHING I Gavin's new Monitor

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"'That's a real good color picture!' iswhat I like to hear after I put up a newantenna because to me a pleased cus-tomer is like money in the bank. So I

don't take chances-I install JFD ColorLasers for top color pictures.

"I like the way the Color Lasers work onall the VHF and UHF stations here. Theyrig up fast and give us better results inthe form of precise color and ghost -freeimages."

Elmer Whitmore prefers JFD engineered -for -color Color Lasers, like many otherprofessional antenna installers, for bestpossible performance.

D BRILLIANT COLOR - flat (frequenoyindependent) response across each chan-nel, free from suck -outs or roll -offs. Keepscolors vivid and alive.

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LUSTROUS, ELECTRICALLY CON-DUCTIVE GOLD ALODIZING promotessignal transfer, protects against corro-sion, enhances appearance.

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ELECTRONIC service dealer - …...3. Don't "cook" sets with variack-use spray coolent. 4. Set high...

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Transcript of ELECTRONIC service dealer - …...3. Don't "cook" sets with variack-use spray coolent. 4. Set high...