Einführung inSocial Mediafür Betriebe
Marco Wegleiter, WEBZUCKEROrtsmarketing St. Johann in Tirol
20.6.2011
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http://www.flickr.com/photos/wheatfields/1215722161/in/gallery-webzucker-72157626914289162/
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http://www.flickr.com/photos/philippspreckels/
Tuesday, June 21, 2011
http://www.flickr.com/photos/snurb/
Tuesday, June 21, 2011
http://www.flickr.com/photos/digitalsextant/
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Nimm 2
Tuesday, June 21, 2011
Was ist„Social Media“?
Tuesday, June 21, 2011
http://www.statistik.at/web_de/statistiken/informationsgesellschaft/ikt-einsatz_in_haushalten/024571.html
Tuesday, June 21, 2011
Kunden sprechen miteinander.http://www.flickr.com/photos/enso-on/2030704717
Tuesday, June 21, 2011
Kunden sind vernetzt.Tuesday, June 21, 2011
Kunden sind mobil.
Tuesday, June 21, 2011
“Success often comes to those who just show
up.” -Woody Allen
http://www.flickr.com/photos/artysmokes/2881855683
Tuesday, June 21, 2011
http://www.theconversationprism.com
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Social Media Beispiele
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http://www.baekdal.com/insights/no-facebook-is-not-killing-your-website-new-user-behavior-is
Social Media im Wandel
HeuteGesternTuesday, June 21, 2011
Einsatzmöglichkeiten
Tuesday, June 21, 2011
Nielsen Regel: 90-9-1
„90% der Nutzer lesen und schauen nur
zu,
9% der Nutzer beteiligen sich von Zeit zu
Zeit, und nur 1% der Nutzer tragen
proaktiv Content bei, von ihnen stammen http://de.wikipedia.org/wiki/Jakob_Nielsen_(Webdesignexperte)
Tuesday, June 21, 2011
Was will eine Community?
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Social Media Revolution 2011
http://www.youtube.com/watch?v=3SuNx0UrnEoTuesday, June 21, 2011
Blogs
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Wie funktioniert ein Blog?
• Unternehmensmagazin mit News-Artikeln
• Ermöglichen eine hohe Anzahl an Lesern
• Die Artikel sind kommentierbar• Blogs werden gelesen, verlinkt und
zitiert• Dienen eine Community zu bilden• Helfen Beziehungen aufzubauen
Tuesday, June 21, 2011
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Was ist erlaubt?
• Gesetzliche Vorschriften• Z.B. das Urheberrecht beachten
• Plattformabhängige Vorschriften• Z.B. Facebook Promotion-Guidelines
• „Marketing-Regeln“• Z.B. Spam vermeiden
• Community-Regeln• Z.B. Dialoge führen
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Mobile Nutzung
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Flickr
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Websites
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Facebook führt
Tuesday, June 21, 2011
Facebook in Österreich
http://socialmediaradar.at
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Wie funktioniert Facebook?
• Edge Rank• Freundesnetzwerk• Durchschnittlich 140 Freunde/User• „Gefällt mir“ sehen alle Freunde• Unternehmens-Seiten• Gruppen für Themen• Virale Effekte• Auch Websites „verlikebar“
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http://www.facebook.com/brandpermissions/logos.php
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http://www.facebookbiz.de/artikel/kunden-support-auf-facebook-am-bsp-von-notebooksbilliger-de
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Tatoo
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http://apps.asterisq.com/mentionmap/#user-mymuesli
Tuesday, June 21, 2011
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Wie funktioniert Twitter?
• Informationen verbreiten• „SMS des Internets“• 140 Zeichen „Tweets“• Follower & Following• Recherche• Schnell• Mobil• Öffentlich
Tuesday, June 21, 2011
Twitter-Nutzung in Österreich
http://socialmediaradar.at
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Voraussetzungen
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Friendship Machine
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To Do‘s für Unternehmen
Tuesday, June 21, 2011
http://www.flickr.com/photos/23296316@N08/5553384820/
Strategie!?
Tuesday, June 21, 2011
Marketing Mix.
Tuesday, June 21, 2011
User hören nicht zu.
http://www.flickr.com/photos/utekoehler/4902359443/
Tuesday, June 21, 2011
Kunden einbinden.
http://www.flickr.com/photos/nanyleon/235472410
Tuesday, June 21, 2011
Seie
n Si
e an
ders
.
http://www.flickr.com/photos/korom/5075438428
Tuesday, June 21, 2011
Den Kunden zuhören.Tuesday, June 21, 2011
Marken sind Geschichten.
http
://w
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hoto
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Tuesday, June 21, 2011
Wo ist das Risiko?
http://www.flickr.com/photos/paperpariah/2446224424
Tuesday, June 21, 2011
Was kostet‘s?Tuesday, June 21, 2011
Vorteile Social Media
• Interaktionsmöglichkeit
• Aktualität
• Schnelligkeit
• Große Reichweite
Tuesday, June 21, 2011
http://www.flickr.com/photos/laindemacias/3415550440
Wie geht‘s?
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Tuesday, June 21, 2011
WEBZUCKER - Ing. Mag. Marco WegleiterSocial Media Marketing Agentur & UnternehmensberatungWissenstransfer • Konzeption • Umsetzung • Betreuung SOHO 2.0 Penthouse Office 12Grabenweg 68A-6020 InnsbruckTel.: +43 699 129 24 106E-Mail: [email protected]
www.webzucker.atfacebook.com/webzuckertwitter.com/marcowegleiterxing.com/profile/marco_wegleiter
Sie sind Hotelier und haben kalte Betten? www.zimmerbelegt.at
Tuesday, June 21, 2011