Electronic CommerceNonhlanhla Shongwe 698470726. Introduction Mission statement Product Business...
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Electronic Commerce Nonhlanhla Shongwe 698470726
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Introduction Mission statement Product Business model SWOT Analysis Conclusion
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Google ◦ is a global technology leader focused on
improving the ways people find and use information
History◦ Started in January 1996 by Larry Page and Sergey
Brin◦ Build a search engine that could analyze the
relationships between websites◦ It was called BackRub
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Mission◦ To organize the worlds information and make it
universally accessible and useful◦ To developed a new approach for online search◦ To maintain the world's largest online index of
websites and other content◦ Make this information
freely available nearly instantly
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Products and services: ◦ Google Web Search ◦ Google Desktop ◦ Google Scholar◦ Google Mail ◦ Google Orkut ◦ Google Earth ◦ Google News ◦ Google Finance ◦ Google Maps ◦ Google Enterprise
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Google primarily generates revenue by delivering relevant, cost-effective online advertising◦ AdWord
Allows advertisers to display their advertisements in Google content network, through either a cost-per-click or cost-per-view scheme
◦ AdSense Allows website owners to display these advertisements
on their website, and earn money every time ads are clicked.
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How Google Makes money◦ The majority of Google’s revenue comes from
advertising Advertisers are increasingly turning to the Internet to
market their products and services Google AdWords
Enables advertisers to deliver relevant ads targeted to search queries or web content to potential customers across Google sites and through the Google Network, which consists of content owners and websites
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Google ◦ Is one of the successful companies that uses e-
commerce◦ Is still improving its ranking algorithm ◦ Has potential of venturing to other businesses
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