Posi%ve  feedback  

First  entry  into  serious  da.ng  market  with  the  support  of  targeted  R&D  investments  resulted  in  a  posi.ve  feeding  circle  of  acquiring  users  through  networking  effects,  marke.ng,  and  research  

Niche  lock-­‐in  

Market  leader  in  serious  da.ng  market  in  the  US  (niche  segment  when  compared  to  segments  in  overall  online  da.ng  market)  

Strategic  agility  

The  infrastructure  and  IP  generated  could  be  flexibly  leveraged  to  enter  new  markets  (online  businesses)  or  niches  (specific  demographic  groups),  as  well  as  further  penetrate  the  serious  da.ng  business  

POSITIONAL  ADVANTAGES  

RESOURCE  AND  CAPABILITY  ADVANTAGES  

Matching  algorithm  

•  Patented  algorithm  used  to  match  users  through  “like”  character  and  value  traits  

Guided  communica%on  plaKorm  

•  A  ques.ons  guide  for  poten.al  couples  prior  to  open  communica.on,  fast  track  op.on  available  

Users  database  

•  Database  of  names  and  informa.on  of  selected  and  commiNed  users  seeking  long-­‐term  rela.onships  

Tight  integra%on  

•  Linkages  between  R&D,  marke.ng,  opera.ons  and  company’s  values  /  mission  

Marke%ng  

Combina.on  of  op.mized  offline  and  online  marke.ng  campaigns  

R&D  

Significant  investments  into  research  and  behavioral  studies  and  research  center  

Personal  profile  ques%onnaire  

Proprietary  ques.onnaire  claiming  ability  to  determine  characteris.cs,  beliefs,  values,  emo.onal  health,  skills  

Resources  /  Inputs   Org  competencies  Posi.onal  advantages  

Posi%ve  feedback  

First  entry  into  serious  da.ng  market  with  the  support  of  targeted  R&D  investments  resulted  in  a  posi.ve  feeding  circle  of  acquiring  users  through  networking  effects,  marke.ng,  and  research  

Niche  lock-­‐in  

Market  leader  in  serious  da.ng  market  in  the  US  (niche  segment  when  compared  to  segments  in  overall  online  da.ng  market)  

Strategic  agility  

The  infrastructure  and  IP  generated  could  be  flexibly  leveraged  to  enter  new  markets  (online  businesses)  or  niches  (specific  demographic  groups),  as  well  as  further  penetrate  the  serious  da.ng  business  

POSITIONAL  ADVANTAGES  

RESOURCE  AND  CAPABILITY  ADVANTAGES  

Matching  algorithm  

•  Patented  algorithm  used  to  match  users  through  “like”  character  and  value  traits  

Guided  communica%on  plaKorm  

•  A  ques.ons  guide  for  poten.al  couples  prior  to  open  communica.on,  fast  track  op.on  available  

Users  database  

•  Database  of  names  and  informa.on  of  selected  and  commiNed  users  seeking  long-­‐term  rela.onships  

Tight  integra%on  

•  Linkages  between  R&D,  marke.ng,  opera.ons  and  company’s  values  /  mission  

Marke%ng  

Combina.on  of  op.mized  offline  and  online  marke.ng  campaigns  

R&D  

Significant  investments  into  research  and  behavioral  studies  and  research  center  

Personal  profile  ques%onnaire  

Proprietary  ques.onnaire  claiming  ability  to  determine  characteris.cs,  beliefs,  values,  emo.onal  health,  skills  

Resources  /  Inputs   Org  competencies  Posi.onal  advantages  

Posi%ve  feedback  

First  entry  into  serious  da.ng  market  with  the  support  of  targeted  R&D  investments  resulted  in  a  posi.ve  feeding  circle  of  acquiring  users  through  networking  effects,  marke.ng,  and  research  

Niche  lock-­‐in  

Market  leader  in  serious  da.ng  market  in  the  US  (niche  segment  when  compared  to  segments  in  overall  online  da.ng  market)  

Strategic  agility  

The  infrastructure  and  IP  generated  could  be  flexibly  leveraged  to  enter  new  markets  (online  businesses)  or  niches  (specific  demographic  groups),  as  well  as  further  penetrate  the  serious  da.ng  business  

POSITIONAL  ADVANTAGES  

RESOURCE  AND  CAPABILITY  ADVANTAGES  

Matching  algorithm  

•  Patented  algorithm  used  to  match  users  through  “like”  character  and  value  traits  

