Elastic Path® CommerceFeature Guide

2

The experience-driven commerce platformElastic Path® Commerce is a software suite that empowers businesses to bring advanced selling capabilities like merchandising, pricing, promotions, and order management to customers across every digital experience, from lightweight mobile apps to the most demanding Internet Retailer® Top 500 websites. With features proven to boost engagement, conversion, and order value – plus a flexible architecture built on the world’s leading open source technologies – Elastic Path Commerce is the best technology solution for building omnichannel commerce experiences, innovating faster, and transacting with customers in new and disruptive ways.

Our latest version builds on this legacy with its remarkable Commerce Integration Platform, a breakthrough product that improves ecommerce operations by aggregating data from across the enterprise into a single transactional API that is easy to integrate with a wide spectrum of customer-facing technologies. It’s simply the most effective way to deliver the experience-driven commerce that today’s consumers are demanding.

Designed to integrate

The world’s best brands connect with their customers through experience management platforms like Adobe® Marketing Cloud or other CMS solutions. Elastic Path Commerce is designed to use these robust, feature-packed systems as its front end – giving you the best design tools, a single view of customers, and one place to manage all aspects of your digital presence.

Built for the enterprise

Fortune 500 and Internet Retailer 100 companies have trusted Elastic Path for more than a decade, and we’ve driven over $40 billion in revenue for our customers. The features in our software suite have been proven to boost engagement, conversion, and customer satisfaction – just ask one of our many customers in retail, manufacturing, technology, media, publishing, or consumer services.

3

Why Elastic Path Commerce is BetterDesigned and built for experience-driven commerce

Future-proof is better

We don’t limit our commerce functionality with presentation logic that doesn’t work for your business, that’s “just good enough”, or that will be obsolete by next year.

Instead, we deliver our capabilities in the form of streamlined, patent-pending APIs that are easily integrated into a wide array of front-end technologies. Rather than simply serving up web pages, Elastic Path Commerce gives you “headless” commerce services that connect seamlessly and add value to content management systems, marketing cloud platforms, mobile apps, and API management software – making it easy for you to deliver consistent digital experiences across every touchpoint, at enterprise scale.

Best-of-breed is better

We know that the best digital experiences are driven by specialized CMS or WCM platforms. But we also recognize that much of your critical business data lives in other enterprise applications.

That’s why we created the Commerce Integration Platform, a breakthrough product that allows our transactional capabilities to act as a secure and elegant bridge between these layers. Deploying Elastic Path isn’t about ripping and replacing every system in your portfolio with a compromise solution – it’s about adding focused functionality that complements and extends your other best-of-breed applications to create the ultimate experience-driven commerce platform.

Open source is better

Technology projects run better when everyone understands exactly what’s happening under the hood.

It’s why Elastic Path Commerce is built on a foundation of the industry’s best open source software, delivered with exceptional developer support. We offer the perfect balance between buying a monolithic, inflexible “big iron” solution, and building what your business really needs from scratch. We achieve this by providing hardened, commercial-grade capabilities that are designed to be flexed and customized, and by offering a modern, modular architecture that encourages agility during design, development, and deployment.

4

Core CommerceCentral to the Elastic Path platform are the Core Commerce solutions, which provide essential capabilities to meet the transactional needs of any enterprise seeking to create revenue from digital experiences.

With over a decade of expertise in digital commerce, and in close consultation with our customers, we constantly improve these Core Commerce capabilities to maximize conversion, revenue generation, loyalty, and customer satisfaction by optimizing them to meet shifting market demands, preferences, and expectations.

Catalog

Our sophisticated catalog management solution makes handling complex product lists simple and elegant. Manage digital, physical, or hybrid offerings using rich data and flexible attribute structures. Elastic Path Commerce can be configured to handle all your catalog information, or integrated with a marketing cloud platform for the ultimate in product content flexibility. For global businesses, foundation support is included for multiple catalogs, languages, taxes, and storefronts.

• Multi-store and multi-language• Physical, digital, and hybrid products• Flexible product attributes• Flexible SKU options• Compatibility with CMS or PIM platforms

Merchandising

Built for innovative businesses where merchants collaborate closely with brand marketing, our merchandising solution offers robust tools for optimizing your offering mix to drive conversions. Cross-sells, up-sells, product recommendations, and support for advanced bundling mean that you can execute merchandising plans without compromise.

• Cross-sell products• Up-sell products• Replacements and accessories• Recently-viewed products• Support for advanced bundling

5

Pricing

Elastic Path provides an advanced and responsive price engine. Now, pricing can be personalized alongside marketing content, empowering merchants to create effective, real-time pricing strategies based on audience, campaign, purchase history, and other customer-based scenarios.

