ejfb - UMA · -Market Orientation (Kohli & Jaworski, 1990; Narver & Slater, 1990) -Internal Market...

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Transcript of ejfb - UMA · -Market Orientation (Kohli & Jaworski, 1990; Narver & Slater, 1990) -Internal Market...

Page 1: ejfb - UMA · -Market Orientation (Kohli & Jaworski, 1990; Narver & Slater, 1990) -Internal Market Orientation (Gounaris, 2008; Ruizalba et al. 2014) -Customer orientation (Henning-Thureau,
Page 2: ejfb - UMA · -Market Orientation (Kohli & Jaworski, 1990; Narver & Slater, 1990) -Internal Market Orientation (Gounaris, 2008; Ruizalba et al. 2014) -Customer orientation (Henning-Thureau,

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