Eisenberg Sandra Visualresume 2011
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Transcript of Eisenberg Sandra Visualresume 2011
Sandra Eisenberg
I Live in Central Florida
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Ac
tivit
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Key
Me
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ure
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Strategy &Planning
Product* Management
Demand Generation
•Market Assessment
•Go-to-Market Strategy
•Marketing Planning
•Brand Management
•Value Prop Development
•Product* Development
•Product* LC Management
•Product* Launch/Sales Readiness
•Indirect Demand Programs
•Direct Demand Programs
•Sales Effectiveness Programs
•Campaign Management
•Customer Loyalty Programs
•Customer Communications
•Customer Community
•Channel Development
•Alliances / Partners
Su
b
Pro
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ss
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Ke
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Bu
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Ou
tco
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• Simplified Buying Cycle From Customer Perspective• Broadened Awareness within Targeted Markets and Audiences• Increased Pipeline Through Proactive Demand Generation• Accelerated Revenue Opportunities Through Increased Selling Effectiveness• Installed Base Opportunity/Footprint Expansion
• Obtain Business Objectives • New Offers to Market• Revenue Generation•Profitability (Margin control)
• Awareness• Pipeline Development• Revenue
• NPS• Retention Rates• Revenue Expansion
* Product refers to
products, services
and / or packaging
CustomerMarketing
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Leadership Continuity Program (LCP)
Horizon’s Club (1% of corporation TQM program)
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Senior Account Manager2007
$500,000 VoIP, contact center and unified communications solution to UCF
Marketing Consultant2007 – Present
Marketing and Product Management Services
Partner2001 - 2007
Microsoft Dynamics CRM product positioning including SaaS
Microsoft, Citrix, Avaya, TechData, NCR Teradata
Director, Product Management2000 - 2001
Contact Center and Business Intelligence software positioning, roadmap and partnerships
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Senior Product Manager1994 - 2000
$100M StarServer FT product management, sunset product
Telecom product line running all Lucent software total ROI responsibility
Marketing Director1999 - 2000
Ran CRM Global Alliances including Microsoft partnership with $7M budget
Sales1985 - 1994
First woman to win AT&T national sales award
Top sales woman in the country
Promoted to National Account Manager and Sales Manager
$23M outbound call center sale to American Express (SROC)
Managed the State of Florida sales team which won an $87M PC contract
$7.5M PC LAN / WAN sale to J. M. Family Enterprises – Southeast Toyota
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With some great customers
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Sandra Eisenberg [email protected]
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