Eight Data Problems That B2B Publishers Should Worry About
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Eight Data Problems that B2B Publishers Should Worry About
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Transcript of Eight Data Problems That B2B Publishers Should Worry About
Eight Data Problems that B2B Publishers Should Worry About
Bad or undeliverable email addresses in data – damages email marketing
Cost of re-verifying data and knowing what to re-verify
Outsource V Employ data specialist (getting the balance)
No idea of data quality
Data duplication
Ageing data
Data in multiple places
Complicated reporting
Data management is a cost centre