Guided  communica%on  plaKorm  

•  A  ques.ons  guide  for  poten.al  couples  prior  to  open  communica.on,  fast  track  op.on  available  

Users  database  

•  Database  of  names  and  informa.on  of  selected  and  commiNed  users  seeking  long-­‐term  rela.onships  

Tight  integra%on  

•  Linkages  between  R&D,  marke.ng,  opera.ons  and  company’s  values  /  mission  

Marke%ng  

Combina.on  of  op.mized  offline  and  online  marke.ng  campaigns  

R&D  

Significant  investments  into  research  and  behavioral  studies  and  research  center  

Personal  profile  ques%onnaire  

Proprietary  ques.onnaire  claiming  ability  to  determine  characteris.cs,  beliefs,  values,  emo.onal  health,  skills  

Resources  /  Inputs   Org  competencies  Posi.onal  advantages  

Posi%ve  feedback  

First  entry  into  serious  da.ng  market  with  the  support  of  targeted  R&D  investments  resulted  in  a  posi.ve  feeding  circle  of  acquiring  users  through  networking  effects,  marke.ng,  and  research  

Niche  lock-­‐in  

Market  leader  in  serious  da.ng  market  in  the  US  (niche  segment  when  compared  to  segments  in  overall  online  da.ng  market)  

Strategic  agility  

The  infrastructure  and  IP  generated  could  be  flexibly  leveraged  to  enter  new  markets  (online  businesses)  or  niches  (specific  demographic  groups),  as  well  as  further  penetrate  the  serious  da.ng  business  

POSITIONAL  ADVANTAGES  

RESOURCE  AND  CAPABILITY  ADVANTAGES  

Matching  algorithm  

•  Patented  algorithm  used  to  match  users  through  “like”  character  and  value  traits  

Guided  communica%on  plaKorm  

•  A  ques.ons  guide  for  poten.al  couples  prior  to  open  communica.on,  fast  track  op.on  available  

Users  database  

•  Database  of  names  and  informa.on  of  selected  and  commiNed  users  seeking  long-­‐term  rela.onships  

Tight  integra%on  

•  Linkages  between  R&D,  marke.ng,  opera.ons  and  company’s  values  /  mission  

Marke%ng  

Combina.on  of  op.mized  offline  and  online  marke.ng  campaigns  

R&D  

Significant  investments  into  research  and  behavioral  studies  and  research  center  

Personal  profile  ques%onnaire  

Proprietary  ques.onnaire  claiming  ability  to  determine  characteris.cs,  beliefs,  values,  emo.onal  health,  skills  

Resources  /  Inputs   Org  competencies  Posi.onal  advantages  

Posi%ve  feedback  

First  entry  into  serious  da.ng  market  with  the  support  of  targeted  R&D  investments  resulted  in  a  posi.ve  feeding  circle  of  acquiring  users  through  networking  effects,  marke.ng,  and  research  

Niche  lock-­‐in  

Market  leader  in  serious  da.ng  market  in  the  US  (niche  segment  when  compared  to  segments  in  overall  online  da.ng  market)  

Strategic  agility  

The  infrastructure  and  IP  generated  could  be  flexibly  leveraged  to  enter  new  markets  (online  businesses)  or  niches  (specific  demographic  groups),  as  well  as  further  penetrate  the  serious  da.ng  business  

POSITIONAL  ADVANTAGES  

RESOURCE  AND  CAPABILITY  ADVANTAGES  

Matching  algorithm  

•  Patented  algorithm  used  to  match  users  through  “like”  character  and  value  traits  

Guided  communica%on  plaKorm  

•  A  ques.ons  guide  for  poten.al  couples  prior  to  open  communica.on,  fast  track  op.on  available  

Users  database  

•  Database  of  names  and  informa.on  of  selected  and  commiNed  users  seeking  long-­‐term  rela.onships  

Tight  integra%on  

•  Linkages  between  R&D,  marke.ng,  opera.ons  and  company’s  values  /  mission  

Marke%ng  

Combina.on  of  op.mized  offline  and  online  marke.ng  campaigns  

R&D  

Significant  investments  into  research  and  behavioral  studies  and  research  center  

Personal  profile  ques%onnaire  

Proprietary  ques.onnaire  claiming  ability  to  determine  characteris.cs,  beliefs,  values,  emo.onal  health,  skills  

