swissenergy

1

Electric Two Wheelers in Swiss cities

LEV conference

Taipei, March 9, 2006

Urs Schwegler, NewRideFischingen (Switzerland)

swissenergy

2

Table of content

• Introduction

• The Swiss Case

• The Objective of NewRide

• The Organisation of NewRide

• The NewRide vehicle offer

• Lessons Learned

• Outlook

swissenergy

3

Table of content

• Introduction

• The Swiss Case

• The Objective of NewRide

• The Organisation of NewRide

• The NewRide vehicle offer

• Lessons Learned

• Outlook

swissenergy

4

Background

Awareness

Public vs. Private benefits

Reliability

Local dealers

Purchase costs

Existing vehicle offer vs. lack of demand

swissenergy

5

Ecological:• Air pollution• Greenhouse gases• Noise• Space (driving, parking)

Economical:• Domestic industry• Parking fee policy

Social:• Physical exercise on demand• Extension of cycling area (space, age)

Sustainable means of transport

swissenergy

6

• Fast

• Agile

• Easy to park

• Healthy

• Cheap

Fun to drive!

The user‘s benefits

swissenergy

7

Justification for political support

. When replacing car trips, electric two wheelers can reduceenvironmental impacts > Political support with a focuson replacing car trips

! Intervention in market > well balanced mix of measures!

. Industry smaller than car industry > need for support in marketing (during market introduction and beyond)

. Electric two wheelers symbolic for energy saving in transport

. Electric two wheelers as an attraction at exhibitons (Ride& Drive)

swissenergy

8

Measures for political support

• Legislation

• Technology research

• Support of demonstration projects

• Infrastructure (public charging stations, bicycle lanes)

• Independent, reliable information

• Exhibitions with Ride & Drive

• Electric two wheelers in public fleets

• Financial incentives (subsidies, taxes)

swissenergy

9

Need for international collaboration

Analysis of country specific market conditions

Analysis of the market demand and the corresponding

differencies

Definition of common requirements on vehicle technology

Harmonizing standards and regulations

Learning from other country‘s experience

swissenergy

10

Table of content

• Introduction

• The Swiss Case

• The Objective of NewRide

• The Organisation of NewRide

• The NewRide vehicle offer

• Lessons Learned

• Outlook

swissenergy

11

Demography & Policy

Population: 7 Mio inhabitants

Biggest City: Zurich 400‘000 inhabitants (agglo 1 Mio)

Democratic, federalistic structure with 26 provinces with high autonomy

Political island in Europe (outside EU)

4 languages

The Alps

swissenergy

12

Geography

Topography: Mountains and hills

Climate: Cold winters

swissenergy

13

Economics

High price level > expensive bicycles

Distribution networks for conventional bicycles

Domestic manufacturers: Flyer, Swizzbee, Vital-Bike

Legislation: no speed limit for motor assistance for e-bikes

20 years history of electric vehicles (Tour de Sol)

swissenergy

14

Transport system

Good road system for interurban transport

Restricted access for cars to inner cities

Good offer in public transport system (trains, busses)

Well developped bicycle road infrastructure

Bicycle culture = European average

swissenergy

15

Table of content

• Introduction

• The Swiss Case

• The Objective of NewRide

• The Organisation of NewRide

• The NewRide vehicle offer

• Lessons Learned

• Outlook

swissenergy

16

NewRide as service provider

Support in Marketing

CitiesDealersManufacturers/Importers

Reduction in energy consumptionand CO2-emissions

Other departments: Environment, Health etc.

Funding

swissenergy

17

NewRide and the purchase process

Awareness Test drive Test rental Purchase

Voucher for Test rental

swissenergy

18

Table of content

• Introduction

• The Swiss Case

• The Objective of NewRide

• The Organisation of NewRide

• The NewRide vehicle offer

• Lessons Learned

• Outlook

swissenergy

19

The Association NewRide

Committee

Cities/Exhibitions Companies

Manufact./Importers/Dealers

Media Internet

swissenergy

20

Local networks

• Cities (incl. utilities)• Manufacturers / Importers• Dealers • NewRide

swissenergy

21

NewRide-Cities

· Information centre· Communication· Exhibitions / Ride and Drive· Governmental vehicle fleet· Public charging stations· Subsidies (voluntary)

Contribution of NewRide:· Financial support· Information tools. Roadshow· Contact to suppliers· Coordination with other communities· Basic communication· Evaluation

swissenergy

22

Manufacturers / Importers

• Distribution network

• Test vehicles for Ride & Drive

• Financial contribution to fairs with Ride & Drive

• Joint advertising

Bilateral commitments:

swissenergy

23

Dealers

• Sticker to put on window

• Quality standard

• NewRide dealer list on Internet

• NewRide dealer catalogue

• Advertising in newspapers

Label „NewRide-Dealer“:

• Training

• Support in marketing activities

swissenergy

24

Dealers (2)

swissenergy

25

Funding NewRide

Swissenergy Cities Manufacturers/Importers

Dealers

40 % 40 % 10 % 10 %

swissenergy

26

Table of content

• Introduction

• The Swiss Case

• The Objective of NewRide

• The Organisation of NewRide

• The NewRide vehicle offer

• Lessons Learned

• Outlook

swissenergy

27

E-Bikes: Vehicle offer before 2006

Estelle: 4 models with 3 drive-trains

Flyer: C- und F-series(various models)

Swizzbee: motor assistancewith no speed limits

eGO vehicles: moped withvmax = 20 km/h

swissenergy

28

E-Bikes: News 2006 (existing makes)

Estelle Elegance: fullsuspension, 3 drive-trains

Flyer T-series: as C-series, 28‘‘-wheels, stronger motor, bigger battery; purchaseprice from US$ 1‘500

Swizzbee: as 2005

eGO vehicles: highercomponents

swissenergy

29

New: BionX (conversion kit)

• Can be put on any bicyle.

• NiMH-battery, to be fixed on the holes of the screws for the bottles)

• Motor in rear axle

• Regenerative braking

• Canadian manufacturer, available in several EU countries

• weight: 7.6 kg (excl. base bicycle)

• Price: Fr. 1‘500.– (excl. base bicycle)

swissenergy

30

New: Sparta Ion

• Battery im frame, Motor in rear axle > lookslike a conventional bicycle

• Battery can‘t be removed for recharging

• NiMH-Batterie

• Dutch product with big market success

• Distribution Switzerland directly fromNetherlands (dealer agent for Switzerland)

• Display with several functions (individuallyadjustable motor assistance, history of thebattery etc.)

• US$ 2‘300.--

swissenergy

31

E-Scooters

Same offer as 2005:

• EVT 4000e

• EVT 168 Classic

• eGOvehicle M37

Coming soon:

• Wattworld Wasc 500 (May 2006)

• e-max

• ….

swissenergy

32

Vehicle offer E-Bikes

1.9 – 3.17 - 2425/35Li-IonCHFlyer C-/T-Series

2.5120Lead AcidUSAeGO M20

CN

CH

CH

NL

CH

DE

Ca

country

1.1 – 1.76 - 725NiMHWattworld

2.27 - 2425NiMHVital-Bike

3.1 – 4.227no limitsLi-PolSwizzbee

2.3725NiMHSparta

2.3 – 4.57 - 24ca. 35NiCd / NiMHFlyer F-Series

2.3 – 3.1725/35NiCd / NiMHEstelle

1.5any25NiMHBionX

Purchase price (1’000 US$.)

number of gears

max speed (km/h)

battery type

Not Merida, Giant

swissenergy

33

Vehicle offer E-Scooters

34540 - 70PbEVT 4000e

3.53730 - 60PbeGO M37

34540 - 70PbEVT 4000e

purchase price (1’000 US$)

max speed (km/h)

range (km)

battery type

swissenergy

34

Table of content

• Introduction

• The Swiss Case

• The Objective of NewRide

• The Organisation of NewRide

• The NewRide vehicle offer

• Lessons Learned

• Outlook

swissenergy

35

Results

+ public awareness

+ committment bymanufacturers and importers

+ 80 dealers

+ 30 Cities setting up local networks

- E-Scooters

- Companies

- Suppliers in a competition

- Sales

swissenergy

36

Lessons learned (1)

Loosing customers between Ride & Drive and dealer

Voucher for a free 2 daystest renting

swissenergy

37

Lessons learned (2)

Difficult marketing of electric scooters

(Quality of products)

(Prices)

Public awareness

Motorcycle dealers

Customers in motorcycle shop

swissenergy

38

Sales "Flyer" dealers in 2003

0

10

20

30

40

50

60

70

80

1 to 4 5 to 9 10 to 19 20 to 29 30 to 39 40 to 49 50 to 59 60 to 69

sales

num

ber o

f dea

lers

insufficient

profitable !

minimum

Crucial sales figures

swissenergy

39

Table of content

• Introduction

• The Swiss Case

• The Objective of NewRide

• The Organisation of NewRide

• The NewRide vehicle offer

• Lessons Learned

• Outlook

swissenergy

40

Outlook on national level

• Global manufacturers (Giant, Merida, Yamaha etc.)

• Distribution concepts

• Better integration in urban mobility concepts

• Avoid authorities to retire from support

swissenergy

41

Outlook on international level

• Swiss market too small for a significant impact on global development

• Cooperation respecting national differencies: Standards and regulations, technology requirements, political support etc.

• Support for manufacturers in market introduction in foreign countries