Elaine A. Carter elaine@shaktistarstudio.com301.471.8004

Professional Experience

July 2014 ~ September 2015 Boulder, COYoga Content Director, Producer & Talent Manager

My Yoga on GaiamTV

My Yoga Online was acquired by Gaiam in early 2014. I was hired by the founders of MYO during the merger of these two companies. GaiamTV (now called Gaia) is one of the nation’s largest streaming video on demand companies for yoga, meditation and conscious media.

• Content Designer: Creating contemporary, stimulating programming rooted in yoga foundations and philosophy, current trends, demographic interests, and popular concepts. Collaboration and creation with teachers based on their unique brand, body of work, message and style/area of teaching.

• Designing overall Yoga Channel Strategy and schedule for production, marketing and publication. • Preproduction and on set production of yoga and meditation videos and promotional marketing videos.• Organizing and scheduling production calendar. Booking teachers for yoga shoots. Teacher contract negotiations.• Designing “Guide” and “Challenge” marketing campaign concepts and providing visionary direction for

implementation to the marketing, production, and IT development teams. Responsible for the creation of the most successful campaigns in GaiamTV’s history: Balanced You, Commit to You, and Conscious Cleanse Clean Eating & Yoga Challenge

• Actingasthe“YogaVoice”andguidanceforMyYogaChannelonGaiamTVasreflectedincopywritinganddirection for newsletters, video pages, and Guide/Challenge landing and sales pages.

• Working with team to develop sales and marketing initiatives and strategy to drive subscriber retention and prospect conversion in both digital marketing and physical events.

• Networking and Business Development within the yoga industry. Attending conferences and festivals to research current trends and build relationships with talent, vendors, musicians and industry leaders. Scouting talent for content creation and production. Establishing relevant partnerships to co-create successful campaigns and grow brand awareness through new demographics.

• Managing all needs of top teachers within the yoga industry. Building lasting relationships based in trust.• My Yoga Presents - Creator and organizer of staff yoga program. Booking top local and visiting teacher.

Talent ManagementBusiness DevelopmentContent Strategy DesignNetworkingVideo ProductionDigital Marketing

Campaign ConceptsContent CreationStory TellingProblem SolvingWriting Human Relations

Event PlanningEvent ProductionAdministrationProject ManagementFine Art SalesGraphic Design

Team BuildingCreative Thinking Teaching YogaFine Art CreationShowing Up AuthenticallyCommunicating Honestly

Proficiencies & Talents

September 2015 ~ Present San Francisco, CAConsultant, Producer, Designer

Shakti Star Studio Since my departure from GaiamTV, I have set out on my own assisting various teachers and companies in the areas

of video production, online media and marketing, copy writing, content creation, and graphic design. • ShivaRea - Assisting Shiva and team in the creation of her new yoga and meditation streaming website, Yoga

Alchemy, in addition to copy writing for her teaching website, PranaVinyasaFlow.com.• MovementforModernLife - Consulting on the teacher contracts, video production, content creation, and

yoga production strategy and marketing strategy for this UK yoga and meditation streaming site.• MariaGarre- Consulting on video content design and video production for her online yoga and Ayurveda

program, Live in Balance• AndreaMarcum - Graphic design of yoga teacher and writer media press kit.

Jan. 2013 ~ Jan. 2014 Boulder, COExecutive Assistant / Marketing & Studio Manager

Shannon Paige - Embodied Poetry, LLC and Om Time Yoga StudioOm Time Yoga Studio was founded in 2003 by International Yoga teacher, writer, and sacred activist, Shannon Paige.

I worked closely with Shannon in the administration of Embodied Poetry, LLC, and the management of Om Time as an established studio space.

• Design of print and web marketing materials, and management of social media promotion and websites.• Program coordination, business administration, and scheduling of meetings and events • Administration of 200hr and 300hr Yoga Teacher Training programs.• Acting liaison for guest teachers, speakers, and students and Studio Assistant for workshops, conferences and

teacher trainings.• Content development and marketing strategies, promotion, and yoga/art community collaboration and creation.

