604 Sunset Drive Research Surveys . Butler, PA 16001 www.superpolling.com Phone: (724) 494-7114 (Office) 724-766-3200 _________________________________________________________________________________________

Political Polling Campaign Consulting Retail Research Surveys

May 20, 2014

Marty:

I can’t thank you enough. We had four candidates running in primary races tonight and

ended up winning three of those races even though we were down in the polling in all four of

them. In one instance, our candidate had only 11% solid support with just ten days remaining –

and our candidate was trying to unseat a current office holder. As a pollster who has been

conducting surveys for nearly 30 years, I knew we needed to so something dramatic to win the

last race where we had very little support and very low hard name ID levels.

Among other strategies, we decided to use El Toro. We were able to target the exact voters

we needed with the exact message they wanted to hear. A small miracle occurred in the few

precious remaining days of this campaign. We ended up winning and unseating the current

office holder by a very narrow margin. As you know, politics is a “winner takes all” game.

Winning by less than 1% gets the same result as winning by 50%.

I am not saying that El Toro was the only reason that we won. We had to pull out everything

to do it. But with our margin of victory being so small, I’m certain that we couldn’t have done it

without you.

Please be assured that we will continue using your service as we advise our future candidates

on winning election strategies.

With kindest regards,

Machan “Mace” Pavelek,

Senior Vice President