• Personalized pricing• Discounts• Sale pricing

Search & Browse

Elastic Path Search and Browse provides structured content discovery tools that complement the presentation capabilities of your CMS or marketing cloud solution. This includes search and navigation based on keywords, attributes, or facets to make product discovery intuitive – no matter how complex your product catalog.

• Personalized content• Multi-attribute product search• Offer management• Compatibility with CMS platforms

Promotions

Drive engagement, loyalty, and revenue with a sophisticated rules-based promotion engine. Elastic Path gives digital marketers the flexibility to promote offerings throughout the entire discovery and shopping experience – including a wide variety of coupon types. Elastic Path Commerce can be used for standalone promotions, or integrated with a marketing cloud platform to deliver the ultimate in segmentation and campaign flexibility.

• Product promotions• Shopping cart promotions• Multiple coupon types• Promotional teasers

6

Cart & Checkout

At the heart of Elastic Path Commerce is a transaction engine designed to increase digital revenue. Our powerhouse solution includes a persistent cart for both anonymous and registered users that works across any device, shipping and taxation capabilities, tokenized payments, order confirmations, and receipts. Cart & Checkout is optimized to work in tandem with CMS and optimization platforms, enabling marketers to test and tweak every aspect of the buying experience.

• Persistent, omnichannel carts• Registered and anonymous users• Shipping and taxation• Tokenized payments• Modular functions designed for CMS platforms

Customer Profile

Elastic Path Commerce adds critical capabilities that are needed to support a single unified view of your customers. Our Customer Profile solution provides secure and scalable management of commerce-related data including registration information, passwords, addresses, payment methods, and other attributes. Customer self-management functionality is also included.

• Customer accounts• Order history• Address books• CSR and self-management

Order Management

Elastic Path Commerce provides essential order management capabilities that can be integrated into complex enterprise workflows – including basic CSR management of orders, inventory, and warehouse services. Foundation support is provided for customer self-management, splitting shipments, and handling returns or exchanges.

• Customer order history• Modify and cancel orders• Returns, refunds, and exchanges• Basic inventory and warehouse support

7

Foundation CapabilitiesElastic Path Commerce is an extremely flexible solution that provides a broad range of core features that can be customized to suit the specific needs of each individual enterprise. These foundation capabilities include:

Catalog

• Master and segmented-catalogs (regional/market/seasonal-catalogs)

• Multiple stores • Multiple languages • Multiple currencies • Physical products • Digital products • Recurring price products • Product types • Product attributes • Categories • Linked/segmented categories • Warehouses and inventory

Merchandising

• Cross-sell products • Up-sell products • Replacement products • Accessories • Featured products • Recently-viewed products • Top-selling products • Fixed and dynamic bundles

Pricing

• Multiple price lists • Tiered pricing • Sale pricing • Personalized pricing

Promotions

• Product promotions • Shopping cart promotions • Public-use coupons • Limited-use coupons • Private-use coupons • Personalized Promotions

Customer Profile

• Account registration • Profile attributes • Address book • Payment methods • Passwords • Segmentation

Technical Features

• Data import/export • Data synchronization • Administrator management • Performance management • Reporting

Order Management

• Customer order history • Search orders • Order details • Modify order • Cancel order • Split order shipments • Refunds • Returns • Exchanges

CSR management

• Search Customers• View/Manage Customer

Profile• CSR resets customer

password• CSR places order on behalf of

customer• CSR suspends customer

account• CSR views customer shopping

cart

Search & Browse

• Dynamic content • Keyword product search • Attribute product search • Product filtering • Product images • Offer management • Search engine optimization

Cart & Checkout

• Physical and digital orders • Anonymous persistent cart • Registered persistent cart • Merge persistent carts • Order initiation • Guest user checkout • Registered user checkout • Shipping methods • Payment methods • Tax calculations • Tokenized billing • Order confirmation

8

Commerce Integration PlatformUnlike traditional ecommerce platforms, Elastic Path was built from the ground up to interoperate with other key elements of your technology portfolio – content management or marketing cloud solutions at the front end, and systems of record like ERP and CRM applications in the back office.

Our patent-pending Commerce Integration Platform is the ultimate expression of this best-of-breed approach to building a digital business. It aggregates data from all your business systems into the same REST API that connects our Core Commerce capabilities to your digital experience software. This streamlined architecture provides one unified interface that can securely deliver all the transactional functionality and enterprise data needed by your CMS or marketing cloud platform to generate better, more personalized customer experiences.

9

Better customer experiences

The Commerce Integration Platform aggregates all your data into a single REST API that enables business teams to interact with enterprise systems using simple, secure hypermedia controls. When designers and developers get ecommerce functionality in one stable API, they gain the freedom to build better, more engaging, and more relevant digital experiences. Take orders directly on a brand website? Check for valid product subscriptions in a new mobile app? Personalize a social campaign based on a customer’s order history? The Commerce Integration Platform makes it happen.

