Egon Verharen (NPO) @ Technology Update strategische issues EBU

De strategischetechnologische issues

volgens de EBU

Egon VerharenNPO vz. EBU Technisch Comite

Mediapark-Immovator Technology Update 11-12-2015 E.M. Verharen (NPO)

CONTENTS

• EBU

• The Changing world

• Dealing with the Issues

• Conclusions; Q&A


EBU: ‘s werelds belangrijkste alliantie van publieke omroepen

(publieke media bedrijven)


EBU TECHNOLOGY

& INNOVATION

• Shaping broadcast

technology and standards

• Anticipating

technical developments

• Contact with

manufacturers and

operators

• Dissemination:

• Popular web-site:

tech.ebu.ch

• Publications

• Events

• Academy

https://tech.ebu.ch/home


EBU TECHNOLOGY & INNOVATION

• Flagship Conferences, Workshops, Webinars tech.ebu.ch/events

• Publications include Tech-i and EBU Technical Review

tech.ebu.ch/tech-i tech.ebu.ch/publications

• Represents EBU Members views in many standards

organisations in production and distribution, e.g. SMPTE, VSF,

DVB, WorldDMB, HbbTV

• Administers some of these: DVB, HbbTV, DigiTAG, WorldDMB

• Work split into two areas: Production & Distribution

carried out in “Strategic Programs” which produce reports,

recommendations, events and proofs-of-concept

• Overseen by Technical Committee, with 13 elected EBU

members

https://tech.ebu.ch/events

https://tech.ebu.ch/publications/tech-i

https://tech.ebu.ch/publications


the media world is changing

INTRO


12

production aggregation navigation distribution devices user

aggregation

navigation

distribution

devices

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13

production

aggregation

distribution

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How is EBU tackling the issues…

Mediapark-Immovator Technology Update 11-12-2015 E.M. Verharen (NPO)Mediapark-Immovator Technology Update 11-12-2015 E.M. Verharen (NPO)

TREND ANALYSIS

• The broadcast chain becomes a public services media web

• New production tools needed because of required new workflows:

internet publish first, new playout (IT), new distribution (platforms)

• transition from traditional lineair business to

new all-digital IT&IP-based business

• the old law: crap in = crap out


STRATEGIC ISSUES

The major themes in technologies for audio-visual and interactive

media services in the next 2 years:

• Network IP production architectures & Cloud-based services

• File based quality control

• Immersive user experiences (UHD)

• Distribution control

• Growth in OTT delivery of services

• Metadata, and Personalization

• Security of systems

• Sustainable broadcasting

• Training the new broadcast engineer• E.g. with IABM

• Research & Work together


WORKPLAN

https://tech.ebu.ch/groups

https://tech.ebu.ch/groups


WORKPLAN


• Goal: offer more content, new services, more

flexibility and reducing costs

• IP and internet technologies in production &

tape-to-file-based workflow transformation

• IT-based infrastructures for live production

workflows

• FIMS (Framework for Interoperable Media

Services) (AMWA & EBU)

• Live IP studio

• FNS: Study the impact of new IT& IP technologies on production practices

and workflows, offering guidance on using IP, cloud based environments

• IMPS: helps Members move towards a more integrated approach to

producing media content (especially in news and sports), providing

expertise and best practice. In collaboration with EBU Media and the

EUROVISION Academy

NETWORK IP PRODUCTION ARCHITECTURES

http://www.fims.tv/


BBC IP studio

http://www.bbc.co.uk/rd/projects/ip-studio


• Manual QC alone is not adequate anymore

and does not scale. As a result, it is

important for broadcasters to look into

automated file-based quality control

systems to cope with the large amount of

content and the abstract nature of digital

files

• QC: helps Members optimise the use of their automated QC systems,

provides guidance and share best practices on the practical

implementation of QC. Our EBU.IO/QC tool provides access to over

200 QC Test Items, each with a detailed description of a test that can

be performed on audio/visual material.

FILE BASED QUALITY CONTROL


• “not more pixels, but better pixels”

• study the technical questions on what

formulates the next generation immersive

(‘higher quality’) TV system and the impact

to existing workflows

• UHD standardisation

• Codec testing

• HDR, WGC, HFR

• Future Audio

• BeyondHD: looks into television image quality in the future, including

the practicality, cost and potential impact on business models.

