Elderberry Recipe Bookasdevelop.org/.../2018/03/Elderberry-Marketing-Guide.pdfThen start marketing...
Transcript of Elderberry Recipe Bookasdevelop.org/.../2018/03/Elderberry-Marketing-Guide.pdfThen start marketing...
How do we know, and more importantly, how do your customers know, if this natural medicine chest really works?
The National Institute of Health recently invested $37.5 million dollars to study the medicinal benefits of elderberries, among others. Although the findings have not officially been completed, this investment indicates that the government has peaked interest into the health benefits of elderberries.
Smaller scale studies done in the past have already indicated that the elderberry has super food potential. In 2004, the International Journal of Medical Research conducted a clinical trial which showed that flu
patients given one tablespoons of elderberry extract four times per day recovered in an average of 3.1 days. On the other hand, those taking the placebo recovered in 7.1 days.
Studies like these can be handed out in fact sheets to your customers. To help consumers further understand the benefits of eating elderberries, include a nutrition guide with a list of the vitamins, minerals, etc. found in your elderberries. Want to see elderberries as popular as acai and goji berries? Then start marketing them as a “Super Food” today!
Elderberry Life Hartsburg , MS
Transitioning from home wine-making to a full scale winery proved difficult, however. The poundage of fruit required to make 60+ gallons of wine could not be sustained by wild harvest. The Carneys needed to cultivate on their own land. The spacing of bushes, the quickest way to de-stem berries– all factors of trial and error.
Coltsfoot Winery would love to share their lessons learned and give you the advice needed to start your own Elderberry Tale. They’d even purchase your berries. So give them a call and start writing your story today!
Phone: 276-623-1121 Fax: 276-623-1353 Website: www.asdevelop.org
Elderberry Tales: Successful Cultivation & Marketing
Living Better.
LOCALLY.
121 Russell Rd, Abingdon, VA 24210
Coltsfoot Winery Abingdon, VA
When Roger Lenhardt’s father was in his 80’s, he wanted to ensure that his family farm would not be turned into a housing development. That’s when he decided to make his farm a dynasty trust.
Five years ago, Roger received a request from a winery in Kansas for 4 varieties of elderberries to make their wine. With that, the farm was turned into Elderberry Life.
Elderberry Life has a simple mission: to “make elderberries available to everyone everyday and everywhere.” Today Elderberry Life has 16 varieties of elderberry plants growing on their farm. They have even been labeled the
largest elderberry farm in America, with a processing facility for elderberry juice, jam, jelly & syrup production.
Specializing in the establishment & management of commercial elderberry production, Elderberry life is always available for consultation with farmers interested in contract growing or simply a backyard garden.
Additionally, Elderberry Life invites you to be a part of their cooperative, called River Hills Elderberry Producers. The cooperative will purchase your berries washed/de-stemmed for $2/lb or $1/lb for stemmed berries.
The Medicinal Niche:
Marketing Elderberries as a “Super Food”
For Sandra Carney’s father, springtime brought with it the excitement of mapping out wild elderberry patches in their nearby woods. In late summer, he would return to that same patch of woods to harvest his findings. This marked the start of a family tradition: country home winemaking.
What started out as tradition, has since grown into a successful local winery. “Didn’t know too much about business, but thought we’d try it,” says Sandra. And with a leap of faith, the Carneys were able to turn a deep rooted family tradition, into a successful business. A highlight of this success– the robust and full-bodied elderberry wine.
Pomegranates, acai, goji berries oh my! What do all of these very expensive fruits have in common? They’ve all been marketed as a “Super Food” or “Super Berry.”
“Super Food” is a marketing term used to categorize food with high nutrient and vitamin levels that provide medicinal or health benefits when eaten.
Elderberries, or nature’s medicine chest, have been used by Native Americans and Europeans for centuries to treat coughs, colds and the flu. Elderflowers have been used to treat fevers and fluid retention, while elder leaf ointment was used to mend bruises and sprains.
This is beneficial for many recipes, because when the berries thaw, they will release more natural juices.
Look inside to see the many value-added products that can be made using this little berry.