Faster time to market, lower costs

Research proves that the biggest contributor to slow, expensive ecommerce projects is relying on IT to connect front-end experiences with enterprise data and functionality. The Commerce Integration Platform eradicates this bottleneck by replacing ad-hoc and point integrations with a single, high-performance REST API that gives front-end teams everything they need in one place.

Scalability, flexibility, and manageability

The Commerce Integration Platform gives digital agencies, systems integrators, and enterprise architects one place to create custom transactional flows and components. As back-end systems are added, updated, or replaced, developers can easily extend your unified level 3 REST API to securely expose new capabilities in the form of simple, streamlined hypermedia controls – without negatively affecting dozens or even hundreds of connected apps and front-end experiences.

A future-proof foundation

New enterprise technologies come and go. Consumer preferences and digital touchpoints continue to evolve. The Commerce Integration Platform provides the most open, secure, and extensible way to respond to change at both ends – allowing your business to maximize every opportunity that arises from new ideas, inventions, collaborations, and partnerships.

Performance measured in billionsElastic Path Commerce has been battle-tested by the world’s most demanding customers — a mobile operator with 150 million subscribers, a publisher that adds over 20,000 titles every month, and an Internet Retailer® Top 50 digital seller. Our technology has generated more than $40 billion in revenue for our customers.

Individual installations of our Core Commerce solutions handle well over 20 million products and thousands of concurrent users. To maximize conversion and customer satisfaction, our customers have enjoyed response times that are up to 100% faster than their closest competitors, and up to 30% better than the industry average as measured by Compuware® Gomez.

Scalability and cachingWhen implemented with the Commerce Integration Platform, Elastic Path Commerce delivers up to 98% efficiency when clustering horizontally. The platform also supports search server clustering, and the assignment of dedicated index update servers. On the database side, Elastic Path works with Oracle® and Oracle® RAC for larger deployments, as well as Microsoft® SQL Server or MySQL® clustering.

For the fastest digital experiences, Elastic Path Commerce supports proxy cache servers that accelerate throughput by over 50%, as well as edge caching with CDNs such as Akamai® and Limelight®. In the persistence and application tiers, Elastic Path offers the flexibility of using OpenJPA and Ehcache out of the box, or connecting to enterprise frameworks including Oracle® Coherence and Terracotta™. Our performance lab can help you do even more — like server-side prepared statement caching, or additional object caching.

Proven open source foundationsElastic Path Commerce is built on a foundation of the industry’s most trusted open source projects, including Spring, Solr™, Maven™, and OSGi™. This makes it easier for you to build and run a team that can work with our features, extend their capabilities, and meet demanding deadlines – because everyone will understand exactly what’s going on beneath the hood.

Works in your environmentElastic Path Commerce works beautifully in a wide range of environments — from traditional on-premise or partner-hosted installations to virtualized or cloud deployments using VMWare®, Amazon® EC2, or Rackspace®. The majority of businesses with existing Java™ applications in their ecosystem already have the infrastructure they need to run Elastic Path.

Binary-based developmentEnd the torturous cycle of detangling project code from the core platform. Elastic Path Commerce offers a robust implementation architecture that insulates our product from custom work in order to simplify deployment, support, and upgrades. Extensions and customizations are maintained in separate binaries that are automatically overlaid with Elastic Path to create the final services – which means fewer maintenance headaches.

Tools that developers want to useElastic Path Commerce is delivered with numerous developer-friendly features designed to increase your productivity and reduce your total cost of ownership. This means robust integration utilities, automated test suites, support for enterprise monitoring, extensive technical documentation, and even source code, if you need it.

Enterprise Grade in Every Way

10

About Elastic PathElastic Path helps the world’s biggest brands generate billions in revenue with its patented ecommerce technologies. The company’s flexible enterprise software seamlessly brings omnichannel ecommerce directly into marketing clouds and experience management platforms – enabling a complete digital customer journey that maximizes engagement and drives higher revenue. Elastic Path customers are innovators who seek ultimate flexibility and business agility, such as McGraw-Hill Education, Virgin Media, Time Inc., LVMH, Breville, Garmin, TIBCO, Wine.com.br, TeliaSonera, Kiabi, Gina Tricot, and Motability. For more information, visit www.elasticpath.com.

Please contact us for more information:

For sales information, please email us at sales@elasticpath.com

For technical information, please email us at dev@elasticpath.com

North America toll-free: +1 (800) 942-5282

Europe: +44 1189 485 400

Worldwide: +1 (604) 408-8078

Copyright © 2016 Elastic Path Software Inc. All rights reserved. Elastic Path, Elastic Path Commerce, and the Elastic Path logo are trademarks or registered trademarks of Elastic Path Software Inc. All other trademarks are the property of their respective owners.