ElectionMall DonationPages Walk-through

Page$.comDonation

www.dona'onpages.com 1.888.WEB.2WIN

support@dona'onpages.com

Phone: 202.468.4404 | Email: [email protected]

PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011

Thank You for Joining us!

AS SEEN IN:

Allison Hart Assistant Manager of

Fundraising Support Services

We provide proprietary solutions built on Microsoft technology to help campaigns win:

•  Raise Money Online

•  Build Campaign Website

•  Manage Online Services

•  Promote by email, text, & phone


What is Dona+onPages™ •  Award-‐winning online fundraising

applica'on. •  Served over 1500 campaigns since 2006 •  Has helped raise tens of millions of dollars. •  Patented tested design for best dona'on

conversion rates. •  Newly redesigned and launched this month! •  Reliable, secure, compliant and robust

industry-‐leading solu'on •  Integrated event 'cke'ng system •  24/7 support

Page$.comDonation 1.888.WEB.2WIN support@dona'onpages.com

What is the cost? •  ZERO set-‐up costs with no annual fee •  Commission charge: 5% •  Credit card fees:

–  Visa/Mastercard: 2.38% –  Discover: 3% –  AmEx: 4.1%

•  Transac'on cost: $.38 •  Addi'onal services (one-‐'me fees):

–  ACH Direct Deposit: $99 –  Money Bomb Widget: $295 –  Affiliate Money Bomb: $395 –  Affiliate Donor Module: $995 –  Fundraising by Facebook: $295


Online Fundraising Today Online Donors •  Average Age: 55 •  Average Dona'on $60 •  Average # dona'ons: 1.87 •  Average # dona'ons x2: 3.3 •  Average 'me between

dona'ons 100 days •  Campaign value of a donor:

$108

Conver+ng to Donors •  Email, Email and Email •  Mul'ple channels •  No. days before dona'on: 109 •  Personality-‐driven emails

(endorsements) •  Auto-‐responders •  “Ready the buckets”


Ini+al Tac+cs for 2012 •  Ad Management – Set a monthly budget to determine best audiences and raise lists of

supporters •  Prospec+ng / List Building – Pe''ons, news-‐driven momentum •  Email Management – Set a calendar of scheduled asks, newslefers, create auto-‐

responders •  Donor Cul+va+on – Set levels of immediate contact (e.g. alert campaign to call donors

who give over $500) •  Social Networks – Set budget for adver'sing and create innova've campaigns •  Outreach – Host numerous blogger, donor and supporter calls •  Website development & maintenance – Target website launch as a major milestone •  SWAT effort – Launch overnight campaigns on earned media moments •  Viral Videos -‐ Schedule monthly video launches, event recordings


Affiliate Donor Module •  Award-‐winning online fundraising

applica'on. •  Offers your supporters

opportunity to help raise funds.

•  Creates individual dash-‐ boards.

•  Campaign given full control to manage data and funds.


U.S. Senate Candidate Using Campaign Cloud™ powered by Microsoft® to drive outreach and fundraising success Challenge: Build momentum for an underdog no-‐name candidate in a Na'onal headline-‐grabbing Senate race. Solu+on: Launch a unique mul'-‐month cross-‐channel campaign u'lizing numerous Campaign Cloud tools to drive interest, dona'ons, email capture, and targeted online ads. Results: Raised $1.2 Million online over 12 months leading up the primary. Increased the house email list from 1,500 names to 150,000 emails and 12,000 donors. Through use of Campaign Cloud social media tools, candidate was featured on the front page of the WSJ.


Campaign Cloud Moneybomb Widget

Phone: 202.468.4404 | Email: [email protected]


Thank You for Joining us!

AS SEEN IN:

Allison Hart Assistant Manager of

Fundraising Support Services

ElectionMall DonationPages Walk-through

Technology

Transcript of ElectionMall DonationPages Walk-through