Electromobility has a bright future. Make it happen with ... · PDF fileElectromobility with...
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Internal | AE/OFE-S | 20/06/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Electromobility with Bosch
Automotive Electronics
Electromobility has a bright future.
Make it happen with Bosch.
Markus Schmidt, Robert Bosch GmbH,
Executive Vice President Sales Automotive Electronics
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Megatrends: e-mobility
Internal | AE/OFE-S | 20/06/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Electromobility with Bosch Berlin High-level Dialogue
Automotive Electronics
Resources
Urbanization Climate Protection
Demography
Energy Technology
Energy Storage
Electric Vehicle Electric
Scooter eBike
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editing, distribution, as well as in the event of applications for industrial property rights.
Electromobility with Bosch
Automotive Electronics
Evolution: electric driving
Time – increasing acceptance of e-mobility
decre
asin
g b
att
ery
co
st
Plug-in Hybrid
Electric vehicle
Hybrid
eBike, eScooter
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Internal | AE/OFE-S | 20/06/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Electromobility with Bosch
Automotive Electronics
Our portfolio covers a wide range
Efficient systems
for eMobility
Reliable complex
subsystems
High tech
components
Ecological energy
harvesting
Intelligence for
infrastructure
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Market Volume: Sales per year, annual growth
Automotive Electronics
World
W-EU
NAFTA Asia
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10
20
30
40
50
60
2008 2012 2015 2018
Electric Scooter
Scooter Style Electric Bike
E-Bike/Pedelec
Asian markets dominate with „Scooter Style Electric Bike“;
W-EU and NAFTA dominated by E-Bikes/Pedelecs
CAGR: 11%
source: Hannes Neupert Consulting
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10
20
30
40
50
60
2008 2012 2015 2018
CAGR: 10%
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2
3
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2008 2012 2015 2018
Mio. vehicles
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editing, distribution, as well as in the event of applications for industrial property rights.
CAGR: 32%
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1
2
3
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2008 2012 2015 2018
Electromobility with Bosch
CAGR: 30%
Mio. vehicles
Mio. vehicles
Mio. vehicles
• Commuting
• Low-spending power
• Working class
• Legislation / regulation
• Energy saving
• Commuting
• Health, comfort, fun
• “Be green” image
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editing, distribution, as well as in the event of applications for industrial property rights.
Electromobility with Bosch
Automotive Electronics
CO2-Legislation
Taxes
Soft factors Business model
Urban traffic limits / Megacities
Internal combustion engine Hybrid vehicle Plug-in Hybrid Electric Vehicle
Base: Progress in Battery Technology and Charging Infrastructure
Bridging Technology
Oil-Reserves & fuel price
Drivers of Powertrain Electrification
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editing, distribution, as well as in the event of applications for industrial property rights.
Electromobility with Bosch
Automotive Electronics
Market Development
Sales PC & LCV<6t (mio. vehicles) *
HEV = sHEV & mHEV, thereof ca. 90% sHEV
78 115
HEV/PHEV:
1.1
EV:
0.1
HEV:
6.5
EV:
2.5
2011 2020
PHEV:
3.1
2015
104
HEV/PHEV:
4.0
EV:
1.2
76.7
98.4 103.3
17.827.0
51.4
55.457.2
7.8
22.2
27.6
23.7
EV
PHEV
HEV
CNG/LPG
GDI
PFI
Diesel
Pure ICE
* Prognosis RB
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Market Development – Electrification
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editing, distribution, as well as in the event of applications for industrial property rights.
Automotive Electronics
Sales PC & LCV<6t (mio. vehicles) *
HEV = sHEV & mHEV, thereof ca. 90% sHEV
2020 total vehicle sales 115 mio.
1.1
0.3
1.0
1.2
3.1
2.5
0.3
0.6
JP
1.1
1.7
CN
2.5
0.6
US
4.6
3.0
WEUWorld
12.1
6.5
1.41.0
3.3
HEV
EV
PHEV
* Prognosis RB
Electromobility with Bosch
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editing, distribution, as well as in the event of applications for industrial property rights.
Electromobility with Bosch
Automotive Electronics
NAFTA
• Main systems: Powersplit Hybrids
• Plug-In Hybrids+ EVs remain niche markets
• CAFE regulation is main driver.
• Influence of gasoline price decreasing due to
small vehicle introduction
Europe
• Main systems: Parallel Hybrids, electric Axle
drives (Hybrids, EVs)
• High volume prognosis for EVs+PHEV
• High willingness to pay of end customers for
real inner city e-driving
Electric driving is fun
China
• Government focus: independence of oil
main systems: Plug-in Hybrids, EV
• New Energy Vehicle legislation released:
high volume targets for 2015/2020
• Dynamic market, many players
Market drivers influenced by government
Japan
• 20% Hybrid vehicle share in 2012*
5 top selling vehicles are Hybrid only / have
hybrid option
• Hybrids B and C-segment
• End customer focus: cost & technology
Desire for new technologies, fuel efficiency
Fuel economy (MPG!)
*YTD 09/2012 EV: Electric Vehicle CAFE: Corporate Average Fuel Economy
Regional Trends
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editing, distribution, as well as in the event of applications for industrial property rights.
Automotive Electronics
(e)Mobility Software Products and Solutions
Electromobility with Bosch
The eMobility Starter Package as a software solution for
Service Provider, running and managing a charging
infrastructure for electric vehicles.
Integrates users, service providers, vehicles, charging stations
and services on a cloud-based software platform.
Customers can charge the vehicle on different locations
Provision and Management of Charging Infrastructure Network
Brokering Service to establish Mobility ecosystems
(connected intermodal mobility on demand)
Solution for Mobility Provider, also different branches like OEM,
Broker of Rental Cars, Bike-Sharing and public transportation,
to mutual share their services.
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eMobility: Attractive opportunity for Bosch
Trend towards electrification of Passenger Cars
Combustion engine still dominating
Electrification is coming driven by Fuel price, CO2 Legislation and Megacities
Trend towards Light eMobility
eBike in Europe for individual commuting, energy saving, health and fun
eScooter very successful in Asia because of commuting,
affordable product and legislation. Governmental support still missing in Europe.
11 Internal | AE/OFE-S | 20/06/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Electromobility with Bosch
Automotive Electronics
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Summary
Bosch well prepared for all kind of electrification:
Battery
Electric motor
Power electronics
Photovoltaic inverters
Drive systems
Software backbones
Power electric vehicle
infrastructure
Internal | AE/OFE-S | 20/06/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Electromobility with Bosch Berlin High-level Dialogue
Automotive Electronics
Thank you!
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