Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf ·...

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Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017 Marwan Abouelela Mitch Glazier Aaqib Shehzad Stacey Taylor GAMMA Team

Transcript of Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf ·...

Page 1: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

EgyptianCanadianCollaborativeSquashAcademyECCSA

FinalProjectApril7,2017

MarwanAbouelela

MitchGlazier

Aaqib Shehzad

StaceyTaylor

GAMMATeam

Page 2: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

• Introduction

• ProjectUpdateReports

• ClientDeliverables:ü Communicationü Financialü Sponsorshipü Web

• Wrapup

Contents

Page 3: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

ObjectiveStatement

EstablishthegroundworkfortheEgyptianCanadianCollaborativeSquashAcademytoberunforninedaysstartingAugust25,2017,withina

tentativebudgetof$500,000

Page 4: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

PlayingStyles

DefenseRallyForce

Attack

Defense

RallyForce

Attack

Canadian Squash

Egyptian Squash

Defensive OffensiveVs.

Page 5: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

Contents

• Introduction

• ProjectUpdateReports

• ClientDeliverables:ü Communicationü Financialü Sponsorshipü Web

• Wrapup

Page 6: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

MajorTasks

1.0Communication

2.0Financial

3.0Sponsorship

4.0Web

5.0ProjectPresentation

Page 7: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

BaselineGanttChart

CriticalPath

Page 8: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

Update1– March3

CriticalPath

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Update2– March17

CriticalPath

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Update3– March31

CriticalPath

Page 11: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

FinalUpdate– Today

Revised Project Cost$36,500.00 (133%)

Page 12: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

• Introduction

• ProjectUpdateReports

• ClientDeliverables:ü Communicationü Financialü Sponsorshipü Web

• Wrapup

Contents

Page 13: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

CommunicationStrategyDefinition

• Proposedmethodsandapproachestobringthenecessaryindividuals“onboard”withtheplannedproject,andallowittosucceed

• Includesü Identifyingthekeystakeholders,issuesandrelationshipsü Developingstrategiestoconvincethekeystakeholdersü Deliverymethod

Page 14: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

KeyStakeholders

Neil(Senior coach)

Adult Trainers/Coaches

Juniors Trainers/Coaches

Janet (Director NSPPI)

NSPPI Board

Gail (President)

ü Janet(DirectorNSPPI¹)

ü NSPPI¹ Board

ü Neil(optional)

*alsotheorder tobeapproached

¹NSPPI =NovaScotiaPerformancePathwayInitiative

Page 15: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

KeyStakeholders

Neil(Senior coach)

Adult Trainers/Coaches

Juniors Trainers/Coaches

Janet (Director NSPPI)

NSPPI Board

Gail (President)

ü Janet(DirectorNSPPI¹)

ü NSPPI¹ Board

ü Neil(optional)

*alsotheorder tobeapproached

¹NSPPI =NovaScotiaPerformancePathwayInitiative

Academy

Page 16: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

Strategies

• Athletesuccessü Increasedrankings(Canada,World)ü Olympic/World/Juniortournamentplacing

• Organizationrecognitionü Moretrainingprogramsü Influxofathletes

• Financialgainsü Sponsorshipü Winnings

*allconnected:athletesuccess->organization recognition ->financialgains

Page 17: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

Delivery

Dependingonclient’spreference/readonthesituation:

• Reportü Detailsinorderedwaytoapproachthesituation

• Presentationü Formalpresentation,step-by-stepwithvisualstohighlightbenefits

• InformalSessionü Casual;Coffeeshop,squashcourt

*Couldoneormultipledeliverymethods

Page 18: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

• Introduction

• ProjectUpdateReports

• ClientDeliverables:ü Communicationü Financialü Sponsorshipü Web

• Wrapup

Contents

Page 19: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

Budget– WithoutSponsorship

Page 20: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017
Page 21: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

Budget– WithSponsorship

Page 22: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017
Page 23: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

• Introduction

• ProjectUpdateReports

• ClientDeliverables:ü Communicationü Financialü Sponsorshipü Web

• Wrapup

Contents

Page 24: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

SponsorshipKitSection Description

Whytosponsor squash? ü World-class eliteprofessional sportü Countless valuablemarketingandgrowthopportunitiesü Squash isincluded inmorethan20multi-sport internationalgamesü Oneof10coresports intheCommonwealthGamesprogram

2020OlympicsGamesAspiration ü Shortlistforinclusion

SquashgrowthinCanada&worldwide ü OneofthefastestgrowingsportsinCanadaandworldwide

Aworldclassshow-case ü Mobileglasscourt

Attractivedemographics ü Attractivedemographics…powerful,wealthy,highly educatedandinfluential people

Squash&socialresponsibility ü Numberonehealthiestsportinthebusiness andinvestmentmagazineForbesü StreetSquash asamission forSNS

ECCSA projecthighlights ü Projecthighlightssummary

Sponsorshipprivileges ü Tailoredbrandingprioritiesü Marketataninternational, nationalandlocallevelü Logooncourts/promo materials/website/social media…etc.

Booklet + Website

Page 25: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

1 Major Sponsor$500 K

Multiple Level Sponsors

Public FundRaising Event

Platinum$ 100 K

Gold$ 75 K

Silver$ 50 K

Bronze$ 25 K

Partner with Discount

SponsorshipOptions

HotelChains

FoodChains

Social Media

ChronicleHerald

UpdatedWebsite

Page 26: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

ü TD Bank

ü CIBC Bank

ü RBC Bank

ü BMO Bank

ü Scotia Bank

ü SMUü MSVü Acadiaü Dalhousie

ü Dunlop Sportü Harrow Sportsü Sport Chek

ü Tim Horton’sü A&Wü Boston Pizzaü Starbucksü Subwayü Burger Kingü McDonaldsü Pizza Hut

ü Westinü Atlanticaü Best Westernü Comfort Inn

ü Air Canadaü West Jetü Porter

BankingSector

Universities Sports Field

Food Chains

Hotel Chains

Airlines

PotentialSponsors– List

Page 27: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

• Introduction

• ProjectUpdateReports

• ClientDeliverables:ü Communicationü Financialü Sponsorshipü Web

• Wrapup

Contents

Page 28: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017
Page 29: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017
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012345678910

Evaluation

Web

Page 31: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

Web

Page 32: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

sqaushns

Web

Page 33: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

Web

Page 34: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

Web

Page 35: Egyptian Canadian Collaborative Squash Academy › ~glazier › OnlinePortfolio › PM_ECCSA.pdf · Egyptian Canadian Collaborative Squash Academy ECCSA Final Project April 7, 2017

• Introduction

• ProjectUpdateReports

• ClientDeliverables:ü Communicationü Financialü Sponsorshipü Web

WrapUp


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WORLD SQUASH UPDATEprogramme set up by the Squash Rackets Association of Malaysia. World Squash Day had an extra event in Australia. Peta Murphy, a squash-loving MP (pictured left

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