Election monitoring project

Media Coverage on 28th April 2011

MARUAH

Quantitative coverageCo

lum

n in

ches

Qualitative coverage:Positive photos

0

5

10

15

20

25

PAPpositive

photo

NSPpositive

photo

RPpositive

photo

SDApositive

photo

SDPpositive

photo

SFpositive

photo

SPPpositive

photo

WPpositive

photo

Indpositive

photo

Political party

Num

ber

of p

ictu

res Straits Times

TODAY

TNP

Qualitative coverage

(e.g. smiling candidates, candidates kissing baby, etc)

Coverage: Neutral photos

Coverage: Negative Photos

(e.g. frowning candidates, candidates in an aggressive posture, etc.)

Num

ber o

f pic

ture

s

Qualitative coverage: Placement:How many pages do you need to flip

to read about…..Placement of stories:

First page party appears

1

9 811 9 10

1

10

1

26

0

20

12

0

21

8

24

1

73

96

3

PAP NSP RP SDA SDP SF SPP WP Ind

Straits Times TODAY TNP

Page

num

ber