Election campaigns: Role of Digital Marketing
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7/21/2016 Online Election Campaign plans: Attract voters, the method for gaining ground!!! — www.cearsleg.com https://www.readability.com/articles/9cazvk7i?print=1 1/5 cearsleg.com Online Election Campaign plans: Attract voters, the method for gaining ground!!! by Cleg • March 9, 2016 • 4 min read • original Election Campaigns Web centric Election Campaign plan Every year the number of internet users increases drastically and according to a recent survey conducted, India tops on the survey by a massive 20% increase in internet users. Some wonderful findings… As of today, India’s Internet Population stood at 375 Million ( which is the 2nd Largest in the world) , US stands 3rd India has seen a 20x growth in search queries in the last 5 years India is Google 3rd largest market globally India is the 5th Largest nation in term of YouTube users Indian’s spend around 16 hours online ( in a week) on an average. That’s more than the time we spend watching TV Election : Trend Analysis Kerala The internet is a realm of possibilities and what that means is that there will always be promising options, opportunities and aspects that can help gain more presence online and among the common man. With the help of effective web promotion services, promotional activities can become more appealing in the market. Nowadays Internet is being used as a main medium of staging promotional activities in business, politics, social problems and education. When compared to the conventional mediums of promotion such as Television and Newspapers, social media has much more reach and impact among the common man. An added advantage of Social Media promotion is that it reaches the public in split seconds and the common man can also air his views and opinions instantly. Since internet can be accessed anywhere and everywhere even in mobile phones, it has helped in reaching the public 35 times
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Transcript of Election campaigns: Role of Digital Marketing
7/21/2016 Online Election Campaign plans: Attract voters, the method for gaining ground!!! — www.cearsleg.com
https://www.readability.com/articles/9cazvk7i?print=1 1/5
cearsleg.com
Online Election Campaign plans:Attract voters, the method forgaining ground!!!
by Cleg • March 9, 2016 • 4 min read • original
Election Campaigns
Web centric Election Campaign plan
Every year the number of internet users increases drastically and according to a recent surveyconducted, India tops on the survey by a massive 20% increase in internet users.
Some wonderful findings…
As of today, India’s Internet Population stood at 375 Million ( which is the 2nd Largest in theworld) , US stands 3rdIndia has seen a 20x growth in search queries in the last 5 yearsIndia is Google 3rd largest market globallyIndia is the 5th Largest nation in term of YouTube usersIndian’s spend around 16 hours online ( in a week) on an average. That’s more than the timewe spend watching TV
Election : Trend Analysis KeralaThe internet is a realm of possibilities and what that means is that there will always bepromising options, opportunities and aspects that can help gain more presence online andamong the common man. With the help of effective web promotion services, promotionalactivities can become more appealing in the market.
Nowadays Internet is being used as a main medium of staging promotional activities in business,politics, social problems and education. When compared to the conventional mediums ofpromotion such as Television and Newspapers, social media has much more reach and impactamong the common man.
An added advantage of Social Media promotion is that it reaches the public in split seconds andthe common man can also air his views and opinions instantly. Since internet can be accessedanywhere and everywhere even in mobile phones, it has helped in reaching the public 35 times
7/21/2016 Online Election Campaign plans: Attract voters, the method for gaining ground!!! — www.cearsleg.com
https://www.readability.com/articles/9cazvk7i?print=1 2/5
better than the conventional medium.
Political and Industrial world has always borne the fruits of online publicity. Today’s worldpeople judge between right and wrong through the web. Hence its necessary that responsiblepeople remove wrong information from the web and promote only right and healthy information.
Barring False Publicity
Astroturfing-Digital Marketing
How to gain popularity of your news. Create more impact on your news
Utilizing the advantages of Collaborative Tagging and Astroturfing, one should bring up thepositive reviews over the negative reviews on posts so as to increase healthy publicity.
Response Method
By using the right URL information and integrating folksonomy algorithm one can achieveeffective and efficient PR activities. Folksonomy based collaborative tagging, blogs with mailservices integration and search engines also contribute to it.
The Interactive Husting, A New Generation Election Campaign Model
Election Campaign Plans
Interactive Husting: latest election campaign plans
It is a virtual platform for people where representatives presented their views before theiraudience and public. Generally used for political campaigns; By metonymy, the term may nowrefer to any event, such as debates or speeches, during business campaigns and virtual roadshows and for all most every business campaigns.
Augmented Reality in Election Campaigns
Augmented Reality in Digital Marketing Conventional campaign Ads will be replaced with
dynamic information, capturing the data available in Print media, Newspapers, Hoardings et alwould act as an interface for Augmented Reality based campaigns; adopting Folksonomyalgorithm the same information would be disseminated across social media and web, thismethod replaces conventional husting process published through Video Sharing portals.