Resources  /  Inputs   Org  competencies  Posi.onal  advantages  

Posi%ve  feedback  

First  entry  into  serious  da.ng  market  with  the  support  of  targeted  R&D  investments  resulted  in  a  posi.ve  feeding  circle  of  acquiring  users  through  networking  effects,  marke.ng,  and  research  

Niche  lock-­‐in  

Market  leader  in  serious  da.ng  market  in  the  US  (niche  segment  when  compared  to  segments  in  overall  online  da.ng  market)  

Strategic  agility  

The  infrastructure  and  IP  generated  could  be  flexibly  leveraged  to  enter  new  markets  (online  businesses)  or  niches  (specific  demographic  groups),  as  well  as  further  penetrate  the  serious  da.ng  business  

POSITIONAL  ADVANTAGES  

RESOURCE  AND  CAPABILITY  ADVANTAGES  

Matching  algorithm  

•  Patented  algorithm  used  to  match  users  through  “like”  character  and  value  traits  

Guided  communica%on  plaKorm  

•  A  ques.ons  guide  for  poten.al  couples  prior  to  open  communica.on,  fast  track  op.on  available  

Users  database  

•  Database  of  names  and  informa.on  of  selected  and  commiNed  users  seeking  long-­‐term  rela.onships  

Tight  integra%on  

•  Linkages  between  R&D,  marke.ng,  opera.ons  and  company’s  values  /  mission  

Marke%ng  

Combina.on  of  op.mized  offline  and  online  marke.ng  campaigns  

R&D  

Significant  investments  into  research  and  behavioral  studies  and  research  center  

Personal  profile  ques%onnaire  

Proprietary  ques.onnaire  claiming  ability  to  determine  characteris.cs,  beliefs,  values,  emo.onal  health,  skills  

Resources  /  Inputs   Org  competencies  Posi.onal  advantages  

Posi%ve  feedback  

First  entry  into  serious  da.ng  market  with  the  support  of  targeted  R&D  investments  resulted  in  a  posi.ve  feeding  circle  of  acquiring  users  through  networking  effects,  marke.ng,  and  research  

Niche  lock-­‐in  

Market  leader  in  serious  da.ng  market  in  the  US  (niche  segment  when  compared  to  segments  in  overall  online  da.ng  market)  

Strategic  agility  

The  infrastructure  and  IP  generated  could  be  flexibly  leveraged  to  enter  new  markets  (online  businesses)  or  niches  (specific  demographic  groups),  as  well  as  further  penetrate  the  serious  da.ng  business  

POSITIONAL  ADVANTAGES  

RESOURCE  AND  CAPABILITY  ADVANTAGES  

Matching  algorithm  

•  Patented  algorithm  used  to  match  users  through  “like”  character  and  value  traits  

Guided  communica%on  plaKorm  

•  A  ques.ons  guide  for  poten.al  couples  prior  to  open  communica.on,  fast  track  op.on  available  

Users  database  

•  Database  of  names  and  informa.on  of  selected  and  commiNed  users  seeking  long-­‐term  rela.onships  

Tight  integra%on  

•  Linkages  between  R&D,  marke.ng,  opera.ons  and  company’s  values  /  mission  

Marke%ng  

Combina.on  of  op.mized  offline  and  online  marke.ng  campaigns  

R&D  

Significant  investments  into  research  and  behavioral  studies  and  research  center  

Personal  profile  ques%onnaire  

Proprietary  ques.onnaire  claiming  ability  to  determine  characteris.cs,  beliefs,  values,  emo.onal  health,  skills  

Resources  /  Inputs   Org  competencies  Posi.onal  advantages  

Posi%ve  feedback  

First  entry  into  serious  da.ng  market  with  the  support  of  targeted  R&D  investments  resulted  in  a  posi.ve  feeding  circle  of  acquiring  users  through  networking  effects,  marke.ng,  and  research  

Niche  lock-­‐in  

Market  leader  in  serious  da.ng  market  in  the  US  (niche  segment  when  compared  to  segments  in  overall  online  da.ng  market)  

Strategic  agility  

The  infrastructure  and  IP  generated  could  be  flexibly  leveraged  to  enter  new  markets  (online  businesses)  or  niches  (specific  demographic  groups),  as  well  as  further  penetrate  the  serious  da.ng  business  

POSITIONAL  ADVANTAGES  

RESOURCE  AND  CAPABILITY  ADVANTAGES  

Matching  algorithm  

•  Patented  algorithm  used  to  match  users  through  “like”  character  and  value  traits  

