eHealth Conference 2012 Tina Campbell
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Mobility for clinical and educational purposes
Tina CampbellFounder & Managing Director, RealTime Health
eHealth ConferenceWednesday 23 May 2012
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Digital IQ (digital competence)
Growth in mobile technology usage
Mobile health opportunities
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Digital IQ
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Digital IQ
• Digital competence (L2: Digital IQ index – Pharma & Healthcare Providers)
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Digital IQ
• Digital competence (L2: Digital IQ index – Pharma & Healthcare Providers)
• Understand the value of technology and weave it into the fabric of your organization (PWC: 4th Annual Digital IQ Survey)
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Digital IQ
• Digital competence (L2: Digital IQ index – Pharma & Healthcare Providers)
• Understand the value of technology and weave it into the fabric of your organization (PWC: 4th Annual Digital IQ Survey)
• Integrating technology into the way companies plan, innovate, measure results, interact with customers, and ultimately creates value (PWC: 4th Annual Digital IQ Survey)
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Digital IQ=Shareholder valueL2 Think Tank 2011
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Smartphone penetration
per capita (Australia)
47%
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Smartphone Penetration 2011
Source: TomiAhonen Consulting Analysis December 2011
US Census, Singapore Statistic, Australia Bureau of Statistic
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Australian Media Tablet Penetration
2.6 million users in 2012
The Telsyte Australian media tablet study 2012
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Australian Media Tablet Penetration
2.6 million users in 201211 million users by 2016
The Telsyte Australian media tablet study 2012
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In the USA, health information was the fastest-growing content category in 2011
Key Insights from 2011 and What They MeancomScore
Mobile Adoption and Behaviour Patterns
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In the USA, health information was the fastest-growing content category in 2011
134% audience growth
Key Insights from 2011 and What They MeancomScore
Mobile Adoption and Behaviour Patterns
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In the USA, health information was the fastest-growing content category in 2011
134% audience growth
Reaching 18.5 million US mobile users
Key Insights from 2011 and What They MeancomScore
Mobile Adoption and Behaviour Patterns
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82% of US respondents use their smartphone for research or to read news.
Almost one third of these (27%) have used their smart phone to look up health related information.
The Mobile Movement Study Google/Ipsos OTX MediaCT
Apr 2011
Mobile Adoption and Behaviour Patterns
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53% of respondents use their smartphoneat the doctor’s rooms.
The Mobile Movement Study Google/Ipsos OTX MediaCT
Apr 2011
Mobile Adoption and Behaviour Patterns
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Mobile Adoption and Behaviour Patterns
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87% of Smartphone owners access the internet on their handheld.
Smartphone adoption and usagePew InternetJuly 11, 2011
Mobile Adoption and Behaviour Patterns
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87% of Smartphone owners access the internet on their handheld.
25% said they mostly go online using their phone rather than a computer.
Smartphone adoption and usagePew InternetJuly 11, 2011
Mobile Adoption and Behaviour Patterns
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Mobile Adoption and Behaviour Patterns
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Fastest growing demographic segments in the US:• Households with 6+ persons• Retirees• People aged 55-64• Household income under $25k
Key Insights from 2011 and What They MeancomScore
Mobile Adoption and Behaviour Patterns
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Older people in Australia are online
The proportion of people aged 65 + using the internet almost doubled between 2007 and 2011 (29.8%-56.7%)
Older Victorians Online
COTA Victoria and Ellis Jones 2012
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23% of US internet users
with a chronic condition go online
to find others with a similar health condition
PEW internet and the American Life Project 2011
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Healthcare Professional app
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1.4 mil active users
340,000 US physician users (approx 50% of US physicians)
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Drug interactions
Safety information for prescription and over the counter medicines.
Disease information
Notifications
App directory
Samples and literature
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Type 2 diabetes
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Type 2 diabetes
Type 1 diabetes
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Type 2 diabetes
Type 1 diabetes
Coronary Heart Disease
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Type 2 diabetes
Type 1 diabetes
Coronary Heart Disease
COPD
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Type 2 diabetes
Type 1 diabetes
Coronary Heart Disease
COPD
Osteoarthritis
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Type 2 diabetes
Type 1 diabetes
Coronary Heart Disease
COPD
Osteoarthritis
Osteoporosis
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Type 2 diabetes
Type 1 diabetes
Coronary Heart Disease
COPD
Osteoarthritis
Osteoporosis
Depression
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Summary
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SummarySmartphone and tablet penetration
is growing rapidly
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SummarySmartphone and tablet penetration
is growing rapidly
Health is the fastest growing category of
mobile content
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SummarySmartphone and tablet penetration
is growing rapidly
Health is the fastest growing category of
mobile content
Opportunity!