El Mundo 2012 Media Kit

New England’s Premier Latino NewspaperEstablished in 1972 » Over 40 years of Service

B O S T O N

More than a newspaper...

• Print• Event Marketing• Web presence

• Dedicated Newsletters• VIP e-mailing list• Social Media

• Fenway Family Festival/Concert

• Hispanic Heritage Breakfast

GOYA CEO Robert Unanue• Latino Professional Mixers

• Latino Career Expo

• Latino Youth Days @ Fenway Park

• Events for all agesUS Attorney Carmen Ortiz

MEDIAKIT2012408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM

B O S T O N

Founded in 1972, El Mundo remains a Hispanic-owned and operated family businessthat has evolved into something beyond just being the leading newspaper in themarketplace.Our leadership role in the Latino community has led to themost extensivenetwork of corporate and community partnerships. By establishing a series ofcomprehensive social value/large scale event marketing platforms, El Mundo hasserved as the most effective link to the Latino community of Massachusetts.

Who isElMundo?

WE ARE A TRUSTED NAME, a household brand and part ofthe fabric of the Latino Community.

WE ARE THE CENTERPIECE of news and information througha comprehensive network of grassroots partnerships andexclusive relationships.

WE ARE THE EXCLUSIVE Latino partner of the Boston RedSox at the Latino Fenway Family Festival, the largest Latinoevent in New England.

WE ARE THE CREATOR and media partner of the majorevents in the marketplace.

WE OFFER UNPARALLELED Community and CorporatePartnerships.

El Mundo has served as the most effective linkto the Latino community of Massachusetts.

408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM

MEDIAKIT2012B O S T O N

WE DELIVER THIS MARKET unlike any one elsebecause El Mundo has truly become the “gateway”to the Latino market in New England.

The Bottom Line:

WE CAN HELPYOU develop critical relationships at alllevels within the Latino Community.

A COMPREHENSIVE APPROACH to Latino marketing - it’sour competitive advantage!

BECAUSE WE’RE MUCH MORE THAN A NEWSPAPER….Our business model delivers results for our clients!!!

BECAUSE placing an ad is not enough!

WhyElMundo?PrintEventMarketingWeb presenceDedicated NewslettersVIP e-mailing listSocial Media

The largest Latino event of the year in New England. Thisunique and exciting event combines cultural celebrationswithin a health-related festival that offers face-to-facemarketing opportunities with the Latino consumer at oneof America’s most revered venues – Fenway Park. (FestivalSponsorship Packages available upon request)

- Health, Education and Fitness Festival- On-field Concert- VIP Reception- Extensive media outreach campaign

Family Festival @ Fenway Park



careerlatinoexpoIt’s About Opportunity. ®

The largest and most diverse attendance of bilingualcareer seekers, offering unparalleled visibility and resultsfor recruiters, exhibitors and corporate partners.

An evening event that follows the Expo featuring over 250professionals including keynote speaker.

Over 40 exhibitors and 1,200 job-seekers per event!

Honoring Latino Youthfor their academicachievement.

Three (3) Pre-gameCeremonies:

•May10th• June25th•August 8th

Latino Career ExpoMarch 22nd

October 5th

El Mundo Professional Mixer

Nationally recognized as a model forcombining corporate partnerships,professional sports marketing andgrassroots community outreach.

Latino YouthRecognition Days@ Fenway Park

In honor of National Hispanic Heritage Month, this El Mundo annualevent highlights the diverse Latino community of New Englandthrough the eyes and ears of the area’s most visible leaders. The eventalso serves to honor a member of the Latino community with aLifetime Achievement Award, a non-profit organization with the“Community Project of the Year” and a “Corporate Partner of the Year”.

Hispanic Heritage Breakfast

LargeScale EventsAlthough El Mundo serves as the centerpiece of our enterprise, publishing a well-respected publication is just the beginning of what we do.

MEDIAKIT2012408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM

B O S T O N

of Special EditionsCalendarFebruary Thursday 9th

Valentine’s EditionA special "love and friendship" guide to helpcelebrate this holidaywith listings of the bestplaces to eat, best gift ideas andmore...

March Thursday 22nd

Career GuideSpecial edition dedicated to employment,recruitment anddiversity opportunities.

March Thursday 22nd

Latino Career ExpoThe largest Latino job fair inNewEnglandwithover40exhibitor’s and1,200 job seekers.

March Thursday 22nd

Professional MixerAunique guide to the ElMundoProfessionalmixerwith info on the event, speaker bio'sand full event information.