Guided  communica%on  plaKorm  

•  A  ques.ons  guide  for  poten.al  couples  prior  to  open  communica.on,  fast  track  op.on  available  

Users  database  

•  Database  of  names  and  informa.on  of  selected  and  commiNed  users  seeking  long-­‐term  rela.onships  

Tight  integra%on  

•  Linkages  between  R&D,  marke.ng,  opera.ons  and  company’s  values  /  mission  

Marke%ng  

Combina.on  of  op.mized  offline  and  online  marke.ng  campaigns  

R&D  

Significant  investments  into  research  and  behavioral  studies  and  research  center  

Personal  profile  ques%onnaire  

Proprietary  ques.onnaire  claiming  ability  to  determine  characteris.cs,  beliefs,  values,  emo.onal  health,  skills  

Resources  /  Inputs   Org  competencies  Posi.onal  advantages  

Posi%ve  feedback  

First  entry  into  serious  da.ng  market  with  the  support  of  targeted  R&D  investments  resulted  in  a  posi.ve  feeding  circle  of  acquiring  users  through  networking  effects,  marke.ng,  and  research  

Niche  lock-­‐in  

Market  leader  in  serious  da.ng  market  in  the  US  (niche  segment  when  compared  to  segments  in  overall  online  da.ng  market)  

Strategic  agility  

The  infrastructure  and  IP  generated  could  be  flexibly  leveraged  to  enter  new  markets  (online  businesses)  or  niches  (specific  demographic  groups),  as  well  as  further  penetrate  the  serious  da.ng  business  

POSITIONAL  ADVANTAGES  

RESOURCE  AND  CAPABILITY  ADVANTAGES  

Matching  algorithm  

•  Patented  algorithm  used  to  match  users  through  “like”  character  and  value  traits  

Guided  communica%on  plaKorm  

•  A  ques.ons  guide  for  poten.al  couples  prior  to  open  communica.on,  fast  track  op.on  available  

Users  database  

•  Database  of  names  and  informa.on  of  selected  and  commiNed  users  seeking  long-­‐term  rela.onships  

Tight  integra%on  

•  Linkages  between  R&D,  marke.ng,  opera.ons  and  company’s  values  /  mission  

Marke%ng  

Combina.on  of  op.mized  offline  and  online  marke.ng  campaigns  

R&D  

Significant  investments  into  research  and  behavioral  studies  and  research  center  

Personal  profile  ques%onnaire  

Proprietary  ques.onnaire  claiming  ability  to  determine  characteris.cs,  beliefs,  values,  emo.onal  health,  skills  

Resources  /  Inputs   Org  competencies  Posi.onal  advantages  

Posi%ve  feedback  

First  entry  into  serious  da.ng  market  with  the  support  of  targeted  R&D  investments  resulted  in  a  posi.ve  feeding  circle  of  acquiring  users  through  networking  effects,  marke.ng,  and  research  

Niche  lock-­‐in  

Market  leader  in  serious  da.ng  market  in  the  US  (niche  segment  when  compared  to  segments  in  overall  online  da.ng  market)  

Strategic  agility  

The  infrastructure  and  IP  generated  could  be  flexibly  leveraged  to  enter  new  markets  (online  businesses)  or  niches  (specific  demographic  groups),  as  well  as  further  penetrate  the  serious  da.ng  business  

POSITIONAL  ADVANTAGES  

RESOURCE  AND  CAPABILITY  ADVANTAGES  

Matching  algorithm  

•  Patented  algorithm  used  to  match  users  through  “like”  character  and  value  traits  

Guided  communica%on  plaKorm  

•  A  ques.ons  guide  for  poten.al  couples  prior  to  open  communica.on,  fast  track  op.on  available  

Users  database  

•  Database  of  names  and  informa.on  of  selected  and  commiNed  users  seeking  long-­‐term  rela.onships  

Tight  integra%on  

•  Linkages  between  R&D,  marke.ng,  opera.ons  and  company’s  values  /  mission  

Marke%ng  

Combina.on  of  op.mized  offline  and  online  marke.ng  campaigns  

R&D  

Significant  investments  into  research  and  behavioral  studies  and  research  center  

Personal  profile  ques%onnaire  

Proprietary  ques.onnaire  claiming  ability  to  determine  characteris.cs,  beliefs,  values,  emo.onal  health,  skills  

Resources  /  Inputs   Org  competencies  Posi.onal  advantages