Elderberry comes into full production after 3-4 years. Fruit is hand-harvested in August & September by cutting the cluster (panicle) from the bush once all berries in a cluster have fully ripened. The fruit is harvested weekly over 3 weeks.
Elderberries are separated from the panicle by freezing &
then stripping or shaking off the fruit. The berries can also be hand-picked off the panicle or combed off using a wide toothed-comb.
Once the berries are de-stemmed, fill a pail with 6 inches of water & pour the berries in. Mature berries will sink & stems, immature berries, leafy matter & bugs will float. Use a net to remove floating matter & then slowly pour out the water over a strainer.
The cleaned berries can be placed in the freezer in a gallon-size ZipLoc freezer bag.
Harvesting Elderberries
Inside this issue:Inside this issue:Inside this issue:Inside this issue:
Elderberry Jam 2
Elderberry Fritters 2
Elderberry Muffins 2
Elderberry Syrup 3
Elderberry Tea 3
Elderberry Juice 3
Market Niche & Tales 4
Elderberry Marketing & Recipe Guide
Special points of Special points of Special points of Special points of
interest:interest:interest:interest:
♦ Creating Value-Added
Products can more than
double your profits.
♦ Elderberries hold many
medicinal properties and
can be marketed as such.
♦ FDA and Labeling Laws
apply to all products. Make
sure you are in compliance
with these laws when
marketing elderberries to
the public.
The Benefits of Value-Added While one lb of fresh elderberries profits a mere $1-3, one 11oz bottle of elderberry juice profits $15-17. This is where the benefits of making value-added products becomes apparent. Although more time consuming, value- added pays off in the end.
Value-Added Products
Everything from fritters to wine– the value-added options are endless when it comes to the elderberries growing in your forest understory.
• Immune Boosting Syrup: $18/4 oz jar
• Cough Drops: $2.50-$3/15 lozenges
• Wine: $10-$13/bottle
• Pure Juice: $15-$17/11oz bottle
• Elderflower Fritter: $3/each
• Muffins: $2-$3/each
• Jam: $6.50/8oz jar
Crumble Topping (optional): • ¼ cup flour
• ¼ cup margarine
• ½ cup brown sugar
• ½ cup chopped nuts
Heat oven to 350. Mix crumble
topping ingredients & set aside.
Mix dry ingredients (flour,
baking powder, baking soda and
salt) in a large bowl. In a
separate bowl, mix applesauce,
buttermilk, sugar, melted
• 2 cups all purpose flour, (1 C whole wheat)
• 1 tablespoon baking powder
• ½ teaspoon baking soda
• ½ teaspoon salt
• ¼ cup applesauce
• 8 tablespoons melted margarine
• 1 cup buttermilk
• ⅔ cup sugar
• 1 teaspoon vanilla
• 2 cups fresh/clean elderberries
margarine and vanilla.
Place elderberries in a bowl &
add 1-2 tbls of the flour mix.
Gently stir elderberries to coat
with the mix. Add wet mix to the
dry & stir until dry ingredients are
moistened. Add berries. Pour the
batter into muffin cups, sprinkle
with the crumble topping. Bake
for 17-20 mins.
Recipe/Muffin Photos from:
www.namelymarly.com
add the water, constantly mixing
until the batter is thin & smooth.
Mix in the grappa. Leave the
batter in the fridge for 15 min.
Pour oil into a deep pan & heat
to 350°F. Test the heat by
dropping in a tsp of batter, it
should bubble & start to turn
golden quickly.
One at a time, dip the flowers
into the batter. Cook for a few
seconds on each side or until the
batter turns golden.
Remove & lay on paper towels
to absorb excess oil.
When they are all cooked, dust
with icing sugar & serve hot.
Recipe/Photos from:
www.lottieanddoof.com
• 12-16 heads of elderflowers • 1 3/4 cups plain flour
• 1 egg, beaten
• 1 1/4 cup cold sparkling water
• a good glug of grappa (pomace wine from Italy)
• light oil for frying
• confectioners’ sugar
Sift the flour into a bowl & make
a well in the middle. Put the egg
into the well. Mix to incorporate
the egg into the flour. Gradually
over the sieve to strain the juice.