March Thursday 29th

Education EditionEducation is our focus for 2012. This is awonderful opportunity to support Latinoeducation at all levels.

April Thursday 26th

Health EditionThrough expandedarticles anddedicatedsections, this very important supplementwillbe anadded LatinoHealth platform.

May Thursday 10th

The“Latina”EditionDedicated to thewomen in our community.Focusing on themany importantcontributions Latinasmake onadaily basis.

August Sunday 19th

Latino Family FestivalConcert @ Fenway ParkThe biggest Latino event of the year. Amusical showcase andHealth Pavilion forall ages.

October Thursday 4th

Hispanic HeritageMonth EditionElMundo’s largest edition celebratingLatinoCulture.

October Friday 5th

El Mundo’s HispanicHeritage BreakfastIn honor of National Hispanic HeritageMonth, this event highlights the diverseLatino community of New Englandthrough the eyes and ears of the area’smost visible leaders.

November Thursday 15th

ALPFA-Boston SummitALPFA is the largest latino organization inUSA. A special edition dedicated to one ofthemost prominent events for Latinoprofessionals celebrating diversity!

November Thursday 15th

Education EditionAwonderful opportunity to support Latinoeducation at all levels.

December Thursday 20th

Special Holiday EditionOur annual holiday special editioncelebrating the Latino family!

May Thursday 10th

LatinoYouthRecognition Days(at Fenway Park) – 1st eventThe first of three special pre-gameceremonies honoring Latino students atFenway Park.

June Thursday 14th

Semama HispanaSpecial EditionA special edition dedicated to thetraditional Latino Festival in Lawrence.

June Thursday 25th

LatinoYouthRecognition Days(at Fenway Park) – 2nd eventOver 20 LatinoAcademic All-stars honoredbefore a sell-out crownat Fenway Park.

July Thursday 19th

Puerto RicanFestival EditionDedicated to the oldest/traditional LatinoFestival inMassachusetts.

August Wednesday 8th

LatinoYouthRecognition Days(at Fenway Park) – 3rd eventElMundoand the BostonRed Sox honordeserving Latinomiddle school students.

August Thursday 9th

Dominican FestivalSpecial EditionAedition dedicated to the traditionalDominican Festival inMassachusetts.

careerlatinoexpoIt’s About Opportunity. ®



“For ABCD and the Hispanic Center, El Mundo Newspaper has beenour greatest partner in the Latino media for many, many years. Theirunwavering commitment to the Latino community makes them theperfect outlet for us to work with.”Jenny CintronDirector Hispanic Center, ABCD

Action for Boston Community Development, (ABCD) Inc is the largest human service agency in New England

“El Mundo is, unquestionably, the publication in the region thathas truly been an unconditional ally of the Hispanic small businessowner for over three decades...”Nader AcevedoPresident,Greater Boston Hispanic American Chamber of Commerce (HACC)

“Since ALPFA Boston's inception 10 years ago, El Mundo hasbeen our premier partner in the community. Together we havedeveloped creative ways to foster professional growth forLatino professionals in Massachusetts.” ”Yvonne GarcíaNational Vice President of ALPFA and former Boston Chapter President

Association of Latino Professionals in Finance and Accounting (ALPFA)

“Over the past 20 years El Mundo Newspaper has been theprimary resource for reaching out and speaking directly to the Latinocommunity of New England for the Boston Red Sox club.”Sam KennedyExecutive Vice President/Chief Operating OfficerBoston Red Sox

Hispanic AmericanChamber of Commerce

(HACC)

about ElMundo...

Whattheyhavetosay



CITY ZIP CODEAllston, MA 02134Boston, MA 02110, 02109, 02108, 02115, 02116Brighton, MA 02135Brockton, MA 02303, 02304Cambridge, MA 02139, 02141, 02142Chelsea, MA 02150, 02141, 02142Dorchester, MA 02122East Boston, MA 02128Framingham, MA 01705Hyde Park, MA 02136Jamaica Plain, MA 02130Lawrence, MA 01840, 01843, 01841Lowell, MA 01852, 01851Lynn, MA 01901, 01902, 01904Mattapan, MA 02126Quincy, MA 02169Revere, MA 02151Roslindale, MA 02131Roxbury, MA 02119Salem, MA 01970Somerville, MA 02143, 02144Waltham, MA 02154

Unparalleled Visibilityand Distribution:

Latino Professional Events- Complimentary issues hand delivered toover 5,000 bilingual movers and shakers

The Latino Career Expo andProfessional Networking Events- Over 2,000 Latino job and career seekersattend each event

Latino Festivals- Exclusive print partner and the onlynewspaper distributed at the largestevents

Fenway Park- Available at America’s Most BelovedBallpark during LYRD days and FenwayFestival

MBTA-stops- Hand delivered to mass transportationpassengers during rush hours

Town by Town/Zip Code Breakdown:

El Mundo has an extensive grass roots network combined with exclusive strategic relationships thatenables it to effectively reach a unique cross section of loyal readers that no other publication canclaim. Through “out of the box”distribution methods, El Mundo has secured a general visibility andaccessibility that is unmatched.

