Elearn Single Source Nne Stc 09may
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Transcript of Elearn Single Source Nne Stc 09may
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NNE STC 3/09
© 2009 WordSmith, LLC
the end of single source?
David LockeWordSmith, LLC
e-learning
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e-learn: end of SS?
• how it evolved and costs• e-learning sources and paradigm• maybe, maybe not
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evolution of SS
Technical writers’ Crusades against the twin barbarians:
• “Just document the application.”
• “Gimme that help stuff on paper, too.”
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evolution of SS
1990:a paradigm for single sourcing:
John CarrollMinimalism: Beyond The Nurnberg Funnel
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User assistance:– task-oriented– least intrusive display
• embedded, CSH variant
– browse-able
evolution of SS
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1680 to 1980 1998 +1990
The evolution of help, 1680 to the present:
1992
“documenting the app” fake single source dies
user assistance/ true single source
Minimalism
evolution of SS
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• Online help: context-sensitive, user-task-centered information
• Paper/PDF: reference data• Paper: beginner’s bridge
information: use, learn, and toss
---and more to come.
evolution of SS
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small example:
PsychData.com
evolution of SS
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developers
customers
suits
other writers
marketing training
users
sales
evolution of SS
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• SS core issues:– chunking
• information typing• structured documentation
– tool demands: • data storage ,conditionals, outputs
evolution of SS
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evolution of SS
evaluation– not bad:
• tools, methods evolved• understand users, information better
– dirty little secret: • maintenance
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e-learn sources, paradigm
• Good e-learning needed a paradigm
• Slow in coming– (just as help sinks our of sight: e.g.,
Office 2007)
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e-learn sources, paradigm
• What engages memory?– Visual when possible, then text
(Medina: “Visual trumps all other senses.”)
– Combination of sensory datalots of research: richer is better
but: take care with sequence
– Spaced repetitionlet content suggest intervals
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e-learn sources, paradigm
Combination of– Michael Allen
Repurposing: “…turning a toad into a prince...”Chunk materials specifically for e-learn formats
– John MedinaBest sequence for attention, memory:
large statement, hook, details, paraphrase summary
– Richard MayerCombine text, visuals in ways that enhance
rather than override or obscure
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e-learning: tools
In order of complexity, sophistication of product:
– Captivate– Lectora– Adobe Visual Communicator
…and a lot more
– examples
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e-learning: organizations
e-Learning Guild • focused on learning: research & practice• small, local events (plus large national)
ASTD – American Society for Training and Development
• by contrast w/ STC: more commercial, more glitz and glam
• at far end: e-learn morphs into “employee development & career management,” folds into/ becomes extension of HR department
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e-learning vs single sourcing
Summary, implications - 1:
• good e-learning materials function best as partners with text-based information systemsor in blended (e-learn, classroom) combos
• single source systems continue to provide a rich, stable base
• e-learning: supplement, not supplant
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e-learning & single sourcing
Summary, implications - 2:
• e-learning: new opportunities for writers
• who better to understand from the user perspective, to distinguish task from concept
• will require learning: tools, some methods, jargon– (don’t be put off by “instructional designers” – that’s
what you’ve been doing all along)
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References:John Medina, Brain Rules (www.brainrules.net)
Michael Allen, Michael Allen’s Guide to e-Learning (John Wiley, 2003)
Richard Mayer and Ruth Colvin Clark, e-Learning and the Science of Instruction (John Wiley, 2008)
e-learning & single sourcing
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Questions?
and thanks.
e-learning & single sourcing