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Acxiom Social Insights: Project Vision April 2011
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- 1. Acxiom Social Insights:Project Vision
April 2011
2. Social Media isnt a fad, its a fundamental shift in the way
we communicate
Some statistics that may
surprise you:
- 25% of search results for the worlds largest brands are linked to user-generated content.
3. 34% of bloggers post opinions about products & brands; there are over 200 million blogs. 4. 75% of consumers trust peer recommendations; 17% trust advertisements. 5. Each day, there are over 100 million new twitter posts. 6. The top personal goals for Twitter users are: Save more money (74.5%), Exercise more often (63.0%) and Lose weight (58.2%). 7. Median age of a Twitter user is 31, Facebook is 26, MySpace is 27.