Gallery DirectorMary Williams Fine Arts

Boulder, COJune 2008 ~ Jan. 2011 & 2013/14 (as Contract Employee)

MaryWilliamsFineArtsspecializesinthesaleof originalartwork,antiqueprints,finecustomframing,arteventproductions, and residential, resort and commercial design projects. As Gallery Director, I utilized the full spectrum of my creativity, personality, professionalism, and technical skills while with the company.

• Co-creator and Operations Manager of the Mary Williams Fine Arts Quick Draw - an “en plein-air” (outdoor) painting event and auction, which hosted 400 patrons, 40 artists, and 30 volunteers on the lawn of a Boulder estate in 2009. $44,000 in sales with a 10% donation to Boulder Homeless Shelter. In 2010, we produced the event for The Ponzio Creative Art Therapy Program of Children’s Hospital in Denver.

• Design and production of gallery exhibitions: show conception, call for artists, jurying of work, marketing strategy, promotional materials and website design, artwork installation and the opening reception. Mary Williams andIalsodesignedandexecutednumerous“roadshows”,whichinvolvedloadingatrailerfullof fineartandshowcasing in exhibition spaces throughout the Rocky Mountain Region.

• Talent management/Artist relations, consultations, and management of inventory. Custom framing design. Art sales and installations.

Oct. 2013 ~ July 2014 Boulder, COExecutive Assistant to Museum Director

CU Art Museum - University of Colorado at BoulderAt CUAM I acted as the Coordinator of the art museum’s exhibitions, special events, and membership program while

providing administrative support for the Museum Director. • Liaison to Financial Services - processing reimbursements, budget management, vendor accounts, creating budget

templates, research of historical spending, and tracking payables and receivables.• Coordinating schedules for interdepartmental meetings and collaborative programming.• Managing the museum Membership Program and producing the Benefactor’s Salon Program - a calendar of

events where VIP donors are enriched with private artist’s studio tours, exclusive museum tours, and invitations into the homes of local collectors.

• Designing promotional materials, email newsletters, exhibition posters, and other marketing materials. • Planning events, programming, and exhibition receptions.

May 2013 ~ Oct. 2013 Boulder, COApprenticeship

Gina Caputo - Yogini on the Loose

Education & Relevant Experience

Nov. 2013 ~ PresentBoulder, COThe Conversation, 300 Hour YTT

Shannon Paige - Embodied Poetry

June 2012 ~ Dec. 2012 Om Time Yoga Studio, Boulder, COTillaiUniversity200HourYTT-Certification

Shannon Paige, Gina Caputo and Nancy Kate Williams

Four Desires Foundation CourseRod Stryker - Para Yoga

Summer 2012 ~ Summer 2015Wanderlust Yoga Festival Tour

Sept. 2014 - Sept. 2015Yoga Journal Live Conference

April 2015The Yoga Conference and Show

Bachelor of Fine Arts in Studio Arts University of Colorado at BoulderMay 2008Photography and Mixed Media

CO, FL, CA

All Access AttendeeVT, CO, CA, and BC

Carbondale, COAugust 2015

Toronto, Canada

Technology

• ProficiencyinAppleComputerApplications• Microsoft Word, Excel, Powerpoint• Adobe Illustrator, Photoshop, InDesign• Mind Body Online

• Microsoft Outlook• Constant Contact and Mailchimp• Social Media (Twitter, Facebook, Instagram, etc).• Wordpress

References

I am happy to provide references and letters of recommendation upon request. Thank you.

Rasa Vinyasa, 300 Hour YTT Module Shiva Rea - Prana Vinyasa

Los Angeles, CANovember 2015

Level One Kundalini Yoga Teacher Training (YTT) Module 1Harijiwan and Tej

Boulder, COJanuary 2016