Electric Bike Retrofit February 14, 2005. 40~50 Mile Range LiFePO4 Bicycle Retrofit Under $500!!...

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Electric Bike Retrofit February 14, 2005

Transcript of Electric Bike Retrofit February 14, 2005. 40~50 Mile Range LiFePO4 Bicycle Retrofit Under $500!!...

Page 1: Electric Bike Retrofit February 14, 2005. 40~50 Mile Range LiFePO4 Bicycle Retrofit Under $500!! Retrofit can be performed in 10 minutes, no lie Use large.

Electric Bike Retrofit

February 14, 2005

Page 2: Electric Bike Retrofit February 14, 2005. 40~50 Mile Range LiFePO4 Bicycle Retrofit Under $500!! Retrofit can be performed in 10 minutes, no lie Use large.

40~50 Mile Range LiFePO4 Bicycle Retrofit Under $500!!

• Retrofit can be performed in 10 minutes, no lie

• Use large cell batteries to minimize battery pack costs

• Integrates and improves on existing brushless DC hub motors from China

• Uses all existing bike component except the front wheel

• Proof of concept unit available

• Expect 40%+ gross margins

• Develop non-existing tools to enhance long range e-bikes such as a effective gas gage

Page 3: Electric Bike Retrofit February 14, 2005. 40~50 Mile Range LiFePO4 Bicycle Retrofit Under $500!! Retrofit can be performed in 10 minutes, no lie Use large.

Motivation

• Workable e-bikes can replace vehicles for commuting and chores. Quick retrofit enables two bikes. ROI incredible. Folks seeking good solutions where little exists

• Owner of an affordable e-bike that didn’t cut it

• Affordable e-bikes come with low quality components

• All existing retrofit solutions require a ‘good wrench’

• Distribution of bicycles in general problematic

Page 4: Electric Bike Retrofit February 14, 2005. 40~50 Mile Range LiFePO4 Bicycle Retrofit Under $500!! Retrofit can be performed in 10 minutes, no lie Use large.

Benjamin Huang

• 20+ years bringing high quality and low cost consumer oriented product to marketplace

• MSME Stanford, Mechatronics ; VP Business Development at TDK; rare earth materials, motors, and batteries expertise; 7 patents issued

• Technical advisor to Electradrive, vehicle retrofit startup

• Wants to partner with innovative marketing approaches, building communities of predefined personas, including blogging

Page 5: Electric Bike Retrofit February 14, 2005. 40~50 Mile Range LiFePO4 Bicycle Retrofit Under $500!! Retrofit can be performed in 10 minutes, no lie Use large.

The Value Proposition

• People want to electrify their bikes rather than buy another. There is a dearth of affordable solutions

• Our solution:– Offers good range for people to commute to work– Allows people to effectively have two bikes with one– Is half the price of existing solutions on market place

and may achieve the tipping point.– Will last much longer than the ‘Low Cost Solutions’– Will exploit internet to eliminate middleman costs and

educate customers for confident transactions– Involves innovation in batteries to be discussed later

Page 6: Electric Bike Retrofit February 14, 2005. 40~50 Mile Range LiFePO4 Bicycle Retrofit Under $500!! Retrofit can be performed in 10 minutes, no lie Use large.

Competitive Landscape

• Current Competitors: Hybrid Energy Products, Magna International Bionx (NYSE: MGA), internet offerings

• HEP solutions at $1,000 and must go through a dealer. Magna offers a complete bicycle at $1700

• Why would customers rather do business with you? We offer an affordable high quality and workable solution that can be delivered to your front door or by other creative distribution system and the customer knows it will work

Page 7: Electric Bike Retrofit February 14, 2005. 40~50 Mile Range LiFePO4 Bicycle Retrofit Under $500!! Retrofit can be performed in 10 minutes, no lie Use large.

Status Quo of Intellectual Property

– How do you intend to protect your IP? Patents and trademark

– Have you been issued any patents? Yes, not on this subject

– Are you planning on applying for additional patents? Yes