Print Copies: 30,000 – delivered to over2,000 drop off points

Online property: www.elmundoboston.com

E-mail Blasts: Over 6,000 VIP’s thatincludes community leaders,activists, business executives,professional organizations,and college students, andmore.

Distribution



Color ChargesFull Color $750.00 (net)Spot Color $250.00 (net) per color

Non Profit Rates: 10% Discount

Payable upon receipt. We accept checks, cash and credit cards.Please make checks payable to: El Mundo Newspaper

408 S. Huntington Ave., Boston, MA 02130

Free Standing Insert Charges$75.00 (net) per thousandFull Run Only - No zoning by zip code permitted

Rate CardAdvertising Rates

Local NationalEighth of Page $250.00 $275.00Quarter Page $500.00 $550.00Half Page $1,000.00 $1,100.00Full Page $2,000.00 $2,250.00Double Truck $4,000.00(Two page spread)

Display-ROP / Classified (Net to Publisher)Per Column Inch: $25.00National Rate: $27.50

DeadlinesSpace and Camera-ready:» One (1) week prior to publication date

W/ translation:» Two (2) weeks prior to publication date

Standard Size AdsInches Columns

Eighth of Page 5”w x 3.7”h ( 2.5 col x 3.7” )Quarter Page 5”w x 7.5”h ( 2.5 col x 7.5” )Half Page 10”w x 7.5”h ( 5 col x 7.5” )Full Page 10”w x 14.5”h ( 5 col x 15” )

Column Widths1 column = 1.85 inches2 columns = 3.90 inches3 columns = 5.93 inches4 columns = 7.96 inches5 columns = 10 inches

Production:

Payment:

Production FormatsPDF, JPEG and EPS

Translation Services ProvidedPlease contact your Account Executive.

AD Production DeliveryPlease email your ad directly to your Account Executive.

General:

Format: » Tabloid

Language(s): » Bilingual-Spanish and English

Circulation: » 30,000

Frequency: » Weekly, every Thursday

Retail Rates SponsorshipsLeaderboard banner 975x90 $750 /Month Run of Site (All pages)GIF or JPEG 20k / Flash 40k » Above the fold top banner placement

Leaderboard logo-side 500x65 $500 /Month Run of Site (All pages)GIF or JPEG 20k / Flash 40k » Above the fold top banner placement

Sidebar A 180x430 $170 /Month Run of Site (All pages)GIF or JPEG 40k / Flash 40k $100 /Month Targeted (Specific section)

» Above the fold side box placement

Sidebar B 180x200 $100 /Month Run of Site (All pages)GIF or JPEG 40k / Flash 40k $50 /Month Targeted (Specific section)

» Side box placement

Sidebar C 180x60 $70 /Month Run of Site (All pages)GIF or JPEG 40k / Flash 40k $30 /Month Targeted (Specific section)

» Side box placement

ClassifiedJobs, Real Estate, Legal, Auto, Services... $50 Flat/Weekly (Classified section)Text, GIF or JPEG 20k $150 /Month (Classified section)

Entertainment‘Picture of theWeek’ Sponsorship $500 /Month Front Page PremiumGIF or JPEG 20k / Flash 40k » Linked to the Online Camara Caliente Section

Creative / ProductionProduction charges» $100 per hour

Splash page (less than 3 month campaign)» $800 flat rate per page



OnlineRate SheetAdvertising with elmundoboston.com is a highly efficient way to relay your message to yourtarget audience. Accountability and instant evaluation, global reach and mass exposure alldelivered at a variety of price points – at least one of which is probably perfect for you.elmundoboston.com moves business leaders forward with intelligent content; rich,interactive delivery, and a vibrant community.

Sponsorship Discounts

3 months -- 5% discount

6 months -- 10% discount12 months -- 15% discount

El Mundo 2012 Media Kit

Documents

Transcript of El Mundo 2012 Media Kit