Strain for several hours.
You'll now need 5-6 8oz canning
jars & lids. Rinse out the jars &
place on a baking sheet, top up,
in the oven. Heat for 10 minutes
at 200°F to sterilize. To sterilize
the lids, bring a kettle of water to
a boil. Place lids in a shallow
bowl & pour the water over.
Place 3 cups juice into an 8 quart
pot. Add the lemon juice &
pectin. You’ll need 3 cups of
juice to make one batch of jelly
if using MCP pectin, & 3 3/4
cups if using SureJell pectin. Any
extra juice can be reserved to
make syrup, or more jelly.
Bring juice mixture to a boil.
Add 4 1/2 cups sugar and 1/4
teaspoon of butter. Stir with a
wooden spoon. Bring to a boil
again. Watch the pot as the
mixture will foam up. 2 minutes
after the mixture reaches a
rolling boil that cannot be
diminish by stirring, remove
from heat and pour mixture into
canning jars.
Recipe/Photos from:
simplyrecipes.com
• 3-4 lbs ripe de-stemmed
elderberries
• 1/4 cup fresh lemon juice
• 1 packet MCP pectin
• 4 1/2 cups white granulated
sugar
• 1/4 teaspoon butter
Place berries in a large pot &
crush with a potato masher to
release juices. Turn heat to
medium & continue to crush as
the mixture heats to a boil. Once
boiling, reduce the heat to simmer
for 10 mins. Remove from heat.
Place a large fine-mesh sieve or 4
layers of cheesecloth over a pot.
Transfer the mashed berries/juice
Page 2
ELDERBERRY MARKETING
& RECIPE GUIDE
Elderberry Jelly Servings: 5 8oz jars
Elderflower Fritters
Elderberry Crumble Muffins Servings: 12 Muffins
• 1 cup fresh or 1/2 cup dried
Elderberries
• 3 cups water
• 1 cup raw local honey
• 1 Cinnamon stick, 3 Cloves,
& Ginger (optional)
Place berries, water, and
spices in a saucepan. Bring to
a boil, reduce heat, and sim-
mer for 30 minutes.
Smash the berries to release
the remaining juice and strain
the mixture.
Allow liquid to cool and stir in
honey.
Syrup will last for 2-3 months
stored in the fridge.
Recipe by: Mountain Rose
Herbs
Put all ingredients except honey in a medium sized sauce pan. Bring to a boil, reduce heat and simmer for 45 minutes to an hour until liquid reduces by 1/3. Remove from heat and let cool slightly.
When cool enough to touch the pan with your hands, strain the liquid through a strainer or cheesecloth into a large glass jar or bowl. Discard the strained ingredients.
• 2/3 cup black elderberries
• 3 1/2 cups of water
• 2 tablespoon of fresh ginger root, finely minced, or 1 teaspoon dried ginger
• 1/2-1 teaspoon cinnamon
• small sprinkle of cloves
• 1 cup (or less) sugar
When liquid is still warm, add the sugar & stir well to incorporate.
Store in a glass bottle or jar in the fridge.
Will last for 2-3 weeks in fridge.
Recipe/Photos from: everydaypaleo.com
Place 3 fresh elderflowers in a bowl. Boil 6 cups of water. Pour boiling water over the flowers. Cover the bowl and steep for 10 minutes. Strain the tea and serve hot or cold. Recipe By : www.food.com
• 3 elderberry flower blooms (remove the blooms from the main stem)
• filtered water
Additional Suggestions
• Rose water • Lemon slices • Fresh mint • Fresh lemon balm • Cinnamon (if brewing hot)
FDA regulates all
products with
medicinal properties.
Labeling laws apply to all food products,
including ingredient
listing, net weight, &
manufacturers’
contact info.
To Learn More,
Go To:
http://www.fda.gov/
Food/Guidance
ComplianceRegulato
ryInformation/
Photo By:
www.istockphoto.com
Photos by:
www.istockphoto.com
Page 3 MEDICINAL ELDERBERRY RECIPES
Elderberry Flu Season Syrup
Elderberry Blossom Iced Tea
Elderberry Juice