In this method, the campaign is enriched with Augmented Reality (AR) based platform (TheHusting platform) for candidates and concerned people where representatives present theirviews as in the form of speech/ talks, it has got more authenticity rather than conventional NewsReleases, this interactive mode will be integrated with Social Media, Web, Blogs, OnlineNewspapers and can be accessed via an Augmented Reality App.
7/21/2016 Online Election Campaign plans: Attract voters, the method for gaining ground!!! — www.cearsleg.com
https://www.readability.com/articles/9cazvk7i?print=1 3/5
Augmented Reality based ElectionCampaigns in India
Main feature is that Text, images, static ads, published in Print medias like Newspapers andMagazines can also act as interface for the Augmented Reality based campaigns; such news orinformation is shared across social media and web through collaborative tagging method basedon the algorithm ‘folksonomy’. Augmented reality eliminates conventional The Husting processpublished through Video Sharing portals. News, pictures, videos uploaded online will help inattracting more users via optimised ‘link juices (catching new titles (Meta tags))’ then makingreaders/ viewers/ users glue (link bait) to our posts/news by frequently updating the news/poststhrough what is called as ‘feeds’ and promoting the activities in an effective manner online. Thismethod is known as ‘Get Found’. This is basic pillar in inbound marketing strategy that helpsattract internet users.
Collaborative tagging is an innovative logic by which we can spread news among multiple peoplethrough various social networking mediums.
In this campaign tactics Augmented Reality will be used in real time, so that votes/ publics caninteract with the contestant instantaneously. This Augmented reality based Husting Apps arerelatively cheaper in price and memory usage is relatively lower compared to normal mobileApps.
This method is very effective for all type of political and business PR campaigns.
This feature allowing voters to access content on the campaign via mobile and Internet,through a webcam integrated computer or through a Smart phone
Social Media Election Campaign plans
With a view to making ” politics accessible” this feature allows voters to view news and videoson the election campaign and information on the electoral process. All these features areenabled by advanced image recognition technology powered by Augmented Reality (AR) Appfeatured in the service. The App is compatible with Desktop as well as mobile plate forms suchas Android, iPhone and Blackberry devices. An augmented reality app that appears to makeoutdoor billboard posters speak directly to voters, this is unique in every respect, of course thistactics can grab the attention of more voters.
An innovative election campaign approach defined by CEARSLEG, Aneffective method for gaining ground!!!News, pictures, videos uploaded online will help in attracting more users via optimised ‘linkjuices (catching new titles as in the form of Open Graph Meta tags)’ then making readers/viewers/ users glue (link bait) to our posts/news by frequently updating the news/posts throughwhat is called as ‘feeds’ and promoting the activities through re-marketing algorithm, where
7/21/2016 Online Election Campaign plans: Attract voters, the method for gaining ground!!! — www.cearsleg.com
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demographical factors and interest category also playing a major role, This target orientedtactics is generally called Voter Persona based approach, where reach factor will be highcompared to any other tactics.
This campaign tactics are functioning based on the following Google algorithms and RichSnippet coding standards like RDFa, MicroData, JSON and Social Media Meta data protocolfeature like Open Graph etc.
Algorithms used:
7/21/2016 Online Election Campaign plans: Attract voters, the method for gaining ground!!! — www.cearsleg.com
https://www.readability.com/articles/9cazvk7i?print=1 5/5
UNIVERSAL SEARCH Integration of traditional results with News, Videos, Images, Local etc.DEWEY Unspecified updated to the search index.REAL-TIME SEARCH Twitter feeds, Google News, & new content are integrated into real-time feed.CAFFEINE Launch of new web indexing system, resulting in 50% fresher index.FRESHNESS UPDATED Greater emphasis put on recent content in search results.VENICE More localized results appear for board queries.MOBILE-FRIENDLY Mobile friendliness becomes a stronger ranking factor for mobile searchers.
In general content leveraging and sharing same content in various social media platforms or webplatforms can topple down our effort
Uniqueness
Our strategies are unique in every respect; systematic algorithm, campaign plan, segmentationcan ensure you the best result.
Our election campaign approach is purely on “Voter Persona” based tactics. Our campaigntactics is integrated with Augmented Reality, Folksonomy algorithm, Online PR, ReputationManagement, and Interactive Husting.
The campaign execution is through various social media platforms, web and mobile protocols.
This method is very effective for all type of political and election campaigns, we can evensupport politician for their personal branding online, Online PR, and Reputation Managementtoo
For more info contact us at [email protected], or call +91 9995668444
Original URL:http://www.cearsleg.com/online-election-campaign-models/