• BTF (Broadcast Technologies Future): alliance of non-industrial R&D

laboratories for broadcast futures: BBC, IRT, RAI, NHK, VRT, CRC

• FAR: helps Members to maximise the quality and availability of sound

production technology, provide guidance to move to new audio

systems. Contribute to ITU and ETSI standards

IMMERSIVE USER EXPERIENCES (UHD)


• The HDR issue:

– Backward compatibility– The problem is to encode a high

dynamic range signal into only an 8 or

a 10 bit signal. This is possible

because the human visual system has

a non-uniform sensitivity to light,

which allows a non-linear transfer

characteristic to be used. BBC R&D

– EOTF/OETF

– BBC/NHK vs Dolby Vision

– EBU HDR factsheet

HDR

http://downloads.bbc.co.uk/rd/pubs/whp/whp-pdf-files/WHP283.pdf

https://tech.ebu.ch/docs/events/IBC2015/IBC_Fact_Sheet_HDR_Demo_Final.pdf


UHD alliance: DIRECTV,

Dolby, LG Electronics Inc.,

Netflix,

Panasonic Corporation,

Samsung Electronics Co.,

Ltd., Sharp Corporation, Sony

Visual Product, Technicolor,

The Walt Disney Studios, 20th

Century Fox and Warner Bros.

Entertainment

Vs

UHD Forum: Dolby, Harmonic,

Ericsson, LG, Neulion, Sony


FUTURE AUDIO SYSTEMS

• Object based audio

• 22.2


WHAT ABOUT VR?

• VPRO en NTR experimenten


• Spectrum issues

• WRC15

• DVB-T2x

• 5G

• OTT: linear viewing vs time-shifted & on-demand

Non-traditional service providers new platforms

(e.g. Netflix, YouTube) drive viewers away from

traditional TV broadcasting.

• FDS studies the relevance of different broadcasting, fixed and mobile

TV distribution options and models for Public Service Media content &

services, in terms of reach, quality, free-to-air, and market position.

• SMR: helps Members to understand the importance of spectrum,

including allocation, broadcast network planning, electromagnetic

interference and compatibility

• SSG (Spectrum Steering Group): interdisciplinary, with: CEPT, ITU,

EU, DigiTAG, DVB, BNE, WBU, ASBU, ABU, NABA, Satellite

operators, ESOA, ESA

DISTRIBUTION CONTROL


SPECTRUM

69

4


• Audiences use different devices to access and

consume media services. It is an “app” world. The

multiscreen ecosystem impacts distribution strategies,

‘back-end’ (delivery) infrastructure and ‘front-end’

(interface) developments.

• multiCDN

• HEVC over DVB-DASH

• HBBtv, 2nd screen

• Cross platform authentication

• EUROVISION media online plenary meeting & online

media summit

• BIS: investigates the short, mid- and long-term impact of Internet-based distribution

technologies for PSM

OTT SERVICES


METADATA AND PERSONALIZATION

• Media information management

• be able to efficiently manage, extract, index and

retrieve information through the value chain, using

well established conceptual and process models.

• Semantic modelling

• SOA

• FIMS

• EBUcore

• EBU-TT

• Recommendations• MIM:helps Members to enhance and enrich their media by integrating their data

(descriptive and technical but also subtitles) from commissioning to distribution. We

also help Members with the identification and evaluation of tools for the analysis of

content and cheaper automatic data extraction.

• BIS RecSys


• Radio is the only telecommunication service where

the primary distribution mechanism remains

predominantly analogue. Transitioning to attractive

digital and hybrid services, offering a new radio

experience for consumers is a challenge.

• DRP: provides the platform for EBU Members to help in the move from analogue to

digital and hybrid radio platforms, through prototyping, testing and demonstrating

new services based on digital and hybrid radio.

• EuroCHIP

• EURadio

DIGITAL RADIO


MEDIA CYBER SECURITY

MCS: security experts from EBU Members; raises awareness of the changes and increasing information security risks to senior management

boards, and exchanges information on general media and broadcasting security threats. A platform for exchange of information on security

incidents and information security related experiences among the Members. Ddefines for the long term, information security best practices for

broadcast companies.


SECURITY


The advantages of IT/IP infra can only be obtained if the user can build systems made of best of

breed components for its needs coming from different vendors and service providers. A common

approach amongst product and standard interfaces is required.

• JTNM (Joint task force on networked media): works on defining a reference architecture (generic system models and frameworks) for key subsystem

components. Collaboration between EBU, SMPTE, VSF

REFERENCE ARCHITECTURE


• Collaborative Research

• EC research programmes & projects

• Collaborative development

• Open source meetup

• Hacketons: RadioHack

• EBU.io

• ASC: helps software developers to find peers in similar Public Service Media

organizations, sharing best practices in software development, such as agile

methodologies and best practices in source control, continuous integration,

automation and more.

• BTF

COLLABORATIVE RESEARCH & DEVELOPMENT

http://ebu.io/home


• Challenges ahead

• Make our programmes/content available in the

right form to our audiences where and when

they want

• Essential to collaborate on the (technical) issues

• Learn from each other’s new workflows and services

• Start from our strengths

• We produce local content

• We (still) have the biggest audiences

• We understand our audiences

• Looking forward to it.

CONCLUSION

Egon Verharen (NPO) @ Technology Update strategische issues EBU

Technology

Transcript of Egon Verharen (NPO) @ Technology Update strategische issues EBU